Slum-Midia, leveraging on video technology to employ, empower and expose youth to control
Slum-Midia uses the network system of marketing to create employment for youth who will learn journalistic skills to enable them identify, shoot, edit and produce documentaries on DVD for free distribution. They train others in each region we move into. Costs are covered through sale of advertising space to relevant stakeholders.
Sobre Você
Seção 1: Sobre Você
Seção 2: Sobre a Sua Organização
Is your initiative connected to an established organization?
Nome da Organização
THE SLUMCODE GROUP
Página da organização na internet
Telefone da organização
254 722 60 44 51
Endereço da organização
42468 - 00100
País da organização
Quênia
Sua organização é
OSCIP/ONG
How long has this organization been operating?
Entre 1 e 5 anos
Sua ideia
Dê um nome ao seu projeto
Slum-Midia, leveraging on video technology to employ, empower and expose youth to control
Describe your Social Enterprise
Slum-Midia uses the network system of marketing to create employment for youth who will learn journalistic skills to enable them identify, shoot, edit and produce documentaries on DVD for free distribution. They train others in each region we move into. Costs are covered through sale of advertising space to relevant stakeholders.
Country your work focuses on
Quênia, NA
INOVAÇÃO
What makes your innovation unique?
Media is an all round type of trade, a community always has issues to share with each other. Slum- Midia will hire, train, expose, mentor and build capacities of youth to mobilize resources, network, showcase, maximize on potential and talent trough this idea as a package. DVD’s can be viewed at community bases. Organizations, Companies, Enterprises etc will use advertising space on the 1 hour video where content will include related businesses to attract similar thoughts and ideas. DVD media is used to share content based on our program design i.e.an introduction and brief by a youthful presenter, a 5 min commercial, 20 min four group presentations, a second 5 min commercial, another 20 min four group presentations, a final 5min commercial and some 5 min entertainment interlude.
Ownership of content enhances need to watch as many relate to visual content as well. In addition to sharing, youth will have a chance to learn about new opportunities, encompass similar ideas and get feedback on common challenges they face on a day to day basis. Incorporation of broadcast system via mobiles to send occasional alerts on relevant upcoming events, summits or business tit bits will be possible.
This business model has potential to replicate easily as it bears rich and diverse content appealing to many different target groups of young people. Being a weekly production, it will be interactive, user friendly and easily accessible unlike television which has fixed program schedules, are non repetitive and rarely incorporate educative materials. Our DVD version then leverages on the power to control business content youth desire, where, when and with who at their own free time. Income will help build infrastructure for better production and staff remuneration.
Do you have a patent for this idea?
Não
Impacto
Temas relacionados à inscrição
Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact
Conventional television is profit oriented and thus focuses very limited time on business related programs. Expected to reach over a million youth in less than 6 months, our digital news DVD will empower communities. After developing the Slumfest™, our strategy of an annual convention bringing together over 1,000 participants from low income communities to a day of business showcase, exhibition and networking has proven to empowered young people with limited opportunities. It’s attended by funding agencies and stakeholders with key interest in the community based market and wish to harness the potential of low income innovators through idea exchange and financing opportunities.
Partners like Nokia Research Africa, Strathmore University, Safaricom, Universal Peace Federation and Hope World Wide have supported and participated in our past activities.
Young youth who engaged in commercial sex from slums were introduced to modeling and fashion as a business tool and alternative income generation. This social mobilization model encourages youth take the mantle in business development using modern technology, social media and video. Others have been awarded study scholarships and job opportunities. The desire to replicate this idea across other regions is impressive. Slum Midia will therefore open up space for creative production to reach large numbers of budding entrepreneurs.
Problem: Describe the primary problem(s) that your innovation is addressing
Slum-midia was conceptualized during the process of our events. There were clear gaps and barriers to development of talent and entrepreneurial skills.
Lack of exposure to innovative ideas, limited networking, low investor confidence, traditionally unexplored potential, limited focus on development of low income regions, inadequate product development techniques, packaging and marketing opportunities, fewer youth in business programs on local television, poor resource mobilization mechanisms, lack of information, business incubation programs, mentorship or capacity building programs at community level, poor infrastructure to facilitate an enterprising culture through digital media. Originally youth spend little time to understand and review such content as television has scheduled timings and they would be at work, school or college.
Groups can come together and comfortably purchase video players and smaller television sets with a total cost of $ 120 affordable for even the poorest communities and have no hi-tech user instructions. 10 young people can each contribute $ 12 to acquire the devices or have a church or community base play safe custody for such. Our weekly digital business news version allows all the power to control content and reduce the time poverty barrier.
Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?
Our growth strategy aims for success. Youth are already organized into groups with various ideas, inclusion and wide participation, unlimited program specification through diversity, partner financed advertisement & low user expense, makes our weekly digital news video attractive for gaining wide exposure. With common ideals, participating groups will register at a minimal fee and receive full package including reference to business incubation centers, workshops, a free business directory and participation at major community exhibitions and showcase, marketing opportunities with stakeholders, interactive, exciting content and strategically located collection points will enable quick spread and reliable distribution.
Successful youthful role models will be appointed as ambassadors during the cause of implementation to inspire participants. Obstacles to success would relate to limited resource, government bureaucracy, neglect of youth related initiatives hence slow or limited partner commitment, illegal concept duplication leading to poor adoption and growth projection and language barriers of communication to various groupings and cultural inhibitions to youth empowerment.
Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible
Slum-midia will revolutionize the spread and concentration of business related specific media content as a means of information, education and communication to low income community based initiatives by youth. A zoning system will help monitor systematic growth to accommodate human resource requirements.
