Adim Adim

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Adim Adim

Turkey
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Turkey’s burgeoning civil society remains largely detached from the public, characterized by low levels of citizen’s support as members, volunteers or donors. By taking the familiar model of fundraising through endurance sports such as running, swimming and biking, and adapting it to local customs, Adım Adım is achieving much more than leveraging resources for NGOs: they are creating a movement of role model citizens and organizations who are convinced to create social change, step by step.

** Merged Data **

By taking the familiar model of fundraising through endurance sports such as running, swimming and biking, and adapting it to local customs, Adım Adım is achieving much more than leveraging resources for NGOs: they are creating a movement of role model citizens and organizations who are convinced to create social change, step by step.

About Project

Problem: What problem is this project trying to address?

Turkey’s civil society organizations (CSO) have grown significantly over the last decade both in terms of quality and quantity. However, volunteering and philanthropic contributions to NGOs remain rather low (the first at 4% and latter at 10%), presenting an obstacle to further growth and impact of civil society in meeting Turkey’s ambitious democratization and development goals. As a result, CSOs remain weak as organizations as they try to carry out their programs with insufficient resources. Engaging in sports is not widely popular in Turkey except certain types, and even those are practiced by a small percentage of the population. In general, sports is viewed as a luxury hobby for those with disposable income and extra leisure time. On the other hand, a new group of dynamic and young urban professionals has emerged, who are also health-conscious amateur athletes wishing to “do something” to contribute to positive social change in Turkey. With the lack of means and time to devise the right strategies, they often find themselves stuck with the old fashioned charitable donations, made in-kind and directly to those in need, ameliorating the symptoms rather than intervening at the root causes of social problems. ** Merged Data ** Turkey’s civil society organizations (CSO) have grown significantly over the last decade both in terms of quality and quantity. However, volunteering and philanthropic contributions to NGOs remain rather low (the first at 4% and latter at 14%), presenting an obstacle to further growth and impact of civil society in meeting Turkey’s ambitious democratization and development goals. As a result, CSOs remain weak as organizations as they try to carry out their programs with insufficient resources. On the other hand, a new group of dynamic and young urban professionals has emerged, who are also health-conscious amateur athletes wishing to “do something” to contribute to positive social change in Turkey. With the lack of means and time to devise the right strategies, they often find themselves stuck with the old fashioned charitable donations, which ameliorate symptoms rather than intervening at the root causes of social problems.

Solution: What is the proposed solution? Please be specific!

Seeing an opportunity in the disconnect between citizens and NGOs in Turkey, Itır and Renay joined forces to build a platform that would close this gap and empower both groups to make strategic and effective interventions in solving Turkey’s urgent problems. They decided to use a model that they were familiar with from abroad, yet remained totally unknown in the Turkish context. Taking the familiar model of fundraising through endurance sports such as running, swimming and biking, and adapting it to local customs, they managed to create a movement of role model citizens and NGOs convinced to create social change. In less than 6 years, what started with 6 runners has become a 3700 member platform, attracting 34.000 individual donors to make an average of 80 USD donations, raising over 850.000-900.000 USD that gets distributed to 8 NGOs per year. The scale Adım Adım has reached becomes even more meaningful when compared to other local initiatives: the amount of funds they raise and grant to NGOs annually equals those of the country’s leading industrialists’ foundations, while their number of volunteers and donors exceed 99% of all NGOs in Turkey. Adım Adım’s key to success has been creativity to see the potential, determination to achieve the highest standards possible in professionalism and transparency and ability to coach, motivate and mobilize both individual fundraisers and NGOs to make a difference. Adım Adım also managed to be an all-inclusive platform despite Turkey’s increasingly polarized political and civil society scene. **Merged Data ** Seeing an opportunity in this disconnect between citizens and NGOs, Itır and Renay joined forces to build a platform that would close this gap and empower both groups to make strategic and effective interventions in solving Turkey’s urgent problems. They decided to use a model that they were familiar with from abroad, yet remained totally unknown in the Turkish context. Taking the familiar model of fundraising through endurance sports such as running, swimming and biking, and adapting it to local customs, they managed to create a movement of role model citizens and NGOs convinced to create social change. In less than 4 years, what started with 5-6 runners has become a 3500 member platform, attracting 34.000 individual donors to make an average of 150 TL (65 USD) donations, raising over 1 million TL (444.000 USD) that gets distributed to 7-8 NGOs per year. The scale Adım Adım has reached becomes even more meaningful when compared to other local initiatives: the amount of funds they raise and grant to NGOs annually equals those of the country’s leading industrialists’ foundations, while their number of volunteers and donors exceed 99% of all NGOs in Turkey.