By being a pain-in-the-ass and helping those who are the real changemakers.
Nature in general. This can be my garden or a remote spot in the Amazon.
That people realize that money is measured not by the Gold standard, but by the Gaia standard.
Ariane Janér is a zoologist (MSc Leiden) with a degree in business administration (MBA Delft), who has been living in Brazil since 1988. Working in the area of ecotourism and sustainable development since 1991, she has consulted projects in many parts of Brazil. In 1993, she helped found EcoBrasil, the Brazilian Ecotourism Society and has been actively involved with this NGO since 1993. As a consultant she looks for challenging projects that become a practical benchmark or mean constructing a platform for change and remains involved after completing her assignment.
Ariane builds on her wide experience in marketing and finance acquired through a career at Royal Dutch Shell, as a free-lance consumer market researcher for Euromonitor, as a financial analyst for Baxter Straub and as owner/director of an ecotourism operator. She is a regular speaker at events in Brazil and also internationally and has contributed to various publications.
