Northern Life Apparel
This project also has a Changeshop where you can read more about its latest progress.
Ir ao Changeshop: Northern Life Apparel.
I would like to promote social and environmental responsibility. This can be done in a number of ways; but it essentially comes down to the desires of the pop.
Sobre Você
Sobre Você
Nome
Jeff
Sobrenome
Scholz
URL do Twitter
URL do Facebook
Sobre Sua Organização
Nome da Organização
Northern Life Apparel
Página da organização na internet
País da organização
Canadá, BC, Prince George
País onde esta solução está criando impacto social
Canadá, BC, Prince George, Smithers, Terrace, Dawson Creek, FSJ
Region in BC where your solution creates social impact
Coast and Mountains, Thompson Okanagan, Northern British Columbia.
Sua organização é
Privada
Há quanto tempo sua organização está em operação?
Menos de um ano
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
INOVAÇÃO
Selecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
Há quanto tempo está em funcionamento?
Implementado há menos de um ano
The Need: Describe the need for your solution and the size and characteristics of the community(ies) your solution is engaging
The company needs access to some additional capital so I can grow and expand the business. By doing this the business will be able to better meet the needs of the community through investment and positions in local environmental, economic and social initiatives.
The communities are Prince George, Smithers, Chetwynd, Terrace, Kitimat primarily; this is total market size of about 150,000-200,000. The target market is 10-45 male/female single/couple that are passionate about the environment and social change. There are many social problems in these communities and the number of environmental issues is steadily increasing due to growth in local industries. This firm can meet the social/environmentalist needs by providing a vehicle to perpetuate their interests, the utilitarian interest.
A Solução: Qual é a sua solução? Seja específico!
Grow this company to NPO viability and support economic, social and environmental initiatives across the province and the country. Northern Life Apparel Inc. was formed to promote social and environmental responsibility through the people that live here under a northern lifestyle. It also has the hopes of sponsoring local riders and encouraging other initiatives to support socioeconomic development.
Target Market Interests
Northern Life Theme – Outdoors and Northern Living
Main logo – Moose and nl
other animals - wolves, eagles, fish, mountain goats
sports and recreation – canoeing, hiking, skiing/snowboarding, camping
mountains and forests
The Model: Walk us through a specific example of how your solution makes a difference; include the primary activities involved in your solution.
Grow the business through product development and expansion; become financially significant. Use this capital to promote initiatives and start other companies which promote positive change. Partner with other organizations and government to create policies and solutions for individual communities with a bottom-up approach.
Key Value Factors:
Low-Cost Canadian Suppliers
Marketing and Strategic Plan
Low Overhead and Operating Costs
Plenty of Financial Knowledge and Analysis
Strong Distribution Channels
Attractiveness to Consumers: This business will attract consumers because they can relate to its local nature and it will support local initiatives. Consumers will relate to the brand and a supportive community can be built.
The Marketplace: Who are your peers and competitors? Identify others working to address the same needs as you and indicate what sets you apart from them.
There are companies in the US which portray the image of socially responsible. I want to go beyond image and make social responsibility the main priority and a responsibility for the company's stakeholders. I would like to support local businesses which can carry my products and support the communities which are involved and the individuals in them. Capital and time will be greatly invested.
3. Product Market:
-locally owned skate/snow shops;
Marketing Channels:
Promotion
Catalogue
Website
Sponsorships
Events
IMPACTO SOCIAL
História: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
Northern Life Apparel Inc. was formed in April 2012 by Jeff Scholz. It was formed to promote social and environmental responsibility through the people that live here under a northern lifestyle. It also has the hopes of sponsoring local riders and encouraging other initiatives to support socioeconomic development.
Descreva a meta da sua iniciativa; fale sobre o que você está tentando alcançar.
Promote positive change in social policy, environmental policy and economic policy. As well to support youth and people that are disadvantaged but talented to get to a place they couldn't get themselves.
Qual foi o impacto da sua solução até hoje?
Inspired some people. I have been asked for sponsorships.
Qual é a sua expectativa de impacto para os próximos 5 anos?
To grow substantially and be doing programs and investing in communities all over BC and AB.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os seis (6) meses
Atividade 1
Generate Capital
Atividade 2
Purchase Inventory
Atividade 3
Turn it over three times
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
$100,000 sales
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os doze (12) meses
Atividade 1
increase product line
Atividade 2
increase sales reach
Atividade 3
turnover products and gain distribution points
SUSTENTABILIDADE
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
I am partnered with local skate shops and local riders to promote the company and the message its trying to give.
Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?
Youth and Adults 10-45, environmentally and socially conscious; Northern BC because these people are generally more socially in tune.
Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?
Low overhead costs; value chain management; a passionate CEO with little capital requirements; large target market and untapped market
Fale mais sobre as necessidades ou ofertas que você selecionou anteriormente e/ou sugira categorias de apoio que não foram listadas
I can do small business consulting; financial and start-up. As well I am experience in marketing campaigns; internet and other media.
| Anexo | Tamanho |
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| redmug.jpg | 191.62 KB |
| logo2side.jpg | 169.53 KB |
| mountstick2.jpg | 101.67 KB |
 | 41 semanas atrás Jeff Scholz atualizou esta Competition Entry. |
| 41 semanas atrás Jeff Scholz enviou esta ideia. |