As a marketing specialist, Dennis Karpes has witnessed firsthand the power of branding in influencing the behavior and social patterns for large groups in society, especially youth. Dennis has built one of the world's most powerful global brands, "Dance4Life", and is harnessing the energy and entrepreneurship of hundreds of thousands of young people around the world, inspiring them to take action in the fight against HIV/AIDS and, more broadly, for social change. First attracted and enthused by the marketing and large events, young people join the movement through support from their school, local Dance4Life branches, partner organizations and franchisees. So far, over 300,000 teenagers across 20 countries have been through the transformative Dance4life experience, including launching their own actions against HIV/AIDS. Dance4Life plans to reach 1 million youth in 35 countries by 2014, and broaden the movement to target the other UN Millennium Development Goals.