neuroscience

Activating Empathy to Create Change - News Roundup

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Using Brain Optimization as a Pre-Facilitative Technology For Leaders Dealing With Global Conflict/Crises

Einstein once said that no problem will ever be solved on the same level of thinking that the problem got created on. This is ever so true in an age where the cost of human irrationalities have touched our lives in profound, dramatic ways. With the advent of behavioral economics and recent discoveries in neuroscience, we now know why Einstein made this call for what necessitates radical thinking shifts: The Rational/Cognitive parts of our brain are overshadowed by the faster, unconscious-driven "primal" brain. We speak to the rational brain, yet the primal brain decides.

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