Ira Liss co-founded and currently runs AOK, a “social game for social good” played online (aok.tv), on iOS and Android mobile devices and out in the real world. AOK converts player engagement into charitable donations, and offers virtual and real rewards to players that post, share, "like" and comment on Acts and Observations of Kindness. Liss is also an entertainment consultant, responsible for strategic partnerships at The Golden Opportunity, a video community that empowers individuals to perform and share meaningful micro-acts aimed at achieving a personal, philanthropic or social goal. His experience includes building and managing artists’ careers and developing, packaging and selling creative content, including the sale of the critically-acclaimed hit TV series, Mad Men, to AMC.