Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
We plan to expand gradually as we gain more insights and identify best practices from the first group of communities. Phase one is limited to 8 community-based tourism (CBT) sites based in the north and south of Thailand. We will use the results of Phase one to work out any initial links and carry those lessons learned into Phase two. Phase two will be implemented in other CBTs throughout Thailand. In Phase three, we will introduce the sale of handicrafts. Finally, in Phase four, we will expand Local Alike’s services to other Southeast Asian countries. Also, we work in collaboration with CBT-i, an organization that provides support and facilitate cooperation among stakeholders from grassroots to international levels.
Financial Sustainability: What is your business model to ensure financial sustainability?
Local Alike first service offering will be providing recommended package of each community on the website. This will include accommodation, food, activity, local guide, and transportation. Interested tourists can book through our website. Local Alike charge 10-30% addition to the original price. The next service will be an online platform for selling local handicrafts or product available in the communities.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I have graduated from Presidio Graduate School, USA with a degree in MBA in sustainability. There, I have worked on various project including developing a 10 years financial model for the watershed initiative project and marketing strategy for a royalty mobile reward application. After school, I have worked as a business development for Mae Fah Luang Foundation, assisting locals in Thailand and Myanmar to develop their businesses.