Safer Roads, Safer India: Gamechanging Innovations that Save Lives

Safer Roads, Safer India: Gamechanging Innovations that Save Lives


Congratulations to the Winners of the Safer Roads, Safer India Challenge!

Click here for more information about their innovations

INR 1.8M in Prizes

Connect with us on Facebook and track #saferoads and @changemakers on Twitter for the latest innovation trends and news about the competition.

The entry period for the Safer Roads, Safer India: Gamechanging Innovations that Save Lives challenge is now closed.

Winners have been announced!

The challenge will award six prizes of INR 300,000 each to solutions that help reduce road deaths and injuries through innovations in active citizenship, better governance, infrastructure, and technology. All entrants are invited to join the India road safety network, which will connect active citizens, social innovators, media partners, policy makers, business leaders, and other key players working to transform India's roads and save lives.

Connect with us on Facebook and track #saferoads and @changemakers on Twitter for the latest news about the competition.

For questions, email


What gamechanging ideas will make roads in India safer, through active citizenship, better governance, infrastructure, or technology?
See Winners
There are 83 entries

Competition Launch

Early Entry Deadline

Deadline for Entries

Semifinalists Announced

Peer Review Begins

Finalists Announced

Bangalore Prize Voting

Winners Announced



About This Competition

Dear Changemakers Community,

Road deaths and injuries are preventable. Yet, India has the highest number of deaths caused by traffic accidents in the world— in 2012 alone, there were 2,10,000 fatalities, according to the World Health Organization. Pedestrians are the most vulnerable. In Bangalore alone, more than 50 per cent of all road fatalities are pedestrians—one pedestrian is killed and four are injured every day. 

UL and Ashoka have partnered to launch Safer Roads, Safer India: Gamechanging Innovations that Save Lives, a competition that is building a network to integrate innovative cultural, technological, social, and governance solutions for safer roads.  Six prizes of INR 300,000 each will be awarded, including one special focus prize awarded to solutions that apply to Bangalore.

We want to hear your ideas for advancing road safety. We are seeking solutions that are focused on, but not limited to, one or more of the following areas:

  • Active Citizenship (e.g., innovative awareness campaigns; empowering citizens to create change)
  • Technology (e.g., safe and affordable vehicles; traffic and safety data tracking)
  • Governance (e.g., laws and regulations; protecting bystanders; improving law enforcement)
  • Infrastructure (e.g., safer road design and planning; improving emergency response)

Are you raising awareness about the dangers of speeding, drunk driving, or motorcycling without a helmet? Are you advancing pedestrian and cyclist-friendly road design or helping to increase access to safe public transportation? Does your initiative improve the enforcement of traffic laws or advocate for public policies that prevent traffic deaths? Enter the competition, and you will also have the opportunity to become part of the road safety network in India that,connects active citizens, social innovators, media partners, policy makers, business leaders, and other key players who are working to transform India’s roads and save lives. 

Citizens, traffic police, lawmakers, city planners, and emergency responders all have a positive role to play. If we work together, we can save lives, prevent injuries, and avoid costly accidents. Enter the competition or spread the word today.

Guidelines and Criteria


  • The competition is open to all individuals, organizations, and partnerships from around the world.
  • Entries may originate in any country, but must be relevant or applicable to the Indian context.
  • Idea phase entries are eligible for the Bangalore People’s Choice Idea Prize (see Prizes section for more details). Other prizes will be awarded to initiatives that are beyond the conceptual stage and have demonstrated a proof of impact.
  • Entries must be submitted in English.


