Low-Cost Technology to setup Mini Sanitary Napkin Manufacturing Machine for Underprivileged Women World Wide

We have Innovated, Designed,Tested and Implemented Low-Cost Technology of over of Mini Sanitary Napkin-making Machine aimed at Providing Sustainable Livelihood, Improving Hygine and Eco-Friendly usage by Under Privileged Woman and Adolescent girls. Successful 200+ units running since 3 years across India. Ours is a new technology that meets an unmet need for Women - that is replicable World Wide!

About You

Organization: M/s JAYAASHREE INDUSTRIES Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Arunachalam

Last Name

Muruganantham

Country

India, TN

Section 2: About Your Organization

Is your initiative connected to an established organization?

Yes

Organization Name

M/s JAYAASHREE INDUSTRIES

Organization Website

Organization Phone

+91-9283155128

Organization Address

Sf No 577, KNG pudur road, Somayampalayam (post), Coimbatore – 641108.

Organization Country

India, TN

Is your organization a

For‐profit

How long has this organization been operating?

1‐5 years

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Your idea

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Name Your Project

Low-Cost Technology to setup Mini Sanitary Napkin Manufacturing Machine for Underprivileged Women World Wide

Describe Your Idea

We have Innovated, Designed,Tested and Implemented Low-Cost Technology of over of Mini Sanitary Napkin-making Machine aimed at Providing Sustainable Livelihood, Improving Hygine and Eco-Friendly usage by Under Privileged Woman and Adolescent girls. Successful 200+ units running since 3 years across India. Ours is a new technology that meets an unmet need for Women - that is replicable World Wide!

Country your work focuses on

India, MM

Innovation

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What makes your idea unique?

Our Idea is Unique in terms of: [1] Low-cost Mini Sanitary Napkin-making Unit costs approximately USD 2,800 contrary to the traditional production model which requires a Million Dollarinvestment. [2] At a modest capital and also Operationable with bare minimal Infrastructure - YET the Quality of End Product is Comparable to Multi-National Branded Sanitary Pads! that allows setting up of Micro Enterprises at Rural areas/Urbal Slums by underprivileged Women and thus generate more employment, Spread Menstrual Hygine in the most neglected sections of society. [3] Reduces the players involved in the supply chain -- the third person to handle the product (from its inception) is the consumer. [4] Thereby makes optimal use of the micro-credit generated by the community. [5] The technology and raw material used is simple and non-chemical. [6] The machinery used is purely mechanical processes such as grinding and de-fibration, pressing and sealing to convert the raw material -- into a napkin. [7] It addresses the issue of rampant unemployment amongst the poor women in urban and semi-urban/rural areas of all developing nations [8] Overall, Our idea offers Livelihood, Hygiene, Dignity and Empowerment to poor Women World Wide - leading to a sustainable business framework replicable & Scalable [9] Ours is a Transformational solution that expands women's access to Hynegic & affordabe Eco-Friendly Sanitary Pads and support their economic advancement significantly

To Summarize this low-cost Machinery is our first attempt at harnessing technology for the benefit of the underprivileged Women, Resolving the challenge & social stigma that underpriviledged women face !

We have used Technology in Building Opportunities & Economic Power to Women World Wide !

Do you have a patent for this idea?

Yes

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

Social Impact: [1] Builds a viable and sustainable enterprise that can be run efficiently by the stakeholders at the grassroots [2] Delivers an essential commodity -- the sanitary napkin -- to poor women at affordable rates without compromising on the raw material used (which is not the unviable cotton) or quality of the product as compared to the multinationals. This is an extremely crucial development and can be viewed as a breakthrough in positive social engineering [3] Reduces the players involved in the supply chain -- the third person to handle the product (from its inception) is the consumer [4] Thereby makes optimal use of the micro-credit generated by a community,
More specifically, an empowerment forum -- such as a Self Help Group or a women's group -- that can invest in our low-cost sanitary napkin-making unit to create a business that employs up to ten women. [5] With our low-cost technology innovation, Women will not only be able to get access to affordable hygenic Eco-Friendy Saniary Pads, but most importantly participate in the entire lifecycle of the technology development process not just as users, but also as technology designers, manufacturers, marketers !

