Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
The fact that we are a for-profit social enterprise will give us some room to scale our activities. We will use part of our sales proceeds to fund our giving, and another part to develop the business.
We strongly believe in supporting local enterprise and want to have our products made by locals, for locals. This means that our underwear and sanitary kits will be produced by ethical Indian workshops for the benefit of fellow Indian citizens.
We want to expand this modem to other countries to help women there by identifying artisan workshops/cooperatives/ethical organisations that can produce something saleable in the developed world, and we will channel proceeds to that country in terms of employment and sanitary kits.
Financial Sustainability: What is your business model to ensure financial sustainability?
Our business model is a lean for-profit social enterprise. We do not rely on donations or fundraising for our viability. We are online-based, and so have low overheads. Being for-profit, the commerce and philanthropic components of our business are self-sustaining - we only commit to giving a sanitary kit when we make a sale. We can also release new underwear styles at a pace suitable for our growth.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I am also the author of a food blog Raging Cravings. I also ran a US-based online clothing store (now closed) a few years back.