JK Lakshmi Cement Limited
Naya Savera Project is an Integrated Family Welfare Programme (IFWP) targeted at Reproductive & Child Health issues faced by the tribal population living in and around JK Lakshmi Cement Plant. This is a Corporate Social Responsibility initiative in partnership with Population Foundation of India, a prominent NGO of India.
About You
Section 1: About You
Section 2: About Your Organization
Is your initiative connected to an established organization?
Yes
Organization Name
JK Lakshmi Cement Limited
Organization Website
Organization Phone
02971-244410
Organization Address
JK Lakshmi Cement Limited, Jaykaypuram District Sirohi Rajasthan India
Organization Country
India
Is your organization a
For‐profit
How long has this organization been operating?
More than 5 years
Your idea
Name Your Project
JK Lakshmi Cement Limited
Describe your Social Enterprise
Naya Savera Project is an Integrated Family Welfare Programme (IFWP) targeted at Reproductive & Child Health issues faced by the tribal population living in and around JK Lakshmi Cement Plant. This is a Corporate Social Responsibility initiative in partnership with Population Foundation of India, a prominent NGO of India.
Country your work focuses on
India
Innovation
What makes your innovation unique?
Naya Savera was initiated as per the vision of our Respected Chairman JK Organisation Padma Bhushan Sh. Hari Shankar Singhania. Our Managing Director Smt. Vinita Singhania took up the challenge to implement this vision and the project is being closely monitored by our Wholetime Director Sh.S.K.Wali.
The state of Rajasthan is one of the Empowered Action Group (EAG) states known for its poor health & social indicators. Of the 32 districts in the state, district Sirohi, located in the South-Western part of the state, is ranked poorly at 23rd in the Human Development Index (HDI) and 26th in Gender Related Development Index in the state. The health status particularly the Reproductive & Child health (RCH) status of the people in the district, especially of the women and the children is poor. The Infant Mortality rate is unacceptably high at 80 per 1000 live births. Only 1 in 10 pregnant women receive full Ante natal care. Approximately two out of 10 children are fully immunized. Only 20.2 % of women breast feed their child within 2 hours after birth. (Source: DLHS Round 2, Phase1, district Sirohi).
Lack of awareness, poor health seeking behaviour, prevalent myths & misconceptions and the poor outreach of the government health services are some of the reasons for dismal health indicators in the district. These reasons prompted us to take up Naya Savera with full vigor in the selected ten villages.
The four year project in Phase I (July 2004 to June 2008) covered 10 revenue villages & 30 hamlets with an approximate total population of 30,000.
The Naya Savera project has three objectives:
1. To build capacity of community level volunteers on issues related to general health & hygiene and RCH to ensure their involvement in making services available on a sustainable basis at the grass root level.
2. To raise the awareness and knowledge of the community stakeholders such as school teachers, Anganwadi workers, ANMs, local elected leaders, opinion makers, RMPs and other mem
Do you have a patent for this idea?
Impact
This Entry is about (Issues)
Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact
INTEGRATED FAMILY WELFARE PROGRAMME
“NAYA SAVERA”
This project, in continuation to provide better and regular services and facilities for the nearby public, has been designed in a structured way intending to cover about 50,000 people of backward areas in selected 16 villages & 43 hamlets .
The selected villages are:-
1. Adarsh - Dungri
2. Rampura / Banas
3. Chawarli
4. Kodarla
5. Richadi
6. Dhanari
7. Goliya
8. Vasa
9. Valoria
10. Basantgarh
11. Lotana
12. Shivgarh
13. Nai Jamin
14. Fulera
15. Jiya Pura
16. Ajari Futela
The key objective of the project is to build capacity, generate awareness and provide health care to the rural population in the selected block so as to bridge the gap between the need and access to RCH services.
The project areas include use of family planning methods, awareness about minimum age for motherhood, spacing between children, awareness about marriage age, records of birth and death, decrease in maternal deaths, vaccinations, child care and nutrition.
The project is working on the following focus areas to realize the desired objectives and make them sustainable.
• Identification and Capacity Building of community.