Tangible Results achieved over the period of past 3 Years:

Beneficiaries Yr1 Yr2 Yr3
Number of Primary/Direct 150 1000 2500
Number of Secondary/Indirect 750 / 45000 4000 / 150000 8000 / 280000

On a National Scale in India, Total number of states or provinces with substantial activities:
Yr-1 : 50 Municipalities across 7/30 States
Yr-2: 200 Municipalities across 16/30 States
Yr-3: 600 Municipalities across 25/30 States in India 

Documented Success Stories @
Global Impact by the learnings of Professor Thomas M. Stove of the famous

Massachusetts Institute of Technology ( MIT), Mechanical department during a visit to India @ http://truthdive.com/2009/05/20/sanitary-napkins-for-poor-women/

http://www.nif.org.in/mit

Indian Impact @
http://www.tehelka.com/story_main42.asp?filename=cr290809the_pad.asp

http://www.telegraphindia.com/1091125/jsp/nation/story_11783178.jsp

http://newinventions.in/pressrelease.html

In a Nutshell, Our innovation achieves the following Pathways to Economic Empowerment - Productivity & Market Opportunity, by addressing the following Barriers such as Time, Norms, Economic / Institutional Constraints & Tech Design

Problem: Describe the primary problem(s) that your innovation is addressing

Primary Problem-1: Provide Economic opportunities to Women in the developing world

* Economic opportunities for women are vital to the well-being of their families, communities, and countries and it is important that they have access to education, good health, and jobs. For every dollar a woman earns, she invests 80 cents in her family (as opposed to 30 cents by men). A pivotal study by Goldman Sachs shows that the greater the likelihood for women to work outside the home, the lower the fertility, reduced maternal and child mortality, and better health and education for current and future generations. REF - http://www2.goldmansachs.com/ideas/demographic-change/women-hold-up-half...

Primary Problem-2: Health, Hygine & Dignity of Underprivileged Women World Wide

A little Quiz: What are rags, bark, mud?
a.) trash b.) construction materials c.) what some women use when menstruating
The Answer - c). Very Miserable n Unfortunate (:-
Millions of girls and women in developing countries miss up to 50 days of school/work per year because they do not have access to affordable sanitary pads when they menstruate. Currently, girls and women in this setting--if they have an option at all--turn to premium priced international brands which are too costly as they're manufactured using expensive machinery and thus priced at a premium. Such women resort to an older and cheaper alternative -- a piece of cloth or rag. This is an unhygienic alternative and can cause vaginal infections, skin irritations and embarrassing stains in public, And even GENETAL CANCER as per Gynecologists. We believe that a girl's life does not have to stop every 28 days because of her menstrual cycle. Missing up to 50 days of school or work is not only a "blood cost" to women and girls, but to their families, communities, and nations. REF: http://select.nytimes.com/2007/04/06/opinion/06friedman.html?_r=2

Actions: Describe the steps that you are taking to make your innovation a success. What might prevent that success?

We are taking the following steps: [1] Partnering with existing local women’s networks [2]Facilitating Govt Subsidy/Microfinance/ Bank loan for women who will share start-up costs [3] Training local group in Spreading Awareness of health and hygiene and Necessary technology / business / Operational skills

Lack of Infrastructure is a Key Challenge that we plan to address via the resource mobilization also identifying the right partner eco-system to replicate/scale this initiative globally

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

We target about 5 Million Direct / Indirect Beneficiaries over the next three years by partnering with like minded Social Entrepreneurs / NGOs in India

We have identified 110 Countries where this ground breaking Low-Cost Technology Innovation can have a significant Impact targeting 50 Million Direct / Indirect Beneficiaries over the next 5 Years by Technology Transfer / Partnership with like minded Social Entrepreneurs / NGOs Globally !

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your innovation seek to have an impact on public policy?

No

If your innovation seeks to impact public policy, how?

Approximately 150 words left (1200 characters).

Sustainability

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What stage is your project in?

Operating for 1‐5 years

Does your organization have a board of directors or an advisory board?

No

Does your organization have a non monetary partnerships with NGOs?

Yes

Does your organization have a non monetary partnerships with businesses?

Yes

Does your organization have a non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your innovation

Based on our sustained & focused efforts, inspite of minimal resources - Human/Financial/Infrastructure, have achieved a Proven-Sustainable models observed over past 3 years. Its imperative that, to reach every part of the world we feel partnering is the Critical ingredient to success.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

Plant and Machinery: The following items of plant and machinery are required for the project: Defibering M/c,Core forming M/c and Dies, Soft touch Napkin Finishing M/c,UV Sterilizer accessories at Total cost of INR 78,000 [incl. 12.5% VAT]. The infrastructural facilities required for the project by way of land and building is the following: Built up area 200-Sq.ft.
REVENUE MODEL(To Manufacture 8 Napkins inclusive of packing)
Raw Material Cost = INR 7.15 Add wastage + Labour + Power etc round off to INR.10.00; Total cost for 25 days production 25 x 120 Packets, 3000 Packets x 10 = INR.30,000.00 It can be sold @ Rs.15 Per Packet Total Sales is = INR.45000 Realised Profit = INR. 15,000

The Story

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What was the defining moment that led you to this innovation?

DIGNITY SHOULD NEVER BE UNAFFORDABLE !

