What was the defining moment that led you to this innovation?
We have been in honey business for nearly a decade now and have our own processing plant which has capacity to processes 20 mt of honey per day. we thought it was time to develop beekeeping on the grass root level, and take it forward as a alternate source of income for small farmers and unemployed youths. why we felt need of developing beekeeping was irregular and insufficient supply of honey to our own processing unit, demand for honey worldwide is far more than the supplies, in India too, there are far less number of beekeepers than the requirement of honey. Moreover, we felt need to organize the sector which is as on date highly unorganized. However, initial success encouraged us to go forward and take up the initiative on much larger scale than initially planned. we now see beekeeping not only as alternate source of income but primary source of income. Encouragement from CII (Confederation of Indian Industries) by of providing us forward linkages in form of large corporate houses / multinational companies who have assured us to buy honey produced by our beneficiaries. This has given all new dimensions to the growth prospect of this project. Bee keepers are very enthusiastic now at the prospect that honey produced by them is likely to be marketed by FMCG Conglomerate in retail.
Tell us about the social innovator behind this idea.
This project was conceived to target individual beneficiaries, landless unemployed youths, very small farmers and unemployed youths of rural India. It was later realized that integrating individuals in a group was far effective way of making the project more viable for the beneficiaries. We helped people at the grass root level in Rural areas to form common interest groups irrespective of social and economic status of individual. the prime objective was to provide regular source of income to the beneficiaries. Generation of income for these beneficiaries has made the families self dependent now. Small farmers who had only source of income in form of Agricultural crop, now have alternate source too. Overall living standard had improved.
How did you first hear about Changemakers?