Riding for a New Economy
Young people from Real Parque Neighborhood (District of Barão Geraldo in Campinas) use biikes to deliver Organic Canastra Cheese.
About You
Location
Project Street Address
Rua Visconde do Rio Claro, n°379
Project City
Campinas
Project Province/State
São Paulo
Project Postal/Zip Code
Project Country
Brazil
Your idea
Año de fundación de la organización:
2005
Año de inicio del proyecto:
2009
Servicio o Foco de las Actividades:
Nutrición y ejercicio
Si ha elegido ‘Otros’ en Servicio o Foco de Actividades, por favor especifique en 2 o 3 palabras
Educação e Economia Solidária
YouTube
Página web del Proyecto:
http://www.kompleta.ning.com (somente com convite) ou http://www.baraoemfoco.com.br/barao/barao/sonhabarao/sonhabarao.htm
Name Your Project
Riding for a New Economy
Describe Your Idea
Young people from Real Parque Neighborhood (District of Barão Geraldo in Campinas) use biikes to deliver Organic Canastra Cheese.
Innovation
¿En qué sectores trabajan tus socios? (Señala todos los aplican)
¿Cuál es tu innovación, idea en una sola oración? (18 palabras)
Young people from Real Parque Neighborhood (District of Barão Geraldo in Campinas) use biikes to deliver Organic Canastra Cheese.
Describe qué es lo que hace a tu idea única, diferente a lo que otros hacen en este campo (150 palabras)
This is an income generation project that uses the concept of Fair trade. Our project commercialize a innovative economic process, giving the youth the chance to exercise every day, increase family income and guarantying an organic and healthy food on the table of the associates.
¿Has establecido alguna alianza? de ser así, por favor descríbelas (150 palabras)
Saromcredi: we will use the Bank to circulate money in Reais and social currency (Neuros).
Sertão Brás: NGO especialized in cheese production chain that will give support to the cheese producers from Serra da Canastra.
PTSBrasil: Parque de Tecnologias Sociais is an initiative of intervention that comes from the community. Its methodology consists in community building, work through networks, social technology to replicate and solidarity economy. They will be responsible to communicate our activities and help us to improve our current social technologies in “Pedalando por uma Nova Economia”.
Orgânica2009: place to promote/communicate the project
Aprocame: Association of Producers of Canastra de Medeiros Cheese – with 28 families, about 400 small milk producers – used to produce the artisan cheese Canastra. In the project, they will be the Cheese suppliers.
Subprefeitura do Distrito de Barão Geraldo – Campinas: Communication of the project.
Associação dos Moradores do Novo Real Parque: mobilize the community
Universidade Estadual de Campinas-Unicamp: through the discipline AM018-Turma A, Community work – Projeto Sonha Barão, the university will monitor the project
We are looking for other partners:
Parque Visão Futuro – apply the Indicators FIB (Felicidade Interna Bruta) to the different target groups
AIC – Associação Intergerencial da Cemig
Prefeitura de Medeiros
Secretaria de Reforma Agrária de Minas Gerais – support the Cheese producers
Impact
Provee una oración describiendo tu impacto o impacto deseado. (18 palabras)
We want to bring people’ attention to the inclusion of the youth into the labor market, clean up the cities, use a clean transportation (bike), exercise, become of a consumer of processes, not only products.
Describe tu impacto/ logros. Por favor, incluye cualquier otra medida del impacto de tu innovación. (150 palabras)
20 young people employed with income over R$500,00/month;
creation of a cycling group to make presentations;
Use bike to advertising
¿Tu iniciativa tiene algún componente de intervención o incidencia en políticas públicas? (40 palabras)
Our Initiative does not pretend to influence public policies. It aims to transform the siecity through the society independently of the Governmental structures.
¿A cuántas personas llegas o planeas llegar? ¿Quién se beneficia con tu innovación exactamente? (40 palabras)
20 low income youth from Bairro Real Parque, in Barão Geraldo, Campinas/SP
40 rural producers from Serra da Canastra/MG
¿Cuál es la decisión clave que estás intentando impulsar a través de tu innovación/proyecto?
