Reconstruction Club - collaborative platform to facilitate access and create quality reforms in low-income population
It is a collaborative platform that gathers all the chain of the housing sector with the objective of eliminate barriers to access the market of improvements for housing by low-income families. Its strength lies in the fact that The Club involves the top leaders of the market for housing in the private and social sectors (32 co-founders, including 16 of the 16 private sector and social sector)
The Club develops solutions to the main challenges of the sector: technical assistance, credit, communication and proliferation of initiatives. Through a group of influential, respected government professionals, social and business organizations, the Club is also able to influence public policy and to put the issue of reform as a priority to guarantee ideal housing for all citizens.
About You
About You
First Name
Clube da Reforma
Last Name
Clube da Reforma
About Your Organization
Organization Name
Clube da Reforma
Organization Website
Organization Phone
55 11 3760-5412
Organization Address
R: Torres de Oliveira, 76
Organization Country
Brazil, SP
Country where this project is creating social impact
Brazil
Is your organization a
Non‐profit/NGO/citizen sector organization
How long has your organization been operating?
Less than a year
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Innovation
Entry Form title
Reconstruction Club - collaborative platform to facilitate access and create quality reforms in low-income population
Describe your project
It is a collaborative platform that gathers all the chain of the housing sector with the objective of eliminate barriers to access the market of improvements for housing by low-income families. Its strength lies in the fact that The Club involves the top leaders of the market for housing in the private and social sectors (32 co-founders, including 16 of the 16 private sector and social sector)
The Club develops solutions to the main challenges of the sector: technical assistance, credit, communication and proliferation of initiatives. Through a group of influential, respected government professionals, social and business organizations, the Club is also able to influence public policy and to put the issue of reform as a priority to guarantee ideal housing for all citizens.
What stage is your project in?
Operating for 1‐5 years
What makes your project unique as it relates to the theme of this competition?
It is estimated that 70% of homes are built in Brazil through the process of self with little or no support to ensure the quality of housing. In the current scenario, 76% of households claims to need reforms at their houses, however there are many bottlenecks in this sector and only 25% can improve their housing situation.
In this type of work, residents are choosing materials, hiring the manpower, coordinating the construction and often doing the work with their own hands, couting on the help of relatives and neighbors.
Despite the lack of incentives, only in 2006, the informal residential construction market represented a total value of production in the Brazilian economy from $ 54 billion and generated 40% of jobs in the construction industry.
From the understanding of the improvement in the condition of housing directly impacts the quality of life and health of its residents and the access to decent housing is a strong tool for social inclusion, and ABCP and ASHOKA created the "Reconstruction Club."
Ensuring access to decent housing in cities, willnot happen only by the construction of new houses, but, mainly, through the improvement and consolidation of most of the city built over the past 40 years.
The improvement of housing that are in urbanized areas has positive impact on consolidated employment and income generation through the creation of local entrepreneurship in the construction industry; the sustainability of the environment, with reduced waste and increased urban quality, in the quality of life, with the decrease of diseases
Share the story of the founder and what inspired the founder to start this project
Ashoka and ABCP developed the initial concept of the Reconstruction Club in a period of four months, from April to September 2008.
Last year, in October, the proposal was presented to industry leaders, and social organizations recognized in the housing sector. In this event, participants agreed on the objectives outlined by the Club and identified the need to start working together to develop the concept in greater depth and to ensure the participatory development of a proposal for the Club.
This process was led by a steering committee formed by the ABCP, Ashoka, three private sector leaders (Tigre, Gerdeau, Votorantim) and three leaders of social sector (Habitat for Humanity, Polis Institute and Benito Rubião Foudation). The coordinating committee and over 30 organizations worked together over a period of eight months formulating the proposal of the Club’s foundation and presented the document to society in June 2010.
Therefore the Reconstruction Club was born of a truly collaborative process, which cooperates to the alignment with market realities. The strength and commitment of partners is the guarantee of the success of the Reconstruction Club.
Social Impact
This Entry is about (Issues)
Who or what (i.e. youth, women, environment, etc.) benefits from your project, and why is your project critical?
The Reconstruction Club impacts in at least 70% of Brazilian households, since our cities were massively constructed through the self-building process. However this process is inefficient due to the lack of access to credit, skilled labor and technical assistance.
Over the past 25 years there were a number of initiatives, mainly from the social sector, with the intention to facilitate access for low-income families with housing improvements, but none were able to achieve large scale. There are many barriers, at systemic level of each initiative, and acting on their own initiatives are unable to overcome them.
With the largest potential market for materials, financial institutions and major organizations in the housing sector in Brazil.
Please describe how your project has been successful and how that success is measured.
