Impact: What is the impact of the work to date?
By empowering women to make a difference in their own way, we create a snowball effect. The woman who benefits from our services then feels empowered to create her own social enterprise or CSR initiative, which in turn benefits others. Or she might feel called to become a mentor & support younger women in their growth.
Through our HWW initiative we have reached more than 700 women directly (around 57% have attended more than once) & we have a good following on both FB (>1000) & subscribers to the newsletter (close to 1000).
We regularly receive letters of gratitude & we are now producing a series of success stories for our 5-year anniversary, showcasing some examples of women who have made great progress as a consequence of attending HWW. The first video is on our FB page already & the first article: p.94/Nov issue of Qatar Today http://issuu.com/oryxmags/docs/qt_november_2013#embed.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
Possible issues include: Access to the women executives - I am working on a deal with one of the most reputable local business women to gain that access. Time/funding constraints - I am working on putting the project under the sponsorship of an organisation for women's advancement and I am applying for the Ashoka award for the same reason. Local women not wanting too much exposure - we will publish the data anonymously for the most part and just use the names of a few women who agree to give the project credibility and gravitas.
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
In preparation I am getting the feedback of several pre-eminent women in the country to start off as optimally as possible. While working with the ladies, I will make small changes and adaptations to optimise the model. Once we've worked out the best model, I can start using my contacts in other GCC countries and then run the project there, again seeking out partnerships with individuals and organisations that can open doors and help with funding. I am a member of the MENA Business Women Network and have made personal contact with many of their board members. Also, through our "How Women Work" conferences we have built a reputation mainly in Qatar but also in the region, many have already asked us to bring the conference to their country.