The Village Reality Show

The reality show can be divided in to two parts – Part 1 will address the problem such as day to day problems and Part 2 will be about solving the problem… issues within the community would be addressed and would reach out to millions of people worldwide creating awareness not only amongst the less privileged but also creating awareness amongst the richer classes of society.

According to C.K.Prahalad, contrary to the popular view, BOP (bottom of the pyramid) consumers are getting connected and networked. They are rapidly exploiting the benefits of information networks. If we can stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value- conscious consumers, a whole new world of opportunity can open up. Four billion poor can be the engine of the next round o global trade and prosperity. They can be a source of innovation.

Also we can get the private sector involved through advertising of their products on these reality shows which in turn would provide funding for the reality shows – win – win scenario for both!