Yi Wei is the Market Penetration Strategist in iDE Cambodia’s Sanitation Marketing program, an initiative dedicated to improving access to sanitary latrines by poor households through market development. After working a year as a Water and Sanitation Adviser on the Sanitation Marketing Pilot Project, Yi is leading the effort to test new, innovative ideas in the original pilot provinces to achieve even greater market penetration. Successful ideas will be replicated nationally across Cambodia and globally through iDE’s international offices and partner NGOs.
Yi’s expansive experience in the social innovation sector includes arts and design (Director of Student Outreach at the Artscience Prize); health advocacy (CPIC fellow at Health and Disability Advocates); public housing (New Sector Alliance consultant at LISC); and youth entrepreneurship (curriculum adviser at Junior Achievement Argentina). She has recently co-founded a social enterprise working group in Cambodia that aims to bring together representatives from various sectors to work toward a common goal of supporting local social entrepreneurship in Cambodia. Yi studied Social Studies with a minor in Music at Harvard University. She wrote her thesis comparing social entrepreneurship and community organizing as different modes of social change from a sociological perspective.