Team Brazil

Team Brazil

Team Brazil

streetfootballworld and Ashoka believe it is the role and responsibility of sporting mega events - like the 2014 FIFA World Cup and the 2016 Olympics - to leave a positive social legacy by improving the lives of Brazilian citizens. That’s why we’ve teamed up to create a unique legacy campaign that brings together people from across Brazil, and the world, to help create a better Brazil for all Brazilians.

The massive scale of these two mega-events presents a huge opportunity to impact Brazilian society. Even though Brazil is one of the world’s fastest-growing economies, it suffers from some of the highest levels of inequality and poverty worldwide.

We believe that real social impact comes about by empowering people to shape their own future. We believe in creating ‘changemakers’. We believe it takes a team to win the game. Team Brazil.

Team Brazil Social Legacy Fund

Mega events draw the rapt attention of the entire world, and everyone wants to be part of the excitement. However, as soon as the final whistle is blown and interests turn elsewhere, how do we ensure the sustainability of local development projects?

As announced at the Clinton Global Initiative on December 8th 2013, streetfootballworld and Ashoka have created the Team Brazil Social Legacy Fund (Somos tod@s titulares). The fund will pool financial resources from partners all over the world to provide long-term sustainable support for sport-based development projects in Brazil. The overall aim of the fund is twofold:

  1. Activate actors across the globe to contribute to a positive social legacy in Brazil, and
  2. Empower young, disadvantaged Brazilians with the skills necessary to create a better future for themselves and their communities.
The portfolio of projects to be supported by the fund will be shaped and implemented through a bottom-up approach by community-based organizations using sport-based development in Brazil.

We are seeking a "Starting 11" of partners to invest $500k each into this unique fund.

Launch: December 2013
Outcome: The first ever social fund for sport and social change in Brazil
Target: US $5.5 mil

CGI Commitment Seal CGI Latin America (CGLA) convenes leaders to turn ideas into action. CGI America Commitments to Action represent bold new ways that CGI commitment makers address global challenges—implemented through new methods of partnership and designed to maximize impact. Commitments can be small or large, global or local. No matter the size or scope, commitments help CGI Latin America commitment makers translate practical goals into meaningful and measurable results.

Partner with us

streetfootballworld and Ashoka believe it takes a team to win a game. We are recruiting partners to join Team Brasil and to work together to achieve a common goal – a truly sustainable social legacy in Brazil.

We believe that every player has a perfect position on the field. We are searching for:

  • Project partners investing directly in sport-based development projects across Brazil (see Activities)
  • Investors for the Team Brazil Social Legacy Fund
  • Media partners
  • Sponsors for the Game4Good

By joining Team Brazil, we offer:

  • A range of social development activities developed by trusted local organizations using sport for development, so you know you’re investment is going where it is needed most.
  • Consultation to help you find the best investment fit within Team Brazil.
  • Opportunities for branding within the Team Brazil campaign, including PR and events
  • Vibrant stories, photos and/or videos from local organizations and their participants for use in your marketing campaigns.

Please download the Team Brazil Partner Information here.

For more information, please contact:

BrazilRodrigo Moitrel:
EuropeStephanie Don:
USAMike Geddes:


About us

Ashoka is a global association of leading social entrepreneurs with system-changing solutions for the world’s most urgent social problems. Ashoka has elected over 3,000 social entrepreneurs as Fellows, providing them with living stipends, professional support, and access to a global network of peers. In Brasil alone, Ashoka is home to 355 Fellows and over 3,500 Youth Venturers who have transformed sectors from health to education.
Ashoka Changemakers is an online community for action that connects emerging social innovators worldwide to share ideas, resources, and mentor each other. We have hosted 65 competitions to source the most innovative ideas for social change, representing over 17,000 social innovations and 300,000 changemakers that connect to this vision. Through multiyear partnerships with Nike, Changemakers has played a key role in defining Sport for Social Change.
Ashoka’s Globalizer process leverages our expansive reach, selection process, and network of social and business entrepreneurs to catalyze the spread of social initiatives.
streetfootballworld is the leading expert in the field of football for social change, supporting a global network of organizations that use football to empower disadvantaged young people. streetfootballworld believes that “it takes a team to win a game” and engages private and public partners to create social change by finding local solutions to global challenges. This network includes over 100 organizations in more than 60 countries, working with 1,000,000 young people every day.
streetfootballworld plays an integral role in the delivery of the social legacy components of the 2010 and 2014 FIFA World Cup through its work on FIFA’s Football for Hope initiative including the delivery of the ‘20 Centres for 2010’ project across Africa.
streetfootballworld has also been responsible for the social legacy of the UEFA European Championship in 2008 and 2012 and is helping the Asian Football Confederation define a 10-year regional strategy based on social development.
streetfootballworld Brasil is responsible for the delivery of social legacy components of the 2014 FIFA World Cup.




Sporting mega events such as the FIFA World Cup TM consume the hearts and minds of people around the world. With Brazil 2014 quickly approaching, as well as the 2016 Olympic Games, streetfootballworld would like to ensure that these mega events leave a lasting, positive effect on the host country of Brazil.