GoUp - Living Foods

GoUp - Living Foods

Bistrita, RomaniaBistrita, Romania
Year Founded:
2011
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

When we reffer to food we have to think about, sustainable agriculture, energy consumption, water management, education and land usage. „GoUp” adresses all this things in an integrated manner.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we could prevent the number of cancer pacients by changing the way we eat.
About Project

Problem: What problem is this project trying to address?

My project adresses the problem of unsustainable and unproductive agriculture and the lack of education regarding healthy eating regims. The number of people that are dying every year due to cancer in Romania has increased in the last 10 years and one of the main reasons is the eating habbits of the population.

Solution: What is the proposed solution? Please be specific!

We use a hydroponic system to grow tomatos, strawberries but also wheatgrass and mixed sprouts within the city. We care very much about the water so our system is water waste free, we don't use pesticides and it takes very little space to grow all the fresh vegetables. GoUP-Living Foods is providing the education necesary to the people by constantly organizing training sessions within the farm and also providing them with the tools necesary for a healthier diet. We colaborate with local schools so children since a very early age are tought about healthy eating diets and environmental protection and water management. We believe that food production in todays context has to incorporate all the new technology available and be sustainable.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The wheatgrass, the mixed sprouts as alfalfa, radish, sunflower shoots, brocoli, carrots and many more have the nutrients necesary for a healty diet. Wheatgrass for example is well renowned for it's proprieties related to prevent and fight cancer. The wheatgrass is our main product but we also grow tomatos and strawberries using hydroponic techniques. Everything is grown in the city so it's very easy for the people to come and take their fresh vegetables. One of the main actions taken is the education we give and the information we share with people from the community, especially youth and children. We often organize conferences encouraging people to change their eating habbits .

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

GoUp- Living Foods envisions scaling up the production of food in hydroponic system within the city and spread this technology to other farmers. The impact of using this technology would be major upon the local economy as today we import more than 50% of the vegetables we consume. The agriculture techniques used today by the farmers are unsustainable and unproductive throwing them to poverty -in the same time they are polluting and wasting water. "GoUp"is not only about growing food but is about empowering people to change their way of production and consumption of food. Within the next 5 year we foreseen that at least 25-30 local farmers will convert their production to hydroponic thus reducing the amount of food we import by 5%. We also put education on the first place and we do all we can to educate and empower people about the use of hydroponics and the food they consume.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The project is self sustained right now but in order to grow faster it needs financial support. Once installed a hydroponic farm will keep on sustaining itself and bring profit to the owner.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Hydroponics has been embraced as a production tehnique all over the world but it has an ever bigger impact on developing countries as Romania and on small communities. By using this tehnique you save a lot of land and the water usage efficiency is more than 80% more efficient than traditional agriculture.. Within the area there are no such instalations and no one is using this tehnique to grow vegetables.
Team

Founding Story

For about 6 years I've been doing voluntary work for the community. I'm a very active person and so when I graduated college 2 years ago I took two jobs and opened my own firm. In this rhythm my last concern was the things that I was eating, this leading me to one morning when I found impossible to wake up from the bed because of a very serious pain in the stomach. The doctor said that I had gastritis and I had to radicaly change my way of life. I kept my jobs and my firm but I was paying more attention to what I was eating. Searching the internet I found an Irish company called The Happy Pear Living Foods that was growing wheatgrass and sprouts. I took a two months exchange to that company and learned how to grow my own food.
About You
Organization:
RTC Consulting
About You
First Name

Adrian

Last Name

Solcan

About Your Project
Organization Name

RTC Consulting

Organization Country

, BN, Bistrita

Country where this project is creating social impact

, BN, Bistrita

How long has your organization been operating?

Please select

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

For about 6 years I've been doing voluntary work for the community. I'm a very active person and so when I graduated college 2 years ago I took two jobs and opened my own firm. In this rhythm my last concern was the things that I was eating, this leading me to one morning when I found impossible to wake up from the bed because of a very serious pain in the stomach. The doctor said that I had gastritis and I had to radicaly change my way of life.
I kept my jobs and my firm but I was paying more attention to what I was eating. Searching the internet I found an Irish company called The Happy Pear Living Foods that was growing wheatgrass and sprouts. I took a two months exchange to that company and learned how to grow my own food.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Nutrition, Water, Sustainable Agriculture.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

I adress this project especially to young people from the community which behave about the food the way I used to behave when I was their age. I colaborate with local schools so often I receive children to come and see and taste some of our products. Also we organize conferences on site in order to spread the word about the work we are doing.

Impact: What is the impact of the work to date and expected impact in the future?

GoUp- Living Foods envisions scaling up the production of food in hydroponic system within the city and spread this technology to other farmers.
The impact of using this technology would be major upon the local economy as today we import more than 50% of the vegetables we consume. The agriculture techniques used today by the farmers are unsustainable and unproductive throwing them to poverty -in the same time they are polluting and wasting water.
"GoUp"is not only about growing food but is about empowering people to change their way of production and consumption of food.
Within the next 5 year we foreseen that at least 25-30 local farmers will convert their production to hydroponic thus reducing the amount of food we import by 5%. We also put education on the first place and we do all we can to educate and empower people about the use of hydroponics and the food they consume.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

Scaling up the solution is easy as a hydroponic farm is easy to install and also creates local jobs and wealth. Within the next 2 years we want to teach other farmers from the area to grow their own vegetables using the same tehnique as we do and eventually to build together with other farmers from the area a refrigerated storehouse for our products. We want others to start growing in the hydroponic system and share the knowledge in order to prevent the waste of water and land. The prize money would enable us to build two bigger modules for our farm and a refrigerated storehouse. Also we could diversify the products and give support to other farmers in the area.

Financial Sustainability: What is your business model to ensure financial sustainability?

The project is self-sustained as at the end of the day it brings profit and wealth in the comunity. It requires a lot to effort to start such a project but once it's running it's creating jobs in the community it reduces the dependancy of the community on foreign suppliers and also brings a lot of advantages to the environment.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

My company, REGIO TRUST CONSULTING was founded in 2011 and has been active and working in the field of writing and implementation of projects with funding from the European Union.
I've been working hard to grow this company and this way I've developed skills regarding the management of projects. From my past experience I know that clear objectives, hard work and continuous learning are the ingredients for success.