  • Six prizes of INR 300,000 each in unrestricted funding to support your innovation. Winners will be selected by an expert panel of judges, based on the criteria of Innovation, Social Impact, and Sustainability, with the exception of the winner of the Bangalore People’s Choice prize, which will be determined by residents of the city of Bangalore via a public SMS vote. One prize will be awarded for each of the following categories:
    • Bangalore People’s Choice Idea Prize: Awarded to the most innovative, early stage initiative that shows great potential for social impact and sustainability. Three finalists will be shortlisted by a team of experts in the field of road safety, and the winner will be selected via SMS voting by the people of Bangalore. The initiative does not have to be based in Bangalore, but the idea must be applicable to the Bangalore context. Safer Roads, Safer India has chosen Bangalore, one of the fastest growing cities in India, as an initial hub for establishing proof of concept for ideas that address road safety in India.
    • Innovation Prize: Awarded to the overall strongest initiative, as selected by the expert panel of judges.
    • Active Citizenship Prize: Awarded to the strongest initiative that works to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks. Initiatives that use education as a tool to raise awareness and promote engagement qualify for this prize as well.
    • Technology Prize: Awarded to the strongest initiative that leverages technology to improve road safety.
    • Governance Prize: Awarded to the strongest initiative that addresses public policy, legal, and/or regulatory issues in the area of road safety.
    • Infrastructure Prize: Awarded to the strongest initiative that addresses road or administrative infrastructure, emergency care, or financial systems.
  • Early entry prizes: Entries submitted before 5 p.m. IST, April 30, 2014 qualify to win one of two INR 60,000 prizes. Being an Early Entry Prize winner does not preclude entrants in any way from winning the competition, nor guarantee finalist status. All entries will be equally evaluated per the Changemakers criteria at the completion of the entry period.

How to enter:

  • Read these step-by-step instructions or watch this video.
  • For advice on creating a better entry and boosting your chances of winning, read these tips.
  • Please complete the entry form in its entirety and submit by the deadline, 5 p.m. IST, June 4, 2014.

Assessment Criteria

Winners of the Safer Roads, Safer India: Gamechanging Innovations that Save Lives competition will be those that best meet the following criteria:

Innovation: The best entries will be those that demonstrate a substantial difference from other initiatives in the field. Distinctiveness will be given a high ranking by the judges. Innovation does not necessarily involve inventing something entirely new. It may comprise new products or processes, as well as new applications or hybrid combinations of existing tools. Entries should describe how their solutions are driven by original, ground-breaking ideas.

Social Impact: Entries should describe how the innovation advances road safety in India. Entries should reflect an understanding of the systemic barriers within the innovation’s specific context, and should describe how the innovation impacts these barriers. The best solutions will have demonstrated impact, as well as the potential for scaling-up and replication. Entries should explain how the solution measures social impact through both quantitative and qualitative data. (Early stage entries that are eligible for the Bangalore People’s Choice Idea Prize may describe their anticipated social impact.)

Sustainability: Entries should have a clear plan for reaching long-term goals and securing financial backing—they should describe not only how they currently finance their work, but also how they plan to finance it in the future. They should also have a realistic time frame for implementation. The most successful entrants demonstrate that they have strong partnerships and support networks to address on-going needs, and to aid in scalability and the maintenance of a clear financial strategy.

Deadlines and Procedures

Online competition submissions are accepted until 5 p.m., IST June 4, 2014. At any time before this deadline, competition participants are encouraged to revise their entries based on questions and insights that they receive through the Changemakers online discussion. Participation in the conversation enhances an entrant’s prospects in the competition, and provides the community and the judges with an opportunity to understand the entrant’s project more completely.

There are several key stages in the competition:

  • Entry Stage: Beginning March 19, 2014, entries can be submitted until June 4, 2014, 5 p.m. IST . Throughout this stage, anyone can participate in an online review discussion with the entrants.
  • Early Entry Deadline: April 30, 2014, 5 p.m. IST: Entries received by April 30, 2014 are eligible for the Early Entry prize.
  • Entry Deadline: June 4, 2014, 5 p.m. IST
  • Semi-Finalists Announced: June 11, 2014
  • Peer Review: June 11 - June 25, 2014: All semi-finalists will have the opportunity to participate in Peer Review. Following Peer Review, these semi-finalists will have the chance to revise and strengthen their entries, based upon the feedback they received during Peer Review.
  • Entry Revision after Peer Review: June 25 - July 2, 2014
  • Semi-Finalist Judging and Evaluation: July 16 – July 23, 2014
  • Finalists Announced: July 23, 2014
  • Bangalore Prize Voting:  August 20 – September 10, 2014, 5 p.m. IST
  • Winners Announced: September, 2014 (tbd)

Disclaimer—Compliance with Legal Restrictions

Ashoka complies fully with all U.S. laws and regulations, including Office of Foreign Assets Control regulations, export control, and anti-money laundering laws. Any grants will be awarded subject to compliance with such laws. Ashoka will not make any grant if it finds that to do so would be unlawful. This may prohibit awards in certain countries and/or to certain individuals or entities. All recipients will comply with these laws to the extent they are applicable to such recipients. No recipient will take any action that would cause Ashoka to violate any laws. Additionally, Ashoka will not make any grant to a company involved in the promotion of tobacco use.

