Amman, JordanJordan
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Tadreesna offers an educational online learning platform that creates a marketplace for instructors and students to create and trade educational resources among each other. The marketplace will also be open for employers who create job opportunities for students who successfuly pass the courses with out standing marks , and match their skills to the appropiate workng place

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if our traditional educational system in the middle east start to shift to online education to provide new economic ,investment solution. Create more home based business and jobs for female in home any where any place , and increase our students awar
About Project

Problem: What problem is this project trying to address?

Lack of quality affordable, and availability of online courses for higher education students in MENA Lack of use of onlune education due to ignorance for how to use internet in education Lack of trained online tutors Students are not willing to use internet for education because they don't see related quality material for them Parents are forced to pay alot of money for tutoring to compensate the education weakness in our area

Solution: What is the proposed solution? Please be specific!

Tadreesna educational platform offer online learning services and a turnkey solution collaborating with Professors, Students, Employers and Training Institutions helping instructors to build their courses online,set their prices and control the quality of their content. Students will be able to get educational resources with an affordable price ,choose their instructors, offer reviews to enhance the quality of their instructor courses Availability of affordable online learning courses 24/7 which will help all community segment especially workers Increase instructors income especially female who work with us and are the dominat of using such online services due to many community regulations on movement especially at night
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When the services was loanched in february 2012 after i month of marketing we were able to attract the first customers 99% were female from Saudi Arabia, the evistance of our femael instructor 99% at that time help us to attract this segment of educators. When students use inernet in education that will help us to improve the quality of education and offer it in attractive mode

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The Tadreesna project has received several national & international awards and recognitions in 2013. Tadreesna was nominated as the ‘Best Educational Project’ in the Middle East when it won Sheik Salem Al-Subah Award in Kuwait & Prince Abdul-Aziz Award for Entrepreneurship for best projects idea in Saudi Arabia. It was among the top 3 finalists of the Cartier Initiative International Award in France & received a scholarship of enrollment by the Global Social Benefit Institute Program at the Santa Clara University for Social Entrepreneurship, which had quite an impact on Tadreesna’s volume of activities & added enhancements to the adopted methodologies & applications of best shared practices. Tadreesna will undoubtedly shape e-learning in the MENA & cater for enhancing employment and employability.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Tadreesna has received a seed fund from Oasis500 & other financial awards.Additional equity funds would further enhance Tadreesna to become self-sufficient through income generation schemes such as –but not inclusive to -commissions from sales of course material created by professional instructors or by Tadreesna’s own professional staff.Tadreesna will build up the marketplace through a sequence of phases, each focusing on specific content area

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

What differentiate our services that we use currently women as the main provider for this service and this is not availablle with our competitor in the market like Englichtown.com , our project is currently undergoing minor changes to open the platform for all useres to make the website more user gnerator place rather to be only controlled with only what we want to and this will help more user creativity and better quality as they will control their content and their online market place for their educational material, this will also help increase the Arabic content which we lack and need it

Founding Story

Education changes peoples’ lives. In 2011 Noura Sa'd realized that immense new opportunities for doing so in the Middle East will come through the use of educational technologies of the 21st Century. Students & professionals across the region will be able to build competencies with high relevance and specificity to their needs & careers. In addition a whole new avenue for making money, establishing professional reputation & sharing expertise with others will be open to subject matter experts across the Middle East. Noura started Tadreesna with a focus on spreading the culture of online education among instructors/students, aiming to provide the support needed to create new generation of online instructors/learners.
About You
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, AM

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, AM, Amman

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Year founded


Impact: What is the impact of the work to date?

