Joanna leads Endeavor’s expansion efforts in the Middle East, and North Africa. She launched Endeavor Lebanon in 2010, and continues to serve as a member of the in-country board of directors. Today, Joanna is actively pursuing growth for Endeavor in Saudi Arabia & the Maghreb to accelerate Endeavor’s regional and global impact.
Joanna joined Endeavor’s global team in January, 2010. Prior to Endeavor, Joanna spent seven years at Unilever in brand management and sales. She was awarded an Acumen Fund Fellowship in 2009, and spent a year in Mumbai on market access for a social enterprise delivering affordable emergency medical services. Joanna earned a B.B.A. (2003, highest honors), and an MBA (2008) from Wilfrid Laurier University in Waterloo, Canada.
A proud Canadian, Joanna is now based full-time in New York City, with extensive travel to the MENA region. She also serves as a member on the World Economic Forum’s Gender Parity Task Force.