Ammachi Labs

Ammachi Labs

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Created: May 11, 2012
Last Update: August 28, 2012

Stage of Innovation
1. Idea
2. Start-up
3. Growth
4. Established
5. Scaling

Amrita University's AMMACHI Labs (Amrita Multi Modal Applications and Computer Human Interaction) is a center of technological innovation breaking new ground in the field of computer-human interaction. We focus on developing applications and technology to improve the quality of life in the underserved sectors of society. Our focus areas are education for livelihood, healthcare and disaster preparedness.

Problem

Even as India's economy booms and the demand for skilled workers rises, vocational training in India is effectively paralyzed by social stigma, budget constraints and inadequate numbers of trainers and materials. With an exponentially growing population and an alarming trend of increasing poverty, India is facing steep challenges in training skilled workers. There is an unrelenting requirement to empower economically marginalized communities with vocational education in order to improve their proficiency and employability. India is the world's largest democracy, yet only 31% of women With an exponentially growing population and an alarming trend of increasing poverty, India is facing steep challenges in training skilled workers. There is an unrelenting requirement to empower economically marginalized communities with vocational education in order to improve their proficiency and employability. India is the world's largest democracy, yet only 31% of women are active in the labour sector, with over 95% of these women engaged in unstable and underpaid jobs—keeping them trapped in the cycle of poverty, detrimental to true democratic functioning. 70% of India's population resides in rural and tribal areas where lifestyles are intertwined with the land and the seasons. Industrial development is changing the landscape faster than the communities can adapt, adversely impacting lives on multiple dimensions. For these remote communities to survive and thrive, education is crucial.

Solution

AMMACHI Labs has developed educational applications using multimedia, virtual reality and haptic technologies, which enrich the individual's learning experience by simulating real-life situations and providing portable, cost effective, scalable, and standardized vocational education and training courses. We seek to empower 3,000 women with the ability to participate in the democratic process and to strengthen their capacity to make decisions at the individual, family, and community levels. This objective will be achieved by fostering economic empowerment through computerized vocational education and training (CVET) and through social and democratic empowerment with Life Enrichment Education (LEE). By focusing on women, we hope to create a large ripple effect that will help to improve the welfare of the community at large. AMMACHI Labs designed and developed Mobile Vocational Education (MoVE) which utilizes fully equipped vehicles powered by solar energy to provide vocational education for sustainable development in geographically diverse areas which have traditionally been logistically impossible to reach. The approach that AMMACHI Labs is taking to provide training is unique. Our mobility allows us to reach people from all walks of life, and our work offers concrete proof that with proper application of modern technology, no one needs to be left behind.

Example

With a visually appealing and creative approach to training, we strive to make education stimulating. Our applications are comprised of four components contained within virtual chapters: classrooms, interactive workbooks, virtual workshops that simulate practical hands on learning, and an evaluation module where the user can self-evaluate their own progress. The classroom component consists of audio-visual lessons, which are supplemented by a workbook component in which the student completes interactive exercises. The exercises are accompanied by animated illustrations and audio prompts to facilitate the learning experience. The workshop component provides a unique hands-on experience, using haptic devices to provide tactile feedback to the student. Evaluation is done to test the student’s knowledge at the end of each chapter within the course. The application has been designed to be customized to local practices, language and methods. Whether in tribal, rural or urban areas our mobility and independence from the availability of trainers makes it accessible to all of the underprivileged populations such as women, the impoverished and those living in the remote geographical locations. The unique application of haptic technology to vocational education will minimize the need for materials and tools. This will drastically reduce the cost of providing top quality training. Individuals will gain the experience of working on expensive equipment without risking damage, wear and tear. Additionally, our accessibility further minimizes required infrastructure.

Meet the Creator

August 21st, 2012

AMMACHI Labs has developed Mobile Vocational Education – MoVE, which utilizes fully equipped vehicles powered by solar energy to provide vocational education to logistically and geographically diverse areas. The deployment methodology and outreach will vary from rural areas to tribal regions. The project was launched on 9th Aug 2012 with the blessings of Amma, popularly known as the hugging saint. The inaugural deployment areas selected for the project are Neendakara, Panmana and Chavara in Kollam district.

August 20st, 2012

EMPOWERING WOMEN

India is the world's largest democracy, yet only a third of working-aged women are active in the labour sector. And while women shoulder a majority of the responsibility as primary caretaker, over 95% of women employed are engaged in unstable and underpaid jobs. Vocational education and training (VET) has the potential to catalyse the socio-economic development of marginalized groups. However, India’s conventional VET system has been unsuccessful in reaching communities that would most benefit – such as women living on the sidelines of economic growth.

Since...

August 20st, 2012

The accomplishments of AMMACHI Labs from May 2012 to 20-Aug-2012 are summarized below

Deployments
___________
To be filled in

MoVE Launch
___________
To be filled in

Computerized Vocational Programs
________________________________

1. MES Assistant Plumber Course: Malayalam version released & deployed ; Hindi version - 90% complete

2. Fabric Painting Course: Malayalam version released & deployed; Tamil version - 25% complete

3. Soap Making: Malayalam version - 40% complete

4. 2 Wheeler automotive repair...