Tadreesna is looking forward to transform education in the Middle East with its platform. Traditional education which is mostly predominant in the Middle East does not focus on peer-to-peer learning. Tadreesna will allow students to interact with each other with the help of its features available on the website. This will help in the students and learners to undertake a peer-to-peer learning thereby making learning a joyful process with lots of fun. This will also enable students to enhance their skills based on market need and their interest rather than monotonous courses offered by institutions. The courses offered by the company will also enable many people (esp. women from the Middle East) to study from their home or at any plan and at any time. This will also help to educate the women population of the Middle East. The company will add more and more features to the website which will help maintain the social impact.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

Very low entry barrier which can attract additional competitors into the market:so we need to speed our existance in the market.
Misconceptions and myths related to the difficulty of teaching and learning online: we will hold multiple free courses and webinar to help traditional instructor to pass one step a head to online education,
Resistance to change to online learning by tutors in colleges and universitoes: we will target the administation of these institution to start solving our problem from there
Growing number of online training providers specific to verticals globally: we will distiguesh our place in the market with quality and transparent attitude to help people for free

Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

The following point summarizes the implementation plan of Tadreesna:
• Tadreesna will hire a team (developers, marketer, designer and creative content writer) to work on the project. The team will help in creating the basic courses in the website for instructor helping them to go online and use effective authoring tool. The business understands that there is huge lack of knowledge about this sector among all traditional segments of educators in all sectors and so they not only need online platform to upload the content, but training on how to upload the quality content. Hence, Tadreesna will offer online tools, tutorials seminars free courses on how to use the platform and create their course, occasional webinar to help tutors create a quality course, design it and publish the same.
• Moving forward, Tadreesna will approach Institutions, to seek their interest and commitment to joining the platform. Later, Tadreesna would need to approach the private tutors - potentially via hiring a marketing/sales person
• Tadreesna will need to establish movable team among institutions to help them to create their courses. The team will include an instructional designer, a designer and a creative content writer. The company will charge a minimal fee towards the service offered to cover its cost. However, the company will not be using this as a revenue stream
• Tadreesna will collect feedback using surveys from students and users in general to seek their need and demand to offer a variety of course based on country. This course could be done from universities or well-known institutions or tutors, which will also help the business to follow market need and trend
• Tadreesna is looking to extend its services not only to educational institutions, but to other services segment to meet different users need and by establishing many courses. Tadreesna will not only serve companies to search for good students who pass the courses excellent but there will be courses designed to meet the need of companies to improve their employee training and skills. Tadreesna will find different companies need to find the preferred course to train their employee and find some professionals to create those courses
• Tadreesna will be looking to get an initial investment 35,000$ from potential investor in Saudi Arabia or/and Cartier Award or/and JEDCO (Jordan Enterprise Development Corporation) which will help us to launch the new e-learning platform and initial marketing campaign

Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The company will work on a lean start-up model with little resources and as and when needed for work, which will help them reduce the expenses of the company. Salaries paid to the employees of the company and Marketing Expenses which is used to generate leads take a maximum share of the operating expenses. Marketing Expenses being inevitable and is required to generate leads and which cannot be reduced, the company will focus on reducing the salaries by utilizing consultants and other freelancers which could help reduce the operational costs. The company will also utilize consultants only on a need basis which reduced the expenses. The company will also focus on starting the business with a moderate investment which will help reduce the cost, but would not hamper the growth of the company. This helps in maintaining the business financially stable without over shooting on the budget for the project.

Founding Story: Share a story about the "Aha!" moment that led the founder to get started and/or to see the potential for this to succeed.

The story start from home where i start my home based business that fit my need , pation and family circumstances as a mother of four, I didn't new at that time how to expand my business ? After reading a motivational article in one of my best female online forum in my region I woke up next day searching for something but never new what it could be .........after long journey of finding a true business i decide to open my own online tutoring company online, people lough doubt.....that was 2010 now when i see where that idea took me? it brought to me 4 international awards and 15,000$ seed fund and now I'm the one who really happy because i didn't hear what the community rule, you have to stand out and put your own rule too since we live there.

Partnerships: Tell us about your partnerships.

currently the company is 90% owned by Noura Saad and 10% for Oasis500 for investment

Women Powering Work
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Lherilyn Latiff's picture

this is a great idea of yours. i used to be in the academe although i don't have a degree in education.

Noura Saad's picture

Thank you Leherilyan for your support, many adults like you seek education for their self improvement not for certificate, certificate is a paper !your work is the real certificate and how good you are in it

Lherilyn Latiff's picture

very well said. we must differentiate education from learning.

Liked the idea, we need it here in the middle east, hope them the best to get the support and fund, women in the middle east need support , so I hope the best for this women, she must be strong enough to take this project on her shoulder :-)