'Desire to fly...' with Start-up Soldier
This project also has a Project where you can read more about its latest progress.
Go to Project: 'Desire to fly...' with Start-up Soldier.
'Desire to fly...' with Start-up Soldier (DTF-SS)(www.desiretofly.in) is a portal for aspiring entrepreneurs containing soft-learning tools (short-stories, pictures, movies, etc.) that help demystify perceptions of risk and failure in starting a new venture/enterprise. These tools are available concurrently in TWO Languages (Hindi & English) and targeted towards bi-lingual Indian middle-class.
Sobre Sua Organização
Nome da Organização
Página da organização na internet
País da organização
Índia, MM, Thane
Países onde este projeto vem gerando impacto social
Índia, MM, Thane
Idade do inovador:
Mais de 34 anos
Gênero do inovador
Sua organização é
Há quanto tempo sua organização está em operação?
Menos de um ano
Nome do seu projeto
'Desire to fly...' with Start-up Soldier
Selecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
Há quanto tempo está em funcionamento?
Implementado há menos de um ano
A necessidade: Qual é o problema que você está tentando resolver?
India is a fast growing economy. Yet it lags globally when it comes to entrepreneurship. This, ironically when 60% Indians have been found to possess entrepreneurial traits and express their desire of setting their own business, given an opportunity.
50% population is less than 25 and defined as ultra entrepreneurial in multiple studies, yet entrepreneurship is not a preferred career choice for most.
The country of 1.2 billion need enterprises. Currently, only 16% population own a business of which 97% employ 5 people or less.
Research shows that lack of support systems and absence of tools that help demystify perceptions of risks and failures are the two major bottle-necks to this growth.
Training infrastructure for entrepreneurs, though growing, is still poor and limited in reach.
A Solução: Qual é a sua solução? Seja específico!
We are www.desiretofly.in (DTF-SS), a portal that contains self-learning tools to help entrepreneurs ward off perceptions of risk and failure.
We use storytelling as our medium of delivery. Our stories come in diverse formats, besides Text format. (See image – DTF-Conceptual Framework)(visit www.desiretofly.in)
All our content is developed in backdrop of Indian socio-cultural conditions.
Further, we provide this support currently in two Indian languages: English & Hindi.(Speakers-population - 41% Hindi, English 11%)
Storytelling has been an ancient and powerful form of learning in India. Stories have the power to deliver complex and subtle messages with relative ease. It is an inclusive method for wide range of customer segments.
We use it to help Aspiring Entrepreneurs gain confidence and take the plunge.
Further, having motivated them, we also participate in their enterprise building process through our consultancy, mentoring & advisory support services - Start-up Soldier.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
Ms. Shashi Shinde a retired teacher, on 27 June 2012, sent this mail after reading a 'DTF-SS' case-story on our blog:
"Story well narrated to step in for new ventures. In fact the first thought went to my son who is also planning to leave his job and venture with his own software co. I as a mother is more scared and doubtful for he will be leaving the constant incoming money and try his hand at some thing that he is not sure whether it would work or not . but has strong convictions and ready to face the tune as it comes. This story gave me a little encouragement to think like my son and have a positive attitude in his new venture."
There have been similar feedbacks from a cross-section of audience in last 8 months. Several mentors and successful entrepreneurs have found DTF-SS stories extremely interesting and relevant for aspiring entrepreneurs.
However, we also realized that creating an impression with experienced grown-ups is one thing and catching the imagination of youngsters is a ball game different altogether.
The reading (story experiencing) habits have transformed with the arrival of electronic media, internet and now smart-phones and hence we realized that we too would have to modify our approach to be relevant.
Thus though vanilla text-stories form the base of our solution-delivery, we have now incorporated other advanced and innovative methods including, audio, video, pictures, music, infographics, exercises, workshops, hot-lines and history to communicate our message, creating a bouquet of storytelling techniques. (5 Sep 2012)(www.desiretofly.in)
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
India is warming up to entrepreneurship, 92% entrepreneurs felt so in a recent survey, yet SMEs contribute only 9% to GDP. Till now work for Entrp.-dev. has been happening in niche sectors, by a few.
But the country needs to nurture opportunities that utilize India as a market, respecting its uniqueness in demand, supply & culture.
The differentiating factor for DTF-SS is that our Content touches Indian middle-class sensibilities and their problem areas. (40% population, Income group INR 0.3 - 1.7 mio)($6k-30k) (Educated, Financially self-sufficient & Ambitious.)
We take our marketing beyond big cities, into tier-II and tier-III locations. (65 mio Internet users, 16 million in Rural India)
Our Messages motivate people to do what they would love to do in life without being afraid.
Temas relacionados à inscrição
Quais tipos de soluções fazem parte do foco de sua iniciativa para apoiar novos empreendedores e pequenos negócios a crescerem e se desenvolverem em comunidades menos desenvolvidas? (selecione todas que se aplicam)
Acesso a financiamento, Acesso a tecnologia, Acesso a oportunidade econômica, Mudança política/advocacy.
