The Hip-Hop Word Count: A Searchable Rap Almanac

The Hip-Hop Word Count (HHWC) is a searchable ethnographic database built from the lyrics of over 40,000 Hip-Hop songs from 1979 to present day. The database is the heart of an online analysis tool that generates textual and quantified reports on searched phrases, syntax, memes and socio-political ideas. The HHWC is a fusion of art, technology and learning.

About You

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About You

First Name

Tahir

Last Name

Hemphill

About Your Organization

Organization Name

Red Clay Arts

Organization Website

Organization Phone

718-496-2954

Organization Address

260 Decatur Street

Organization Country

United States, NY, Kings County

Country where this project is creating social impact

United States, NY, Kings County

Is your organization a

Non‐profit/NGO/citizen sector organization

How long has your organization been operating?

More than 5 years

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Innovation

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Entry Form title

The Hip-Hop Word Count: A Searchable Rap Almanac

What change do you want to bring to the world?

The Hip-Hop Word Count (HHWC) is a searchable ethnographic database built from the lyrics of over 40,000 Hip-Hop songs from 1979 to present day. The database is the heart of an online analysis tool that generates textual and quantified reports on searched phrases, syntax, memes and socio-political ideas. The HHWC is a fusion of art, technology and learning.

What are the primary activities of your project?

I am leading a team of curriculum developers and tech developers to create a cutting-edge, learner-centered digital product and service. What we are doing is creating the Mathematics and English Language Arts teaching curriculum that will be powered by the Hip-Hop Word Count.

The Hip-Hop Word Count locks in a time and geographic location for every
metaphor, simile, cultural reference, phrase, meme and socio-political
idea used in the corpus of Hip-Hop.

The Hip-Hop Word Count converts this knowledge into explorable
visualizations which help us to comprehend this vast set of cultural
data.

This data can be used to chart the migration of ideas and builds a
geography of language in Hip-Hop.

What is innovative about your initiative? How is it a new contribution to the field?

The Hip-Hop Word Count responds to global changes in science, technology,
society, history and culture and transforms them into products that people can understand and use. As a result the Hip-Hop Word Count produces socially relevant and resonant user generated content.

The HHWC helps to develop skills in researching, understanding, interpreting and analyzing the vast amount of data and information available in contemporary society.

Most Hip-Hop centered curricula focus on performance. Never before has the language of Hip-Hop been looked at or used as a pedagogical tool in this way.

Each user will experience the Hip-Hop Word Count Curriculum as both a knowledge producer and knowledge interpreter, moving a marginalized group to the center where they can serve as the expert. The project encourages interest in learning and is designed to capture the attention and keep up with the demands of a critical, savvy and connected American youth.

What stage is your project in?

Operating for less than a year

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

We serve communities that are underrepresented or negatively represented in media. Communities that have a majority population of a minority. We educate and encourage interest in innovative media by providing art-related technology training and access to youth and our local community. We partner with organizations that show a rational nexus and demonstrable commonality with fostering connectedness between this community and its global peers.

These communities are engaged through training, presentations, exhibitions, collaborative research and community building. We will continue to moderate the Rap Research Groups. Rap Research Groups bring together Rap enthusiasts, historians, creative technologists, cultural critics, linguists, teachers, MC’s and academics for the purpose of discussing thematic topics and producing research with the potential to affect local communities. Past Rap Research Group topics have included:

Masculinity: Sam Han - On the Looming Crisis of Masculinity in Hip Hop…and why it’s a good thing
Religion: Reverend Sekou - Is Hip-Hop Just A Euphemism For A New Religion?
Migratory Aesthetics: Zuhirah Khaldun - The Blueprint: An Inner City Model For International Hip-Hop
Cultural Analysis: Tahir Hemphill - The (Im)possibility of Quantifying Art & Metaphor in Rap

The topic of the next Rap Research Group is Feminism.

Share the story of the founder and what inspired the founder to start this project

I am influenced by scientific work that pushes investigation &
observation so far that it becomes artistic and artistic work that pushes
repetition and technique so far that it becomes scientific.

From a young age I was was groomed to be an engineer and with that
training entered the arts. This pull between the profound and profane,
between art and science informs my creative process.

The idea to build the Hip-Hop Word Count came out of having hundreds of heated & passionate discussions about Rap music: Who was the best rapper of all time? Which rapper had the smartest songs? Which was the most popular champagne in Hip-Hop during 1999-2003? Which rapper uses the most clever metaphors? Which city's rap songs use the most monosyllabic words? Does living in higher altitudes create a natural proclivity for Gangster Rap?

Tired of having these answers left up to conjecture or whoever had the loudest voice, I decided to build a tool that would help give answers by charting the culture described within Hip-Hop music.

After doing so I realized the expansive nature of the project and identified an opportunity for its use in education.

Social Impact

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Please describe how your project has been successful and how that success is measured

We've reached our goal to research, design and publish research projects consisting of a data visualization print edition with accompanying critical essay.

Assessment for community engagement will be mapped against creative practice outcomes that are evidenced through the end product, the process and the understanding of community users. Subscriber and attendance rates will be tracked throughout the project.

How many people have been impacted by your project?

