Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
Within the last year, Kuli Kuli has successfully completed a $53k Indiegogo campaign, manufactured and packaged our bars, and forged partnerships with organizations on the ground in West Africa. Our social mission is built into our bottom line. We need to become a profitable business, selling moringa products at scale, to support our farmers and scale our impact. More resources will allow us to develop our moringa supply chain, marketing, build a brand around moringa, and grow our four person team. We are already on the track to do this, and additional support will accelerate our development in turning moringa into a well-recognized nutrient-rich superfood in the United States that serves as a catalyst to improve nutrition worldwide.
Financial Sustainability: What is your business model to ensure financial sustainability?
It costs Kuli Kuli $1 to produce our bars, which we sell for $2.89. We take a 40% gross margin to sustain our business and pay our farmers. We want to provide a sustainable livelihood for our farmers and ensure that we produce more moringa in West Africa than we source for the U.S. market. We are committed to paying them Fair Trade wages and reinvesting our profits in the moringa cooperatives.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Our CEO, Lisa Curtis is a serial entrepreneur, having launched four different initiatives before recruiting a team for Kuli Kuli. Each team member brings unique skillsets: Lisa is the visionary and networker; Valerie has extensive experience developing and marketing new food products for major CPG companies; Jordan brings his coding and operational skills and Anne has over 10 years of CPG design and branding expertise.