• To raise awareness and knowledge of community.
• Provide quality RCH services.
1. To build capacity of community through community level volunteers on issues related to general health & hygiene, RCH and to ensure their involvement in making services available on a sustainable basis at the grass root level.
2. To raise awareness and knowledge of the community stakeholders on general health and RCH issues through IEC (Information, Education and communication) and BCC (Behavioral change communication) programmes. This will result in their involvement & participation with the programme, build ownership and shall help it to self sustain.
3. To provide quality RCH services in the target areas.
Project implementing team comprising of the following personnel with specific responsibilities as has been outlined against each:
Personnel No.
Responsibilities
Project Director
1 Overseeing the project activities, liasoning with the Government functionaries, monitoring and reporting.
Medical Officer(MO) 1 Providing all medical services, including counseling, as and when necessary.
Nurse 1 Helping the MO in providing medical services, immunization and counseling services.
Social Worker
2 Assisting the Project Manager, MO and ANM in project activities, field visits and counseling, conducting IEC camps.
Account Officer
1 Proper accounting of various expenses related to the project.
Assistant 1 To associate with the Mobile Team and extend services as per team’s requirements.
SERVICES:
The following services have been made available to the target groups in the selected 16 villages through:
a) Visit of m
Problem: Describe the primary problem(s) that your innovation is addressing
Primary Problems being addressed by Naya Savera:
1. High Maternal Mortality Rate
2. Poor Medical Services / Infrastructure in spread out tribal areas
3. High infant mortality rate
4. Poor Couple Protection Rate (Use of family planning methods)
5. Myths and superstitions related to sexuality
6. Prevalence of witch doctors & quacks who exploit the poor tribals
7. Poor awareness towards sexual health issues (especially among adolescents)
Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?
JK Lakshmi Cement Ltd in partnership with PFI has implemented an Integrated Family Welfare Project –“Naya Savera’ since August 2004. This project was implemented as a pilot project in 10 revenue villages of Pindwara tehsil of district Sirohi in Rajasthan. The villages are in proximity of the cement plant. The area has poor health (especially RCH indicators) and nearly 44% of the district’s population is SC or ST. In some villages where we are operating the population comprises of nearly 80-90% of the population.
The attempt in the pilot phase was to increase the availability and access to primary health services. A mobile health team periodically provided health services with focus on maternal and child health services. Over the four years, JK Lakshmi Cement has gained rich experience in implementing a health project of this nature. There have been vast gains in health status of the population serviced by the project. Pending an endline evaluation, using the service figures there appears to be an increase in the proportion of women receiving full Ante natal care; proportion of institutional deliveries has gained (this is attributed largely to the government’s JSY scheme); post natal care which was nearly absent in the area has increased dramatically. This has been made possible because of serial tracking of each pregnant women right from early pregnancy to the completion of her child’s primary vaccination. The tracking is done by the village level motivator, a woman of the village who has been appointed and trained by the project. Some of these VLMs have been appointed as ASHA under the government’s NRHM. Community meetings and regular counselling has translated into an increase in the awareness on various RCH issues.
However, besides the challenges and the achievements in health indicators, JK Lakshmi cement Ltd has been able to retain the project team which has now accumulated enough knowledge of the area and enjoys rapport with the villagers. There is also a better understanding of the institutional support required to supplement such activities for the long term. Past performance is a benchmark for the project. Future engagements would exercise greater demands than ever before on JK Lakshmi cement. This proposal therefore also includes an institutional building approach to support the programme for long term impact on reproductive health in the area.
Goal
To improve the reproductive wellness of men and women in the project area and improve the status of nutrition of children aged less than 5 years in five years.
Objectives
1. Increase the antenatal & post natal care coverage by 10% annually over the figure of the endline and reach 90% ANC coverage by the third year of the project and sustain that for the 4th and 5th year.
2. Increase the cont
Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible
SN Critical Parameters 2010-2011 2011-2012 2012-2013
1 Maternal Mortality Rate (MMR) 0 0 0
2 Infant Mortality Rate (IMR) 50 45 40
3 Use of Family Planning Methods 50 53 55
4 Institutional Deliveries 89 91 93
5 Child Immunisation 75 77 80
How many people will your project serve annually?