101-1,000

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

Because most of project's production is digital, there is a lot of room for evolution. In the next three years, after the technical foundation has been secured, the management of the HHWC online community will take focus.

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

A barrier to success would be the timely identification of the right business development partner. The only other piece missing from this project is sustainable financial support.

Tell us about your partnerships

My partners include international art and technology centers like Eyebeam, who supports the project; educational institutions like the Harlem Children's Zone, who I am looking to expand my relationship with, they requested to run the pilot program; and urban academic centers like the Metropolitan Center for Urban Education at New York University, who I have an existing relationship with.

Current annual budget of project, in US dollars

$50,001‐100,000

Explain your selections

Secured Funding
Kickstarter Campaign

In-Kind Contributions

Projected Income
Professional Development
Data Licensing
Art Sales (infographic posters)
Online User Subscriptions

How do you plan to strengthen your project in the next three years?

Research, Prototype, Design, Launch, Collect Feedback

Partnerships and Accountability

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Please tell us more about how your partnership was formed and how it functions. What specific role does each partner play? What unique resources does each partner bring to the initiative?

Tahir Hemphill is an award-winning creative director and multimedia artist working in the areas of interdisciplinary thought, collaboration and research.

As creative director, Hemphill has planned strategy for businesses in the entertainment, advertising, and nonprofit industries. He has conceived and implemented design-based solutions for brands including Mercedes Benz, L’Oreal, Verizon, and Microsoft. Hemphill has been a consultant for Y&R, Publicis, Grey, Saatchi & Saatchi and Burrell Communications.

Hemphill’s creative process explores the vicinity between the profound and the profane, between art and science. His artwork will be featured in the upcoming Talk to Me exhibit at MoMA which explores communication between people and objects. Hemphill's work has been exhibited at Siggraph (Siggraph 2002); Queens Museum of Art (Queens International Biennial, 2002) and the Schomburg Center for Research in Black Culture (Black New York Photographers of the Twentieth Century, 1999).

Hemphill holds a B.A. in Spanish Language from Morehouse College, a Strategic Planning Certificate from Miami Ad School, and a M.S. in Communications Design from Pratt Institute -- where he authored and designed a treatise on the methodologies of creatives who use traditional advertising techniques to promote subversive and prosocial campaigns.

Currently Hemphill enjoys his role as cultural entrepreneur, operating the Brooklyn-based creative enterprise, Staple Crops. His current project, The Hip-Hop Word Count is a searchable rap almanac. Hemphill also manages the media arts education program for Red Clay Arts, a nonprofit incubator for contemporary artists that he co-founded in 2000. Tahir recently joined the Hip-Hop Education Center at NYU as Assistant Director, Research.

Tracee Worley is a Brooklyn-based artist and curriculum developer who has worked closely with public schools in California and New York in several capacities to support school improvement and reform initiatives. She has worked in New York City public schools for 9 years, using arts, technology, and popular culture to help students and teachers become more active and enthusiastic in the learning process. She currently works as a curriculum developer for Urban Arts Partnership, where she co-created Fresh Prep, an innovative multimedia curriculum that uses Hip-hop music to review the key content and skills tested on the New York State Regents Exams. She holds a B.A. in African-American Studies from UC Berkeley,  an M.A. in Education from Brooklyn College, and a M.S.W. from Columbia University.

Alisha Wormsley is a multi-media artist, photographer, teaching artist and writer from Pittsburgh PA. After studying anthropology and documentary arts at UC Berkeley she began traveling, studying and creating different forms of art and public art.  Now, between two ferns (Pittsburgh and Brooklyn), Alisha has been a teaching artist for many cultural institutions including, The Studio Museum of Harlem, Children's Aid Society, The Romare Bearden Foundation, ICP, the August Wilson Center and was just commissioned to develop and implement curriculum for the Faith Ringgold School in Harlem. Alisha is consistently involved in numerous projects and collaborations. She recently returned from 3 months in Santiago de Cuba, exhibiting her work and leading a public art project with children named Found Art and EXCESS. 2008-2010 August to October she held a three-year residency at Project Row House in Houston, TX, she is working on Lilith the Succubus—a multi media opera that uses opera, choreography and photography, film and installation as equal mediums of expression. She was awarded the 2011 Visual Arts Fellowship at the August Wilson Center in Pittsburgh PA.

How are you building in accountability for students' successful STEM learning outcomes? Please provide a summary and examples.

The mathematics and ELA curricula are designed based on NYS and NYC standards.

Needs

Investment, Research/Information, Pro-bono help (legal, financial, etc.), Mentorship.

Please use this space to elaborate on your selection above and/or to add needs that may not be listed.

Investment
Research/Information
Pro-bono help (legal, financial, etc.)
Mentorship

Offers

Investment, Human Resources/Talent, Marketing/Media, Collaboration/Networking, Innovation/Ideas.

Please use this space to elaborate on your selection above and/or to add offers that may not be listed.

Investment
Human Resources/Talent
Marketing/Media
Collaboration/Networking
Innovation/Ideas

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93 weeks ago Tahir Hemphill updated this Competition Entry.
93 weeks ago Tahir Hemphill submitted this idea.