ARCANDINA

This Entry has been submitted.

ARCANDINA

Ecuador
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

María Elena Ordóñez teaches environmentalism to children across Ecuador through a television program, teaching materials, student clubs, and commercial products that saturate Ecuador with a new and much-needed regard for environmental protection.

About Project

Solution: What is the proposed solution? Please be specific!

María Elena's organization is one of few in Ecuador devoted entirely to environmental education for children and is the only one using television and radio. She has produced a successful educational television show that captures young people's attention and imagination and turns them into proactive environmentalists. The program and its characters are informed by a network of teachers and schools trained to use educational materials. Educators incorporate environmentalism into their curricula while María Elena markets environmental club membership and projects to students around the region.