Les Medias Emage-Media Inc. | Founder, eMage | Cote St Luc QC
Founding organizations that empower youth through media and broadcasting
Quebec and Canada
Youth empowerment in Broadcasting
Currently a video (ENG) editor at CFCF (CTV), for the past 30 years, Ely Bonder has always had as his personal goal, the empowerment of young people in the TV medium.
After graduating McGill University with a BSc (1973), and studying Educational Technology and Cinematography at Concordia and the Montreal Museum of Fine Arts School, he was contracted by the National Film Board to create an environment and video curriculum for elementary schools. The results were published in “HANDS ON” (Anne Taylor, NFB, 1977), and reflected the use of video techniques by grade-five students to map and measure their community environment.
The Federal department of Communications supported Ely Bonder’s project “BECOMING US” (1978) to allow teenagers to use multimedia to explore the ramifications of stereotyping, and at that time he also taught audiovisual techniques at the elementary level.
At CFCF , Ely piloted a TV newsmagazine conceived by early teens. He then teamed with Ottawa producer Roger Price to apply for a non-profit satellite TV channel for and by kids, a CRTC application (KIDSCAN TV) which eventually morphed to become the popular YTV. In the interim, he founded a group that received federal and provincial grants to enable francophone teens to conceive, write, and produce a TV series pilot screenplay.
In the newsroom at CFCF, Ely received an RTNDA (Radio & Television News Directors Association) award for a feature he produced that queried the implications of news and young people. He developed Animated Editorial Cartoons and acted as Associate Producer for the pilot of YNN (Youth News Network). He was also producer of an edu-tainment video about a day in the life of a TV Newsroom.
Youth eMage Jeunesse Inc. (www.emage.ca) , a non-profit organization, was initiated by Ely Bonder to encourage media literacy and empowerment of young people in the New Media, and to ensure that all young people, no matter their means, could collaborate and network with each other and with mentors on projects of their imagination; eMage aspires to provide youth access to entrepreneurship through Broadcasting. eMage won a Gigathon 2000 prize and a Telediversite 2007 prize, for work with young people in media. Private and public funds were granted to eMage for various projects and to create a physical studio for youth in a distressed community of Montreal.
As a follow up to that, Ely founded a Social Economy company called Les Medias Emage-Media Inc., whose aim is to create a Virtual TV Studio for youth, to enable mentorship, collaboration, creativity, and entrepreneurship within the New Economy, through New Media and Broadcasting.
In the fall of 2006, Ely was invited to co-produce a PSA (public service announcement) on behalf of the CAB-ACR (Canadian Association of Broadcasters) to strengthen the image of persons with disabilities in society and the workplace.
Ely is now piloting a NewsRap project, allowing youth to express their feelings about news, through Rap Music, to be aired within the body of News Programs.