I belive why we travel, where we travel,how we travel, what we do while we are there and when we return all have the ability to effect positive change in the world.
all of the remote places I have traveled to and will continue to explore. Peru, Slovenia, Croatia, Northern India, Laos, Bhutan, Patagonia are just a few!
I'm passionate about authentic, experiential, sustainable travel. I´want to see more people traveling with a focus on experience, local connection and a respect for the environment and local culture.
Strategist and Subject Matter Expert in the categories of Boomers, Prime Time, Matures, & age 40+ Women as they relate to and interact with Travel, Technology, Sustainability, Green, Outdoor, and Natural Foods Industries. Deep understanding of Online Communities, Social Networking, Web 2.0, Open Social.
Ms. Dragon has 22 years experience working with local operators, guides, accommodations owners, and destination managers to develop, package and market their offerings. Her marketing expertise is helping tourism providers effectively understand and create focused initiatives for priority targeted travelers, especially baby boomers (age 45+) and women (who make 88% of travel decisions). Specialist experiential-sustainable tourism (active, adventure, cultural, heritage, nature, culinary, voluntourism, learning). Natural and highly relevant focus group research has been gathered by personally escorting more than 3,000 individuals on small group trips around the world.
Kathy consults with companies, organizations and individuals on Social Techology/Social Media Strategy (e.g., Web 2.0, Facebook, Twitter, blogs, social network platform integration) , traditional marketing and sales (e.g., direct mail, brochure development, data base design, advertising positioning, press/media kits, media relations, familiarization trips, consumer and trade education, direct customer sales) and high level business analysis of new and trending markets within the tourism sector.
She maintains a digital bank of brochure quality images for destinations worldwide and owns and operates a number small portfolio of companies: "The Dragon’s Path" (Cultural Walking Vacations tour company), TravelDragon.com (web portal in Beta which aggregates of 100's of small group tour providers worldwide and distributes them to relevant third party sites), and Dragon Consulting (consulting and speaking).
http://www.linkedin.com/in/kathydragon
