Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?
We have identified many potential customer segments based on existing ‘glamping’ sites, however, from our market research and focus groups, we believe that the unique and convenient accommodation and on site facilities will appeal individuals who may not consider sustainable holidays or lifestyles. This is extremely important as this is the group that may not normally engage with environmental initiatives will have the opportunity to engage with the project; positivly changing views and culture
Impact: What is the impact of the work to date and expected impact in the future?
So far we have raised £15k through personal funds, UnLtd and Think Big for the first prototype, been granted professional support from Pure Leapfrog and EP Hospitality Magazine, and secured a lease on Willowbrook farm! We are soon to start the conversion of the first bus! The future impact of the site will be measured by the reduction in guests holiday carbon footprint (estimated at 18 tonnes in year 1), the number of guests which have implemented ideas, technology and sustainable strategies to reduce the impact of their lives after the holiday which we will gather through post-trip surveys. The impact will reach beyond the hospitality sites and dive into our local community, reducing the carbon footprint and overheads to buildings at the heart of local residents, reducing the cost and carbon impact of art, music, theatre, dance, sport, clubs, societies, support groups, community groups.