Organic travelling: meeting local farmers, bringing their culture and products on e-market

Organic travelling: meeting local farmers, bringing their culture and products on e-market

Estonia
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

E-market where organic products are sold.

About You
Location
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
Your idea
Country your work focuses on:

Local communities

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What stage is your project in?

Operating for less than a year

What is the average monthly household income in your target community, in US Dollars?

>$100

Innovation
Describe your idea in fewer than 50 words.

E-market where organic products are sold.

What makes your idea unique?

We are mixing Web 2.0 tools, open source software and social entrepreneurship to benefit local communities.

What is your area of work? (Please check as many as apply.)

What impact have you had?

We will raise awareness about local communities with projects like:
Estonia: between green-living and Skype - Organic products
Kalmykia: putting the only Buddhist State in Europe on the travellers' map
Vancouver 2010 with its First Nations: native North-Americans
We would like to expand to communities in Africa, Asia, Central/South-America, Oceania

Describe the primary problem(s) that your project is addressing.

Making possible for local communities to florish, by bringing their quality products - and the cultural heritage behind it - to niche customers.

Describe the steps that your organization is taking to make your project successful.

1) sell only what we believe in
2) buy local, not mass-produced products
3) buy from producers we meet in person
4) buy natural products and, when possible, organic ones
5) pay a fair price which makes a difference in the producers' lives and surrounding economy
6) do not just sell a product to our customers, but make it a cultural and social experience by showing the culture where such products are florishing
7) keep overheads to a minimum, to make products as affordable as possible to customers

On a practical level, we are using open-source to build the e-marketwe Then, weneed to achieve a critical mass who can then spread the idea with Web 2.0 and viral marketing. That is where winning this competion would make a difference, by bringing our solution to the attention of stakeholders' worldwide.

Impact
What will it take for your project to be successful over the next three years? Success in Year 1:

Finish to implement the e-market. Site launch with PR, social media, etc.

Success in Year 2:

Add more products by meeting trusted local communities which are growing organic products for beauty and wellness.

Success in Year 3:

Consolidate the cash-flow to ensure the project is substainable after the initial interest from media and customers is settling down.

Do you have a business plan or strategic plan? (yes/no)

Yes.

What are the three most important actions needed to grow your initiative or organization? STEP 1:

Finish the e-market platform.

What are the three most important actions needed to grow your initiative or organization? STEP 2:

Create awareness on the media and ignite interest in users with Web 2.0 tools

What are the three most important actions needed to grow your initiative or organization? STEP 3:

Add more suppliers and manage the cash-flow wisely

Describe the expected results of these actions.

Increased awareness about local cultures in mainly off-the-track travel destinations.
Economic development, direct and indirect.

What was the defining moment that led you to this innovation?

Understanding that, while travelling, we find precious "pearls" like organic herbs etc. which cannot be distributed by major supermarkets. This creates a need for local farmers to bring the fruit of their labour to buyers, and an opportunity to bring sellers and buyers together in our e-market.

Tell us about the social innovator behind this idea.

Italian-born, lived/studied/worked in England, USA, Malta and Estonia. Active in social entrepreneurship since 2007. Passionate about travelling, Web 2.0 and local development.

How did you first hear about Changemakers?

SocialEdge newsletter

Sustainability
What would prevent your project from being a success?

Not achieving the "critical mass" necessary to keep this niche initiative going for the long term, after initial attention has settled.

Financing source
If yes, provide organization name.

Yes

How long has this organization been operating? (i.e. less than a year; 1-5 years; more than 5 years)

2 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs? (yes/no)

No

Does your organization have any non-monetary partnerships with businesses? (yes/no)

No

The Story
Does your organization have any non-monetary partnerships with government? (yes/no)

No

Please tell us more about how these partnerships are critical to the success of your innovation.

This field has not been completed. (900 characters or less)

How many people will your project serve annually?

Communities, pooled together, will amount to more than 10.000.

What is your organization's business classification?

For-profit

What is the total number of employees and total number of volunteers at your organization?

2

Have you received funding from any of the following groups? (Please check as many as apply.)