Tadreesna
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Noura
Saad
http://@Noura_Saad6
Tadreesna
, AM
, AM, Amman
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2011
Tadreesna is looking forward to transform education in the Middle East with its platform. Traditional education which is mostly predominant in the Middle East does not focus on peer-to-peer learning. Tadreesna will allow students to interact with each other with the help of its features available on the website. This will help in the students and learners to undertake a peer-to-peer learning thereby making learning a joyful process with lots of fun. This will also enable students to enhance their skills based on market need and their interest rather than monotonous courses offered by institutions. The courses offered by the company will also enable many people (esp. women from the Middle East) to study from their home or at any plan and at any time. This will also help to educate the women population of the Middle East. The company will add more and more features to the website which will help maintain the social impact.
Threat:
Very low entry barrier which can attract additional competitors into the market:so we need to speed our existance in the market.
Misconceptions and myths related to the difficulty of teaching and learning online: we will hold multiple free courses and webinar to help traditional instructor to pass one step a head to online education,
Resistance to change to online learning by tutors in colleges and universitoes: we will target the administation of these institution to start solving our problem from there
Growing number of online training providers specific to verticals globally: we will distiguesh our place in the market with quality and transparent attitude to help people for free
The following point summarizes the implementation plan of Tadreesna:
• Tadreesna will hire a team (developers, marketer, designer and creative content writer) to work on the project. The team will help in creating the basic courses in the website for instructor helping them to go online and use effective authoring tool. The business understands that there is huge lack of knowledge about this sector among all traditional segments of educators in all sectors and so they not only need online platform to upload the content, but training on how to upload the quality content. Hence, Tadreesna will offer online tools, tutorials seminars free courses on how to use the platform and create their course, occasional webinar to help tutors create a quality course, design it and publish the same.
• Moving forward, Tadreesna will approach Institutions, to seek their interest and commitment to joining the platform. Later, Tadreesna would need to approach the private tutors - potentially via hiring a marketing/sales person
• Tadreesna will need to establish movable team among institutions to help them to create their courses. The team will include an instructional designer, a designer and a creative content writer. The company will charge a minimal fee towards the service offered to cover its cost. However, the company will not be using this as a revenue stream
• Tadreesna will collect feedback using surveys from students and users in general to seek their need and demand to offer a variety of course based on country. This course could be done from universities or well-known institutions or tutors, which will also help the business to follow market need and trend
• Tadreesna is looking to extend its services not only to educational institutions, but to other services segment to meet different users need and by establishing many courses. Tadreesna will not only serve companies to search for good students who pass the courses excellent but there will be courses designed to meet the need of companies to improve their employee training and skills. Tadreesna will find different companies need to find the preferred course to train their employee and find some professionals to create those courses
• Tadreesna will be looking to get an initial investment 35,000$ from potential investor in Saudi Arabia or/and Cartier Award or/and JEDCO (Jordan Enterprise Development Corporation) which will help us to launch the new e-learning platform and initial marketing campaign
The company will work on a lean start-up model with little resources and as and when needed for work, which will help them reduce the expenses of the company. Salaries paid to the employees of the company and Marketing Expenses which is used to generate leads take a maximum share of the operating expenses. Marketing Expenses being inevitable and is required to generate leads and which cannot be reduced, the company will focus on reducing the salaries by utilizing consultants and other freelancers which could help reduce the operational costs. The company will also utilize consultants only on a need basis which reduced the expenses. The company will also focus on starting the business with a moderate investment which will help reduce the cost, but would not hamper the growth of the company. This helps in maintaining the business financially stable without over shooting on the budget for the project.
The story start from home where i start my home based business that fit my need , pation and family circumstances as a mother of four, I didn't new at that time how to expand my business ? After reading a motivational article in one of my best female online forum in my region I woke up next day searching for something but never new what it could be .........after long journey of finding a true business i decide to open my own online tutoring company online, people lough doubt.....that was 2010 now when i see where that idea took me? it brought to me 4 international awards and 15,000$ seed fund and now I'm the one who really happy because i didn't hear what the community rule, you have to stand out and put your own rule too since we live there.
currently the company is 90% owned by Noura Saad and 10% for Oasis500 for investment
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Comments
this is a great idea of yours. i used to be in the academe although i don't have a degree in education.
Thank you Leherilyan for your support, many adults like you seek education for their self improvement not for certificate, certificate is a paper !your work is the real certificate and how good you are in it
very well said. we must differentiate education from learning.
Liked the idea, we need it here in the middle east, hope them the best to get the support and fund, women in the middle east need support , so I hope the best for this women, she must be strong enough to take this project on her shoulder :-)