Women's personal marketplace
Decode Global is an incubator of mobile apps for social change. We provide international opportunities for humanitarian technologists and code for social good.
Sobre Você
Sobre Você
Nome
Nicole
Sobrenome
Darabian
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Sobre Sua Organização
Nome da Organização
Decode Global
Página da organização na internet
País da organização
Canadá, QC, Montréal
Países onde este projeto vem gerando impacto social
Índia, RJ
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Menos de um ano
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
Prize winner for "Youth Employment Services (YES) Women in Tech" competition
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INOVAÇÃO
Nome do seu projeto
Women's personal marketplace
Selecione o estágio que melhor se aplica à solução
Ideia (você está para lançar)
Há quanto tempo está em funcionamento?
Ainda na fase de ideia, mas você deseja lançá-lo em breve
A necessidade: Qual é o problema que você está tentando resolver?
Many women living in rural areas of India do not have easy and discreet access to personal care products. Research has shown that less than 2% of women in rural India use personal hygiene products like sanitary napkins. Plan India in collaboration with AC Nielsen reported that over 80% of women in rural India use unsterilized clothes, sand, husk,and ash as alternatives to sanitary napkins. They also found that reproductive tract infections are 70% more prevalent amoung women who lack access to personal hygiene products. Further, research from the World Bank suggests there is a correlation to girls missing school and a lack of access to sanitary napkins.Cultural taboos about menses, social norms, pricing and lack of supply chain are reasons limiting women's access to personal care products
A Solução: Qual é a sua solução? Seja específico!
Our solution is to train women to be entrepreneurs and to develop a mobile application that would enable these women to sell personal hygiene products easily and discreetly. India has over 600 million mobile users with over 200 million being woman (mostly in the age where they would use these products) providing the application an instant access to a large number of customers. The approach proposed by Decode Global and the Boond Foundation involves entrepreneurship education, menstrual health education and strong technology. These two organizations will collaborate to train female entrepreneurs to order, sell, and market feminine hygiene products using mobile phones.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
A mobile application is very discreet, and the women using it (women rural entrepreneurs) do not need to go to the market and interact with a conventional shop-keeper (mostly male) or male members of the family making the acquisition of hygiene products personal and free of cultural taboos. The mobile application would be used as a multi-purpose tool enabling both the ordering of the product and its payment; providing awareness information to the rural women about benefits, usage and disposal for these items; dispensing health adivsory as well as generating employment for rural women. These women are instrumental in implementing the supply chain (with support from social organizations and NGOs). Moreover, this project will address a deficit of activity both within industry and academia that investigates the socio-economic impact of mobile technology for women, and how technology can be designed to complement grassroots development projects for women.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Programs currently exist to address parts of the problem. Unilever’s Shakti program trains women to sell products in rural communities, but this initiative is limited to a single supplier. P&G has pledged to work with the Minstry of Health & Family Welfare to produce inexpensive sanitary napkins for women in the state of Rajasthan. This approach focuses on subsidies while ours focuses on women entrepreneuship and job creation. A Muruganatham, an Indian entrepreneur, has created a machine to produce sanitary napkins at a low cost. He has sold his machine to female entrepreneurs. His approach encourages women as entrepreneurs and could be a potential partner. No programs using mobile technology were identified. We foresee these players as being collaborative rather than competitors.
IMPACTO SOCIAL
Temas relacionados à inscrição
Qual(is) tipo(s) de solução(ões) sua iniciativa apresenta para melhorar a vida de meninas e mulheres através do uso da tecnologia? [selecione alternativas que se aplicam ao projeto]
Acesso a tecnologia, Acesso a educação/treinamento, Acesso a cuidados de saúde, Acesso a oportunidade econômica.
Qual foi o impacto da sua solução até hoje?
Between December 2011 - March 2012 we conducted an extensive literature review of mobile app design for women’s economic empowerment, and technology review of mobile applications currently on the market. Our conclusion was there is a dearth of academic and industry activity around technology development for women’s economic empowerment. We are currently planning the prototype and focus groups/feedback sessions which Boond and Decode Global will do collaboratively.
Qual é a sua expectativa de impacto para os próximos 1 - 3 anos?
This mobile application will initially be for women rural entrepreneurs in Rajasthan. The pilot phase will start with training 50 women. These 50 women will be in 1 district of India with an average population of 1.5 million (or about 700,000 women). Hence the indirect impact of this application will be for around 400,000 women in the first phase (taking away women below 13 and over 50). The long term goal of the project is to expand the program to more districts in other rural parts of India and South Asia as there is a huge potential for scaling. We estimate an impact to over 10 million women over the next five years.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
Prototype Validaton and Mobile Service Validation
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os seis (6) meses
Atividade 1
Conduct awareness campaigns and discuss mobile application and its usage with villagers: 6 roadshows, 6 vilages, aprox.15K women
Atividade 2
Prototype design & development in collaboration with university researchers and Canada, US and India
Atividade 3
Entrepreneurship selection
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
Mobile app development and supply chain
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os doze (12) meses
Atividade 1
Development of the final version of mobile application
Atividade 2
Training of the women entrepreneurs
Atividade 3
Development of the supply chain for the products
História: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
While working as a product manager at Nokia, Decode Global's founder had the opportunity to participate in a research study that focused on mobile application development where women are considered the primary (and only) users of the technology. It quickly became apparent to me that there is a lack of attention both within industry and academia on this topic. Through many conversations with Rustam Sengupta of Boond, we came up with the idea of building a project around women's entrepreneurship, mobile technology, and increased access to essential products for women's health.
SUSTENTABILIDADE
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
Decode Global is partnering with Boond Foundation which has many years of experience managing supply chains and providing entrepreneurship training. They have recently expanded their entrepreneurship training to women. We also have partnerships with Nokia and Microsoft BizSpark Startup.
Fale mais sobre as necessidades ou ofertas que você selecionou anteriormente e/ou sugira categorias de apoio que não foram listadas
There is a deficit of research and activity both within industry and academia that looks at the socio-economic impact of mobile technology on women, and how technology could be designed to complement grassroots development projects for women. The only research providing some insight on the topic is by Schroff and Kam in “Towards a Design Model for Women’s Empowerment in the Developing World”.
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 | 48 semanas atrás Nicole Darabian atualizou esta Competition Entry. |
| 48 semanas atrás Nicole Darabian atualizou esta Competition Entry. |
| 48 semanas atrás Nicole Darabian enviou esta ideia. |