Before you get started

Tips for Success

Here are some important tips for success as you  prepare to enter the Safer Roads, Safer Índia: Gamechanging Innovations that Save Lives competition:

  • Read the Eligibility and Criteria and Welcome Letter on the competition’s home page. These documents were produced to help you complete your competition entry form so that it jumps off the page.
  • If your innovation is in the pilot or Idea stage, please be especially clear about the potential impact and proposed model.
  • Invite people you know to give you feedback about your entry, and then revise and refine it using the feedback you receive.
  • Take a look at the other projects, and feel free to share your thoughts, connect with other entrants, even build new partnerships. Use the insights you receive from comments and review feedback to edit and perhaps improve it before the entry deadline. The sooner you share your project, the more exposure and insight you will gain from the community.
  • Changemakers and the competition judges will only consider material included directly in the entry form for this competition. Please be sure to complete all the critical information on your entry form.
  • Bring your story to life! Upload videos and supporting documents to your entry under the “media” tab. Although there is no guarantee that reviewers will consider the attachments, it is a great way to provide more information to anyone seeking more information.

Completing & Submitting Your Entry Form

  • We encourage you to download the entry form in Microsoft Word to avoid losing your work if your Internet connection is interrupted before you save your latest edits. Please complete your first draft of the entry form in Microsoft Word, and then copy and paste your answers into the online entry form.
  • As you complete the entry form, you can put it aside and then return to it later to revise and improve it. Take your time—you can save the entry form in Microsoft Word and revise it as often as you like. When you are ready, you can publish your entry form online. Later, based on the feedback you receive   in your personalized dashboard, you can revise your published online entry form. Remember, the final deadline for publishing and revising your entry form is  Wednesday, June 4, 2014, 5PM IST.

Competition entries: Safer Roads, Safer India: Gamechanging Innovations That Save Lives


Efforts to improve road safety took a giant leap forward with the formation of a powerful community of changemakers that is developing innovative solutions for the big road safety challenges in India. This network is moving beyond the morass of problems to identify transformative ways to invest time and money. 



Bangalore, India -- Four road safety entrepreneurs have been selected as winners in the innovation challenge “Safer Roads, Safer India: Game Changing Innovations that Save Lives.” Their projects were evaluated by an expert panel of judges and chosen as the top solutions from a pool of more than 80 entries that activate citizenship, improve governance to be more responsive, update infrastructure, and use technology to protect drivers, passengers, and bystanders.



Earlier this year, UL partnered with Ashoka, a global network of change makers, and launched the Safer Roads, Safer India: Game Changing Innovations that Save Lives challenge to increase public awareness of road safety challenges, crowd source solutions, and accelerate the rate of positive change. The Safe Roads challenge is part of a pilot being tested across India, with a focus on Bangalore, the country’s third-largest city.

Improve Your Entry

  1. Consult Changemakers Guide to Pitching.
    Consider best practices from successful past entrants. Embrace storytelling. Get detailed. 
  2. Add multimedia to your project.
    Videos are immersive. They're inspiring. And the good ones can transport people into your world. Add that dimension to your written description.  
  3. Trade Feedback and Ratings.
    It's a crowded marketplace. The best entrants understand and address the gaps in their pitches. They also describe how their work compares to or complements other leading models.
  4. Improve your entry
    Click on My Dashboard to open up your dashboard. In the Projects tab, find your entry and click the Edit button. Make any changes you'd like to your entry and don't forget to save!

Competition Judges

Vice President - Public Safety

Underwriters Laboratories

Henry Ford Professor for Biomechanics and Transportation Safety

Indian Institute of Technology

National Consultant

WHO India

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By Ashoka on how to be more innovative and impactful

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Join our conversation


Thu, 10/30/2014 - 02:51

great effort ..
I feel the Chandigarh city has a huge potential of development in terms of its public transport, road safety, encouraging cyclists, pedestrians etc. and would like to participate in any effort in the city towards this. There is a need to improve awareness among the city residents to take the city to a sustainable future.
I want to start something towards it, it will be great if together we can work on this.

Fri, 10/17/2014 - 04:01

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Fri, 09/05/2014 - 06:25

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Fri, 08/22/2014 - 08:44

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Thu, 08/07/2014 - 07:20

 What if one can make helmet vizers which are photochromatic so that a biker would have tinted vision during the day and clear during the night.