The Reconstruction Club is the first collaborative platform that brings together leaders from the social and private sector and also has the participation of leading representatives of academia and government in the housing sector. This strong group capable of transforming reality has already met at the same table more than 10 times last year and its initiatives are being influenced by this dynamic.
The value and potential of the Reconstruction Club is also innovative in its structure organized into three levels by ensuring that it is "based on action-oriented solutions."
In less than a year since the launch of the platform, the Reform Club was able to gather:
(I) Advisory Committee composed of 12 leading experts in the field of housing, carefully selected based on their expertise and skills to impact the market structure. These Committee members will help us identify key barriers and potential solutions. When necessary, also connect the Reform Club to political decision makers;
(Ii) Steering Committee composed of eight members of private companies and social organizations (Votorantim, Gerdau, Santander, ABCP, Habitat for Humanity, Rubiao Benedict Foundation, the National Union of Struggle for Housing and Ashoka). These organizations are committed to the success of the Reform Club and have the ability to attract other industry leaders;
(Iii) Working Groups working on developing solutions to overcome market barriers.
Reform Club will also create new tools to accelerate the development (text cut)
How many people have been impacted by your project?
101 - 1,000
How many people could be impacted by your project in the next three years?
More than 10,000
What barriers might hinder the success of your project and how do you plan to overcome them?
One obstacle to create solutions that unlock the access of low income families to improve their homes is the fact that data on the market and quality of housing reforms are scarce. Also the fact that the self building was always out any public policy in this sector.
The overcome to this obstacle will happen through the production of the study: "The reform sector in Brazil: Opportunities socioeconomic development. "
The study will be developed using the methodology of intersectorial focus groups with members of the Club and expert advice. The objectives are: i) demonstrate the direct benefits to the whole society in the reform process efficient, ii) establish guidelines for action for the society: government, private sector (text cut)
How will your project evolve over the next three years?
Reconstruction Club will be the primary reference for intersectoral platform that pushed the boundaries of market and government in order to mold them to meet the needs of low income population.
Through this example of success, the Club has inspired other countries to initiate similar processes to generate solutions within the theme of home improvement.
Moreover, other sectors of society - transportation, health, education, environment - will consolidate intersectoral platforms based on the development of practical solutions and also based on market realities.
In three years, the Reconstruction Club will with a network of initiatives throughout Brazil, using the solutions generated by the Club, impact positively the housing and quality of life of 1 million families (text cut)
Sustainability
For each selection, please explain the financial and non-financial support from each
Financial support for the Reconstruction Club occurs through financial support and human resources.
This financial contribution is made by member companies through a monthly fee in the amount of $ 1,000.00, which amounts currently the revenue of R $ 192,000.00 per year.
This feature is used to maintain the operational structure of the Club.
Besides the monthly fee th Club has projects that capture specific resources such as studies and events. The Club also currently receives a financial and operational support of the ABCP.
How do you plan to grow and/or diversify your base of support in the next three years?
The Club's support base is consolidated on the collaborative platform between social and private sectors. For growth, the goal is to increase the number of businesses and NGOs participating in this platform. However, considering that these institutions must be market leaders, the number should not exceed 50 for each sector.
However, it is necessary to map all the initiatives in the sector, regardless of the level and scale of implementation achieved. With this map of existing initiatives in Brazil that impact on the Reconstruction Club’s theme Club will ensure that all solutions generated by the Club are quickly replicated throughout the country and gain scale.
Regarding the operational and financial aspects, the Reconstruction Club will diversify their support base, expanding its funding ability to beyond the monthly fee paid by members of the private sector. This operation will be done by raising funds for specific solutions, attracting interested in particular topics and offering the same value proposition based on the market.
An example of this diversification of funding will be the development of the Study Sector Reform in Brazil, because this study will be funded by companies interested in receiving the contents of this material. Therefore, some content will be available for all of Brazilian society, but the details will be shared only with companies that contribute financially to its development.
Collaboration
Please select your areas of intervention in the home improvement market
Financing, Technology, Technical assistance, Property rights, Sanitation, Water, Infrastructure, Energy conservation, Environment, Income generation, Urban development, Rural development, Citizen/community participation, Public policy.
Is your innovation addressing barriers in the home improvement/progressive housing market? If so, please describe in detail your mechanisms of intervention
Yes, the mechanism is already detailed in previous answers.
The strategy of the Reconstrcution Club was designed to act before the existing market structures, making them more sensitive to the needs of low-income consumers, while unlocking a profitable market for private sector.
Are you currently collaborating with private companies, or have you partnered with private companies in the past? With which companies?
Ditto.
Please describe in detail the nature of the partnership(s)
Previously detailed
Select the unit(s) with which the partnership was formed
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