Discussion about entry: Sunnymoney micro-franchise project

Comments

Wed, 03/24/2010 - 23:11

This is a great idea, Nick! I wanted to know how The Cherie Blair Foundation for Women would be used to train the women for this initiative- are the women local women, women from a larger city/village, or women from a developing country?

Thu, 03/25/2010 - 07:51

Hi Bahiyah

Thanks for your interest. The Cherie Blair Foundation for Women work with SolarAid to unlock the economic potential of rural communities by training and supporting franchisees local to the community project area in business and marketing.This is to involve the community and ensure micro-solar reaches the people who need it most.

Thu, 03/25/2010 - 10:02

Hi Nick!

I am curious about the Organizational Structure of the partnership as it relates to the process of training and local development- I am wondering if there is an aspect of the training where once one group of women are trained, they are given a certain amount of time "in the field" and then become the trainers?

I commend your drive and organization's efforts! I just wanted to understand more, as someone who is not on the ground, how the model perpetuates itself so that the local women are able to gain the skills, and then become more adept both in their business skills as well as generating income to empower themselves and their families...

Any thoughts?

Tue, 03/30/2010 - 08:02

Hi Bahiyah

The aim of the sunnymoney micro-franchising process is to create a self-sustaining business for franchisees. There is no set time for franchisees to spend ‘in the field,’ rather franchisees are brought in to use their knowledge to train and support future entrepreneurs based on experience and success. In Kenya, we have been bringing in existing entrepreneurs to help train new ones and in some cases they have also been involved in the recruitment process.

We are also developing a kiosk model for franchisees to sell products from. Eventually we hope that the franchisees we recruit will in turn recruit and train a team of sales people, meaning for every one person we train many more will become part of the enterprise.

Hope that helps

Ralph
Marketing Assistant
SolarAid

Toshi Nakamura profile img
Tue, 03/30/2010 - 17:40

Hi Nick,

This sounds like an effective way of distributing life changing technology. Do you intend to have a portfolio of products beyond the solaraid?

We at Kopernik deal with a larger number of appropriate technology, which are currently distributed through local NGOs. We plan to initiate a model where these products are sold through local entrepreneurs, and your franchise model seems to be a good fit. There might be an opportunity for collaboration?