Rob is a serial social entrepreneur. He founded READ International (www.readinternational.org.uk) in 2004 to send used books to schools in East Africa. Books not relevant are sold online or recycled to generate funding. They’ve sent over 1 million books and have won awards including Best International Aid and Development Charity. Rob moved on from READ in early 2011 to co-write a book about social entrepreneurs in Africa called On the Up (www.ontheup.org.uk). Rob is also a founding director at an IT social enterprise called NoPC (www.nopc.org.uk) and has started a publishing social business called Wripped. Rob joined Ashoka UK (www.uk.ashoka.org) in October 2011 as Entrepreneur in Residence.