Millions of girls and women in developing countries miss up to 50 days of school/work per year because they do not have access to affordable sanitary pads when they menstruate. Currently, girls and women in this setting--if they have an option at all--turn to premium priced international brands which are too costly as they're manufactured using expensive machinery and thus priced at a premium. Such women resort to an older and cheaper alternative -- a piece of cloth or rag. This is an unhygienic alternative and can cause vaginal infections, skin irritations and embarrassing stains in public. We believe that a girl's life does not have to stop every 28 days because of her menstrual cycle. Missing up to 50 days of school or work is not only a "blood cost" to women and girls, but to their families, communities, and nations as a whole. And the defining moment that led you to this innovation is the above scenario of Women Folks of my Own Family !

Tell us about the person—the social innovator—behind this idea.

SOCIAL ENTREPRENEUR - Arunachalam Muruganantham

National Innovation Award from President of India wininer - Titled: Mini sanitary Napkin Making Machine. After taking four years of sincere and painful research, Arunachalam Muruganantham (46) has designed, created, tested and implemented a sanitary napkin-making machine that operates on a small scale. Contrary to a large-scale production model which requires Rs.3.5 Crores as initial investment,Muruganantham's sanitary napkin-making machine can be made available to a buyer for under USD 3,000. This allows smaller players to adopt the business model propagated by him, and thus generates more employment and wealth in the most neglected sections of society. More specifically, an empowerment forum -- such as a Self Help Group or a women's group -- can invest in a sanitary napkin-making unit to create a business that employs up to ten women. The new innovation is capable to make 120 napkins per hour.

This new invention mini sanitary napkin making machine awarded the best innovation national award by President of India Prathiba Patil on 18th Nov,09 at New Delhi. Interestingly the innovation was chosen for the national award from 37,843 entries all over India.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information

ICRW

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Does your project address any of the following barriers to women’s technology access and use?

Women’s time poverty, Social norms, Economic or institutional constraints, Women’s lack of involvement in the technology development process.

If you checked any of the boxes above, please explain how.

1]. Our ease of operating Technology with ample training on running the organization + required business skills coupled with local community as the prime target market leads to No Time Poverty for Women

2]. Our innovation makes DIGNITY AFFORDABLE in the form of access to Hygienic Eco-Friendly Sanitary Napkin by manufacturing through our low-cost manufacturing machinery - Thus upholding Social Norms which otherwise were readily available only to Privileged women

3]. Our Idea leads to Sustainable Livelihood & Economic Empowerment of Underprivileged Women Rural/Urban, along with Hygiene & Dignity - thereby breaking any form of Economic or institutional constraints that is largely imposed on them

4]. Our Simplest form of Technology application involves Women in complete development lifecycle

Does your project involve women in one or more of the following stages of the technology lifecycle? Identification of the problem the technology will solve:

Technology design, Market research, Technology introduction, Technology training.

If you checked any of the boxes above, please explain how you will ensure women’s involvement in each relevant phase of the technology lifecycle.

Technology design - by the virtue of continuous updation to our technology process based on regular feedback from Women who run our manufacturing unit
for improvisation

Market research - Very first step that the Women who implement our proposal takeup to identify & prepare the target consumers of Sanitary Napkin within the Local community and based on the pace their production at the unit

Technology introduction - by using our semi-Automated Technology for manufacturing + for Book Keeping of Cost/Sales/Profit

Technology training - Experienced Women who have run our Technology unit for > 6 Months is involved in training New entrants in their nearby community

If women are a focus of your project, how did this focus evolve?

The project focused on women from its conception..

Which type of women will your project reach directly?

Rural, Peri-urban, Urban, Low income, Middle income.

In what ways does your project team/leadership involve women?

The core project team includes women..

Has your organization formed any new partnerships in response to this challenge? If so, with what type/s of organization/s?

Non-profit/NGO/community-based organization, Government, Women's organization.

Has your project leadership had prior experience with the following?

Working with women, Working with technologies, Working to increase women's economic empowerment through technology, Working on innovation.

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117 weeks ago Surjith Singh said: Great Initiative Mr. Muruganantham. You empower Rural Women from this long standing issue of Hygienic Healthcare. Wishes for your Social ... about this Competition Entry. - read more >
232 weeks ago Arunachalam Muruganantham updated this Competition Entry.
232 weeks ago Arunachalam Muruganantham updated this Competition Entry.
233 weeks ago Arunachalam Muruganantham updated this Competition Entry.
233 weeks ago Arunachalam Muruganantham updated this Competition Entry.
233 weeks ago Arunachalam Muruganantham updated this Competition Entry.
233 weeks ago Arunachalam Muruganantham updated this Competition Entry.
239 weeks ago Arunachalam Muruganantham updated this Competition Entry.
239 weeks ago Arunachalam Muruganantham submitted this idea.