From Year One, 10 youth between ages 18 – 35 trained to shoot video, record interviews and collect data will hit the streets of Nairobi starting with surrounding slums of Huruma, Mathare, Korogocho, Dandora, Kariobangi, Kayole with an estimated population of over 1,500,000 people and over 40% being youth involved in businesses such as garbage collection, computer typing bureaus, hairdressing salons, tailoring, vegetable vending, self help groups, informal schools, catering and small food shops. With growth and spread, this team will be identifying, tagging and training vibrant human resource of other youth on location to enable a network management system for staffing, evaluation and reporting. This team will train communities on the benefits and success of program and target to reach 24 groups of an average 10 youth in the first month with aim to develop a replication strategy. Initial resourceful team; armed with knowhow would not need to traverse huge geographical areas, but pass on to specifically selected trainees to handle new frontiers. Constant evaluation on reporting will improve process of growth and concept development towards identifying and establishing community base during the first year.
Year Two will focus on replication and spread of idea to wide networks based on success of Year 1. More community bases with local youth groups will put in place a platform for collection and viewing points also used for follow up capacity building sessions. Marginalized areas will see our innovation bring on board partners to ease on challenges such as lack of electricity, lighting, video players, television units and other relevant facilities. More focused and particular training, financing and capacity building packages will also be developed based on evaluations.
Year Three will seek to establish a 24hr business television channel to reach the wide national market and target to replicate the success of the slum-midia concept. This should run alongside the video based project since access and infrastructure development would still be a long way coming. Seeking commitment to wider sponsorship packages, business finance, broader clientele base and collaboration.
How many people will your project serve annually?
101‐1.000
What is the average monthly household income in your target community, in US Dollars?
$50 - 100
Does your innovation seek to have an impact on public policy?
Sim
If your innovation seeks to impact public policy, how?
Participation, inclusion, guidance and mentorship for relevant experience are key elements of youth empowerment and achievement of Millennium Development Goals. Our innovation will seek to increase access information, sensitize youth on their citizenship rights and hence make right choices. This compels participation towards implementation of policies and infrastructure for economic empowerment for equity and equality.
SUSTENTABILIDADE
What stage is your Social Enterprise in?
Implementado há menos de um ano
Does your organization have a board of directors or an advisory board?
Sim
Does your organization have a non monetary partnerships with NGOs?
Sim
Does your organization have a non monetary partnerships with businesses?
Sim
Does your organization have a non monetary partnerships with government?
Sim
Please tell us more about how partnerships could be critical to the success of your Social Enterprise
- building a strong business case and program foundation.
- add value through relevant and specific business advertisements.
- plan trainings and showcase workshops, distribution of free content will be done through registered partners, who will add needed content to the relevance of the weekly news video releases.
- Provide the access to businesses far and wide.
- Income from advertisement from Partners, will pay staff, buy equipment, build improved messaging platforms and sustain recruitment as we grow.
- Organization, development and enhance a wider base for program growth through business opportunities.
- Aid in spread of concept and appearance at International Film Festivals.
We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model
From initial contributions to purchase the basic equipment for the pilot stage and development process as build up for revenue will see Women groups of ten (10) pay a one time registration fee for administrative purposes. Secondly prospective partners' interested in small scale and medium enterprises, will pay for advertisement and marketing opportunities on video.
Video runs for 60min, advertising space of 15min divided into 3 sections between a two-part show of 4 groups each.
Number of dvds per week..........................Kshs 1,000 pcs
Cost of production per dvd.......................Kshs. 50.00
Total cost of production.........................Kshs. 50,000.00
Total cost of producing 4,000 pcs per month......Kshs.200,000.00
Cost of advertising space per week...............Kshs. 30,000.00
3 Advertising slots per video....................Kshs. 90,000.00
Total income per month from advertising..........Kshs.360,000.00
Income from advertising space....................Kshs.160,000.00
Registration fee @ Kshs. 1,000 per group
with 32 groups per month.........................Kshs. 32,000.00
(Income will cater for administration overheads
- salaries, training, repair and maintenance,
government taxes, equipment upgrading and accessories)
This will ensure the innovation's sustainability, growth and self reliance over time.
A História
What was the defining moment that led you to this innovation?
Having served in low income communities for a long time and interacting with many people, organizations and services being offered towards the welfare of the community, the 2008 post election violence in my country exposed gaps on our social structure, the woman, child and young people suffered immensely as equity, equality and economic issues came into play. A reason to unite similar ideas, share thoughts and protect human dignity was inevitable. This doesn’t come better than in social integration where people have a sense of belonging. This barrier had to be overcome and sharing business ideas through visual media created a deep seated economic connection between communities – women being a driving factor in uniting villages.
Tell us about the person—the social innovator—behind this idea.
Albert as founder and mentor in this organization, retired from public service at the tender age of 30 to pursue his passion in humanitarian services. With a calling to community service; he has led many young people to identify and exploit their potential with limited resources. A well spoken father of two married at 22yrs has lived with wife and two children 12 and 7 since 1997. His charisma and spontaneous nature led the community to engage him in pursuit for elective posts as a civic leader in national elections. He has attended workshops and seminars with Grace Africa, Ministry of Youth Affairs, National Democratic Institute, Africa Nazarene University and Global Campaign against Poverty, through his innovative idea of the Slumfest™ now running into its fourth edition, a young women empowerment strategy was envisioned. He is a team player, mobilizer and motivator. This earned him a scholarship to study leadership and management at the acclaimed Strathmore University starting May 2010. Albert poses qualities that if well nurtured will take him and the community he serves to great heights.
How did you first hear about Changemakers?
Email from Changemakers
If through another source, please provide the information
 | 102 weeks agoAlbert Nashon submitted this idea. |