Take the known concept “Kompleta” to produce and use tangible and intangible resources. Kompleta is a methodolgy of social-economic interaction based on the Monista Pietro Ubaldi phylosophy that uses several social technologies to produce a new system that conducts to a social restructuring of the society. It has been used by PTSBrasil (Social technology center) - PTSMinas.
We also want to develop conscious about:
1) Environmental health through better organic processes and deliveries with bikes;
2) Better health for organic products’ consumers;
3) Better health for the person who is delivering the cheese and is exercising;
4) Economic health with income generation;
¿Cuáles son los principales aprendizajes respecto a cómo las personas responden a tu innovación/proyecto?
People feel attracted by a new way of social relationship and feel happy for being close to the production and distribution of the food they consume.
This Entry is about (Issues)
Sustainability
Financing source
Presupuesto anual
This field has not been completed. (2000 characters or less)
Ingreso anual generado
This field has not been completed. (2000 characters or less)
Numero de empleados (3 boxes: full-time, part-time, voluntarios)
This field has not been completed. (2000 characters or less)
¿Cómo se financia tu iniciativa (o esperas que sea financiada)? (120 palabras)
Our activity is totally self-sustainable – supported by the consumers who become part of the system. For this reason, it has been organized the SBPR – Brazilian society of Production and Income.
¿Cuáles son las barreras financieras más importantes y cómo planeas sortearlas? (60 palabras)
The main obstacle is financial: resources to buy bikes and basic materials to start up the project. We want to build partnerships to overcome this challenge.
Además de lograr la estabilidad financiera, ¿cómo planeas expandir o hacer crecer tu iniciativa? (60 palabras)
This will be a pilot project. And I want to expand it to other regions, like Campo Belo, in Campinas, with about 40 thousand people. We want to expand the network of artisan food producers, for instance bread, vegetables, fruits, etc.
Quant. Item Unit Total
20 Bikes R$ 350,00 R$ 7.000,00
20 Helmets R$ 55,00 R$ 1.100,00
20 Thermal bags to transport cheese R$ 60,00 R$ 1.200,00
1 Communication materials R$ 60,00 R$ 60,00
100 T-shirst R$ 12,00 R$ 1.200,00
20 backpacks R$ 20,00 R$ 400,00
100 Pens R$ 0,50 R$ 50,00
20 clipboard R$ 2,00 R$ 40,00
20 Receipts R$ 1,50 R$ 30,00
1 Meals (during trainings) R$ 200,00 R$ 200,00
TOTAL R$ 11.280,00
The Story
¿En qué etapa se encuentra tu proyecto? (elige una)
En planificación como cronograma de implementación .
¿Qué fue lo que motivó el desarrollo de esta innovación? Cuéntanos tu historia. (200 palabras)
When I learned about the concept of “Kompleta” as a social technology to produce and use tangible and intangible resources.
Presenta una biografía personal del innovador que está detrás de la iniciativa.
Salette Aquino is a founder member of Associação Sonha Barão and work with microfinance since 2005. She was responsible for the training of microfinance agents and is coordinator of this project – representing it to MEC.
She has been teaching German at CEL/Unicamp (University of Campinas) for 20 years, and is also responsible for the discipline AM 018 – community work, at Unicamp that helps to solve problems in the district of Barao Geraldo, with activities for local intervention that are done by students of this discipline.
She coordinated the Project “Cultura no Elesbão”, supported by Petrobrás, through PROEXT-Cultura-2006/2007.
Since 2002, she coordinates the URI activities – Initiative of United Religions in Campinas. The Initiative’s goal is the inter-religion cooperation to promote the culture of piece.
¿Cómo te enteraste de este desafío y cuál es tu mayor incentivo para participar? (confidencial) (60 palabras)
We received an email describing the competition through a partner My motivation is to have the opportunity to launch a project that has been incubated for some months.
There is no activity associated with this entry
