Individual Chile

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Individual Chile

Chile
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Hernán Dinamarca is promoting widespread understanding of Chile's poor and disadvantaged through community-access cable television programming. On the way to revolutionizing the field of alternative communications, he is initiating a social movement to ensure that alternative community television is accessible to all viewers.

About Project

Solution: What is the proposed solution? Please be specific!

Hernán believes that community-controlled, produced, and edited television programs can profoundly improve the patterns of popular communication in Chile and beyond. Community television that, for the first time, places all aspects of production squarely in the hands of local community groups will result in programs depicting the actual conditions and opinions of the poor majority. It will enable local groups, including youth, women, and environmentalists, to share their ideas, experiences, and insights with others in the community. And it will thus expand the points of view and subject matter encountered by a large and geographically-dispersed viewership. Hernán is persuaded that cable television offers the access to mass media technologies that will enable local citizen groups to disseminate their messages to a new and wider audience and to develop correspondingly stronger and broader support bases. He is also confident that that, in turn, cable television will help nurture and strengthen civil society. Local content control will be assured by a democratically-selected, community-based editorial board, which will be responsible for approving and, subsequently, evaluating the community's programs. At every stage in the development of those programs, from content decisions to financial planning, local women, teenagers and other traditionally ignored groups will actively participate in the decision-making processes. Recognizing the importance of high-quality programming, Hernán will rely initially on professional technicians to train and supervise local camera operators, correspondents, and producers. But he is offering free professional training to local video makers to ease the transition from amateur video maker to master camera operator. Thus, even if the community cable station should fail, groups traditionally excluded from the television industry's formal job markets will have gained marketable professional skills.