 What if we could have a LDR (Light Dependant Resistor ) or any such device installed near the head lamps of a vehicle connected to a circuit which operates a relay, so that when a high beam falls on it the head light switches on to the dipper temporarily.

Wed, 06/25/2014 - 23:55

Last time i visit India in 2013, it was a nice journey i really enjoy but 1 thing i feel very bad in India there is so much traffic over there and traffic makes the pollution.
Resident Evil Jacket

Tue, 06/03/2014 - 02:05

Being a regular road user "4Rs" is my idea and it would be nice if this can be implemented at the earliest thru your team/resources. I will definitely help in the improvisation during the implementation stage. Even one life saved matters.

As you go thru the attachment you will accept that our mind is tuned for regular activities and we assume others will obey rules :-) but practically it is NOT so. For example in a highway when we trail a vehicle with protruding loads our mind preumes the danger light or parking lamps of that particular vehicle as the end and miscalculates the speed and braking distance - the result will be catastropic.My idea is to tie the reflective ribbons on both protruding ends to caution others on road.

Many of the recent major road accidents involved unauthorised parked vehicles without any indication.So road users can be made wary of impending dangers by tying reflective coloured standard size/length ribbons at blind spots .Definitely this will curb night time accidents due to poor illumination, intimating new users of that particular segment, road dividers, rural India with bullock carts which are invisible at nights, cyclists with no indicators etc.,

Whether it is public or private transport safety is the last word here. For any road user day to day life mostly depends on public transport in metro cities which includes pedestrians also. Autos, metered taxis or even private cabs treat customers as hostages nowadays. They never heed to traffic rules or the customer's requests on speed/over taking/one way rules/pan chewing/mobile use or red signals. Our law elaborately defines safety but are we complying?

So these reflective ribbons distributed / tied by anybody as a precaution will prevent accidents.

Mon, 06/16/2014 - 08:13

Good comment, read my article "Killers on the Road at Night" on my fb page.
Our main problem is TAIL END VISIBILITY and HIGH SPEED these two do not match up, hence the accidents.

Mon, 04/21/2014 - 00:20

Foot paths in our country are occupied and used by Shops and Establishments. And we are forced to walk on roads. There are no need of big words to do social work. Neo politicians do understand daily problems instead of bringing something else from moon. Securing footpaths from these encroachers are prime targets.

Ranganath Srinivas profile img
Sat, 03/29/2014 - 04:50

I read about the challenge in the Deccan Herald newspaper, but when I entered the site it looked very complicated. Hence sharing my thoughts through this comment.

Traffic issues needs to be looked under following categories:
1. Driver negligence
2. Pedestrian negligence
3. Arrogance due to power and position
4. Police nexus with establishments (like schools, religious places, clubs, commercial establishments, etc.)
5. Road maintenance

Any road accidents can be due to any of the above categories.

Understanding individual categories:

1. Driver negligence: This is the primary reason, where drivers do not follow discipline while driving. First let us try to understand the types of drivers and issues concerned with them.
(a) Cab Drivers: A formal training is not provided to cab drivers regarding the road sense, line discipline, using signals, etc. Every 6 months it should be made mandatory for them to undergo trainings. The rash driving from them are instigated due to penalty, if they missed login time, where the transport departments are not doing appropriate route planning (with logical travel time calculations), no cooperation from employees, drivers want to earn more money, they will accept maximum number of trips per day, these issues needs to be understood and appropriate law needs to be enforced. All the concerned parties need to be made aware of reasons for new law to have buy-in from them.
(b) Auto Drivers: Solution suggested for Cab Drivers needs to be extended to Auto drivers too.
(c) Bus Drivers – Public and Private buses: Here again the rash driving is due to route schedule, this needs to be liberal and encourage incentives for good driving practices by Public bus drivers. Private bus, stringent action to be initiated for erring drivers.
(d) Self owned car drivers: Egoistic and self centered class.
(e) Bike riders: especially college students and young professionals drive haphazardly.