Qual foi o impacto da sua solução até hoje?
DTF-SS has been successful in impressing individuals and has now started touching groups. Our web traffic (website, blog, facebook, youtube) has been growing evenly, forming patterns and so is our ranking on Google Search.
Off-line, the consultancy services have yielded two success stories in form of two new enterprises - Aaji Care-at-Home Services LLP and MyGadgetsSecondLife. (See attached – Customer-Testament) & (http://www.desiretofly.in/start-up-soldier/)
Both the organizations are now on way to their first revenues from this month. They have extended their engagement with 'The Start-up Soldier' beyond the initial period. These entrepreneurs have benefited directly in several areas critical to start-ups including: sharpening the original idea, name-selection, planning, hiring, compliance, marketing and training. AajiCare now employs 11 people and going-to-market in one-week and MyGadgets, is launching in NUS, Singapore end-September. Lastly, 12 calls & idea to- E's HOTLINE.
Qual é a sua expectativa de impacto para os próximos 1 - 3 anos?
DTF-SS aims to create engaging content and supporting marketing to achieve the following in 3 years:
- Get 10 million visitors to the web-properties.
- Capture 1 million subscribers (100k, 300k & 600k-year 1,2,3)
- Address 10,000 consultancy questions (including issues like bank-finance, service tax, technology validation etc.)
- Host 1000 offline workshops/story-sessions
- Provide direct mentoring support to 100 entrepreneurs.
In 3 years time DTF-SS aims to emerge as the most trusted source of learning & support resources on entrepreneurship in India.
Our numbers currently are small, but growing consistently on each of the above benchmarks.
Next 6 months form the most crucial phase for DTF-SS - Proof-of-concept successful, now time to establish the enterprise.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
DTF-SS has to build a powerful brand equity, for industry & academic references to come by.
Further monetization over web could come as an area of challenge. Consumer behaviour over internet in India is grossly different, though consistently evolving. This will demand constant innovations and watchful eyes from our side.
We beat these barriers over next six-months by:
- Reaching our end-customers directly and touching their pain-points.
- Creating PULL-force for our brand through relevant messaging over social media, on/offline forums and word-of-mouth publicity.
- Tapping into people TRULY-IN-NEED and building success-stories like AajiCare & MyGadgetsSecondLife.
- Developing brand-ambassadors through off-line interactions including workshops, story-sessions, etc.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
To be a national level player through product enhancement, extended outreach and success-stories
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os seis (6) meses
Product (Content): To be available in 12 formats beyond text-stories. (initiated)
Outreach: SEO for relevant search-words (non-name) supported by basic technology up-gradation.
Creating more success-stories out of on/off-line opportunities that come available.
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
Consolidating the monetization model, Start-up funding and Team Building.
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os doze (12) meses
Monetization: Setting-up revenue-base from up to 5 streams.
Investment: An appropriate amount (equity/debt), for team building and marketing under a 3 year investment window.
Building Team: Headed by - CTO & CCO (Chief Creative Officer) supporting the founder CEO.
História: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
The founder is a writer and has worked with start-ups for 17 years. The original thought was of writing case-studies for B-Schools. (100 case-studies).(Nov-Apr)
Though, publishers found the idea interesting, but did not commit. Probably, Entrepreneurship is still an evolving area for most B-Schools.
But since lack of learning-resources had hurt the founder himself, he took random feedbacks to find segment of people showing interest.
That was when founder decided to reach end-users directly. He turned the concept into STORIES; launching an e-book (Apr 12) and then as Blog (http://desiretofly-stories.blogspot.in)(A story a month-May 2012)
The blog rcvd. readers from 16 countries (60%India, 30%US) - now daily traffic. A leading entrepreneur wrote back ‘It would be worthwhile spending a lifetime in spreading these stories.’
And then, AajiCare & MyGadgets… happened, cementing founder’s belief in the idea. Aug 2012, the blog became www.desiretofly.in & the journey continues...
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
Initial efforts were focused towards established institutions. Subsequently focus became like-minded entrepreneurs. The results:
- Social Squared – Helping with web-site design (www.socialsquared.in)
- AajiCare – Workshop pilots (www.aajicare.in)
- MyGadgetsSecondLife – Tech-consultancy arm of DTF-SS.
For scale-up stage, DTF-SS has identified a business-mentor and an adviser on financial matters - two distinguished entrepreneurs, who have mentored the founder in the past as well. (names being withheld at this point)
The founder is now looking for creative talents to join DTF-SS.
Fale mais sobre as necessidades ou ofertas que você selecionou anteriormente e/ou sugira categorias de apoio que não foram listadas
DTF-SS invites collaboration/interest from Educational Institutes for germinating the idea of Entrepreneurship as a career-option among young students through workshop sessions. We use story-telling, exercises and events for a value-driven learning experience. (For details and contact, Visit: http://www.desiretofly.in/dtf-workshops/)