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Growth Tracker

Stage: Milestone 1 of 3
Start
05/11/12
End
Impact Report
Impact Report - May2012 to Sep2012
Date 08/20/12
The accomplishments of AMMACHI Labs from May 2012 to 20-Aug-2012 are summarized below Deployments ___________ To be filled in MoVE Launch ___________ To be filled in Computerized Vocational Programs ________________________________ 1. MES Assistant Plumber Course: Malayalam version released & deployed ; Hindi version - 90% complete 2. Fabric Painting Course: Malayalam version released & deployed; Tamil version - 25% complete 3. Soap Making: Malayalam version - 40% complete 4. 2 Wheeler automotive repair - 40% complete
Impact Report
EMPOWERING WOMEN
Date 08/20/12
EMPOWERING WOMEN India is the world's largest democracy, yet only a third of working-aged women are active in the labour sector. And while women shoulder a majority of the responsibility as primary caretaker, over 95% of women employed are engaged in unstable and underpaid jobs. Vocational education and training (VET) has the potential to catalyse the socio-economic development of marginalized groups. However, India’s conventional VET system has been unsuccessful in reaching communities that would most benefit – such as women living on the sidelines of economic growth.
Impact Report
MOVE (Mobile Vocational Education)
Date 08/21/12
AMMACHI Labs has developed Mobile Vocational Education – MoVE, which utilizes fully equipped vehicles powered by solar energy to provide vocational education to logistically and geographically diverse areas. The deployment methodology and outreach will vary from rural areas to tribal regions. The project was launched on 9th Aug 2012 with the blessings of Amma, popularly known as the hugging saint. The inaugural deployment areas selected for the project are Neendakara, Panmana and Chavara in Kollam district.
Milestone
Empowering 3,000 women
Target Completion Date 09/27/13
In Progress
in vocational skills
In Progress
in life enrichment education
Milestone
Creating standardized Computerized content for Vocational training
Target Completion Date 05/09/14
In Progress
Construction Industry
In Progress
Fabrication Industry
In Progress
Indigenous arts and crafts
Milestone
Creating Technology to aid skill development
Target Completion Date 05/09/14
In Progress
For the construction Industry
In Progress
For the Fabrication Industry
In Progress
For Indigenous arts and crafts
Milestone 1
Creating standardized Computerized content for Vocational training

Comments & Activity

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Comments & Activity

评论

Sat, 12/08/2012 - 05:49

Thank you for your participation in AFI Growth Prize Competition. We have a key question for you: How will this solution fundamentally change the employment market for marginalized women? What is your strategy for replication and spread of this innovation? How will this spread be financed?

Please post your response as comment here before Dec 15, 2012, to be considered for final evaluation for this competition.

Ammachi labs profile img
Fri, 12/14/2012 - 13:11

1. How will this solution fundamentally change the employment market for marginalized women?

The women who have been trained under our project, become entrepreneurs, having being taught how to work together as a group via Life Enrichment Education (a mandatory aspect of our course, provided along with the Computerized Vocational Education and Training). We currently have over 1140 beneficiaries who have availed our fabric painting, plumbing, and soap making courses, of which there are countless success stories. A few examples of how the employment market has changed for these marginalized women are:

Beneficiaries from the fabric painting course at Idukki, set up a tailoring cum fabric painting unit, wherein they would paint fabric used for dress material, stitch it, and then sell the final garment, thus making a considerable profit.
The beneficiaries set-up Self Help Groups, and started their own fabric painting/designing enterprise, selling everything from garments to bed linen.
Fabric painting is not restricted to merely textile designing, it branches out into murals and other forms of fabric artwork as well. Some women have started establishing themselves as local artists, selling murals made on fabric.
The beneficiaries of our plumbing course, who were the first women plumbers to graduate in India, set up a team together (there were 7 of them), and started attending to house calls, building work, even plumbing work at the Amrita University, Amritapuri campus, establishing a flourishing plumbing practice in the Clapanna-Vallickavu-Karunagapalli area of coastal Kerala.

Thus, by training these women to increase their self-efficacy, and making them entrepreneurs, we reduce their dependency on external corporate agencies. Instead, we make them truly empowered and independent, and help establish a better, self-sufficient community.

2. What is your strategy for replication and spread of this innovation?

This project aims at computerizing over 81+ vocational trades (technical and non-technical) over a course of 3 years. In-order to achieve it, we have developed a technical framework & a process model that can be effectively used by educational institutions, Non-Governmental organizations & other providers of vocational education. This model consists of processes that will aide in:

o Identifying standardized content or steps to standardize existing content.

o Enable translation of content in various languages.

o Development frameworks to translate instructional design into learning interfaces.

o Skill development techniques development & implementation using 3 D workshops and hands on practical simulation using virtual reality and haptics This model is a key outcome of this initiative & will enable rapid creation of computerized vocational training.

The S.A.V.E product is designed to be distributed on CDs/ DVDs, used in local networks and over internet (in future releases of the project). The training will be deployed at industrial training institutes and centers (ITI and ITC).

The training time is drastically reduced – to approximately 50% of regular time through effective use of video tutorials, and virtual workshops This would allow for training more students in half the time.

The training development model developed by this initiative can be used by institutions around the country to develop vocational training for other courses.

3. How will this spread be financed?

The initial funding was provided via grants from the Ministry of Human Resource Development for the development of the software and hardware, the United Nations Development Fund (UNDEF) and Ms. Victoria Gomez (a philanthropist from Spain) for the Women Empowerment project, and the Mobile Vocational Education (MoVE) unit was funded in part by The Jeff Robinov Foundation (Mr. Jeff Robinov, President, Warner Bros. Pictures Group), and Ms. Victoria Gomez.

The initiative aims at providing the basic training and education required to set up entrepreneurial enterprises free of charge. It may be proposed that, in the course of time, for future certification required for upward mobility of the beneficiaries (once they possess relative financial security), they could be asked to pay a small fee.