Recommended Suggestions

1. General public should be empowered to complain any road rule violation at a helpdesk or common traffic portal.
2. Apart from collecting fine, all violators should be made to go through a one day mandatory session (only on weekdays) and show them a documentary of traffic violations leading major accidents. This will create awareness and create a sense, where how drastic it can be for their life and for others because of their mistake, how it will hurt their family or families of injured.
3. If roads are not maintained appropriately due to negligence from any of the government or private establishments should also be fined. Example, electric pole or substation erected on the roadside leading to accidents, bisectors no display signals or stones or protruding objects across the bisectors, road digging by BWSSEB, etc.
4. Thorough periodic audit of cab, public or private transport drivers, their route plan, number of shift per day. Any violations, needs to be punish severly.
We have required laws in place, only we lack in rigor in implementation. Empower people to complain against all kind of traffic violations in an open forum.
Keepers of law should go by the spirit of rules and regulations; they should not get confused with guidelines and rules/regulations.
My idea is to establish a call center & traffic violation complaint portal. Where any citizen of the country, who is witnessing a violation can login a complaint either by calling the call center or in the portal with proofs. The data will be collated, segregated as per the jurisdiction and forwarded to respective jurisdiction stations. Also, help them in understanding the repetitive violation behavior by the violators and accordingly counseling will be arranged.
Counseling centers will be created for violators to bring in awareness. Attending counseling session will be more painful for the violators then just pay the fine and do the same mistake again and again.

Mon, 06/16/2014 - 08:26

Ranganath Hi, I quite agree with your thoughts, which are similar to mine. I also manage a traffic page on fb please visit whereby we can all work together to get the results a little faster, the link:

Like you say I also have a big problem with the mind set of our drivers and bike riders. But together we will get there.
Warm Regards Ahsan

Tue, 03/25/2014 - 12:49

Thanks for this wonderful initiative and the opportunity ! It appears like a godsend ! My head is full of ideas for better road safety in India and I have shared many of them over the social media and various forums, scattered all over. I now hope to compile them into something effective. I have already entered the competition and hope to submit my comprehensive entry at the earliest. Even if I don't win anything, I just hope and pray at least some of the ideas/solutions are found worth implementing. Thanks once again for the opportunity !!

Mon, 06/16/2014 - 08:32

Adishankar, how nice to meet you here. You are a follower of my page too. This is a typical example of drops of water gathering to form a river. Would love to meet you when I am in Hyderabad next. I would also like to know your ideas which will help us to work together. Warm Regards Ahsan (Traffic Sense in Hyderabad)

Fri, 03/21/2014 - 03:13


Great Initiative and would love to see this project take off and that we have safer roads!

Have a few thoughts about bringing safety and/or implementing our rules better.


Marzena Zukowska profile img
Mon, 03/24/2014 - 14:28

Hi Shilpa,

We encourage you to submit an entry for your great idea to bring more safety to India's roads and implement rules better.

Also, feel free to nominate other individuals with great solutions.

Thank you!

Marzena Zukowska profile img
Wed, 03/19/2014 - 16:15

Hello everyone,

Welcome to the "Safer Roads, Safer India" network!

Please stop by and introduce yourself, share a thought or an idea, and meet other changemakers who are passionate about make roads safer across India.

Feel free to reach out to me or my colleagues if you have any questions.


Mon, 06/16/2014 - 08:39

Thank you Marzena, now that you are found will indeed make every effort to work together, have a lot of ideas and projects to take forward do visit my page if you get the time
Looking forward to working together with all interested parties in road safety.. Warm Regards Ahsan

Thu, 03/27/2014 - 10:53

Sir i am not getting how to share my idea?

Thu, 03/27/2014 - 12:20

Hey there, did you sign up and follow the instructions? There's a toolkit on the site to help too :)

Wed, 04/30/2014 - 02:19

Accidents happening due to various reasons, Prevention is better than cure so we have to follow something to reduce accidents as: 1. To see vehicle condition First
2. Road condition is very very important
3. Presence of mind required both drivers as well
as travelling people is one of the main reason.
4. safety rules /Signals is to follow while driving.
5. Mobile tension (strictly not to use mobile while
6. Not to drink while driving strictly
7. Half black stiker is to be used head lights
8. Distance is required one vehile to another at l least 3 to 4 meter while speed travelling.
9. Not to drive tired drivers.
10. not to hurry at all while driving.
Suppose if you want to reduce traffic:
You can install /Bring Sky buses every fifteen minutes in Bangalore city depending upon various stations (within 10 to 20 K.m.s.
2. office timing is to be changed /or shift timing
3. workers timings (building )maintained in two swifts.