More than 10,000
What is the average monthly household income in your target community, in US Dollars?
Less than $50
Does your innovation seek to have an impact on public policy?
Yes
If your innovation seeks to impact public policy, how?
The Government of Rajasthan has considered the Naya Savera project to be a model project in the area of reproductive health & child issues.We have surpassed all records set to achieve the following in villages covered under the Naya Savera Project:
1. Maternal Mortality Rate (MMR) Zero per 1,00,000 deliveries (District Sirohi – 650)
2. Infant Mortality Rate (IMR) 54 per 1,000 live child births (District Sirohi – 91)
3. Institutional Deliveries 83%
4. Use of Family Planning Methods 47.47%
5. Child Immunisation – 71.66%
6. New Pregnancy Rate per 1000 population – 19 (District Sirohi – 36.14)
7. New Birth Rate 17 (District Sirohi – 32.21)
Source : DLHS
Due to these results we have had the great pleasure of having Government Representatives to study our Project to improve penetration of medical services in tribal belts. Auxillary Nurse Midwives belonging to the Govt. Health Services are also trained by the Naya Savera Team.
Sustainability
What stage is your Social Enterprise in?
Operating for more than 5 years
Does your organization have a board of directors or an advisory board?
Yes
Does your organization have a non monetary partnerships with NGOs?
No
Does your organization have a non monetary partnerships with businesses?
No
Does your organization have a non monetary partnerships with government?
No
Please tell us more about how partnerships could be critical to the success of your Social Enterprise
Technical & Financial Partnership with Population Foundation of India
Technical guidance related to project activities – training , clinical services , financial planning , audits , monitoring of plans, exposure visits
Partnership with the Local Community:
Designing of plans based on local needs
Identification & training of local talent in the form of Village Level Motivators
Enhancement in the skill sets of traditional birth attendants (TBA) for safe deliveries
Partnership with the Government:
Effective utilization of resources available
Assistance in execution of govt. schemes
Capacity building of Medical Staff
We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model
The Naya Savera project is financially supported through a collaborative tie up between JK Lakshmi Cement Limited and Population Foundation of India where the funding pattern is in the ratio of 60:40.
JK Lakshmi Cement is responsible for the implementation of the project at ground level and Population Foundation of India provides technical guidance and input for successful implementation.
We are going to establish a Trust of J K Lakshmi Cement Limited to oversee Naya Savera and other Corporate Social Responsibility initiatives to ensure widespread implementation of various projects to serve the poor & needy population.
The Story
What was the defining moment that led you to this innovation?
Once there was great scarcity of water due to prolonged drought conditions in the area where JK Lakshmi Cement Limited is situated. The only existing water reservoir was shared with tribals belonging to a nearby village Valoria.
In this period of great stress & misery the Management of JK Lakshmi Cement Limited and tribals of Valoria Village grew closer and we as a company started to understand the needs and challenges faced by the tribals residing in our vicinity. We were shocked to learn about the prevailing myths related to reproductive health and under the able guidance of our Managing Director Mrs.Vinita Singhania decided to revolutionalize this neglected area.
Naya Savera was the flagship project to directly address this critical issue. We are proud to state that through our intervention we were able to penetrate poor, desolate tribal villages and spread mass awareness regarding reproductive & child health issues.
Tell us about the person—the social innovator—behind this idea.
Shri S K Wali Whole Time Director JK Lakshmi Cement Limited has been the constant source of support and inspiration for this special project. He has provided support and guidance since inception of the project and has ensured the Naya Savera project has moved in a professional manner to achieve all set targets.
Shri Wali had served as Chief Executive (Works) of JK Lakshmi Cement Limited Jaykaypuram before taking up the responsibility of being the Wholetime Director of the Company. Due to his long term association with the company and understanding of key issues he has been able to guide the project during it’s six year period of tremendous success.
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Social media (e.g. Twitter, Facebook, LinkedIn)
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 | 102 weeks agoDinesh Pandya submitted this idea. |
