Naga Foundation

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Naga Foundation

Netherlands
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

As a marketing specialist, Dennis Karpes has witnessed firsthand the power of branding in influencing the behavior and social patterns for large groups in society, especially youth. Dennis has built one of the world's most powerful global brands, "Dance4Life", and is harnessing the energy and entrepreneurship of hundreds of thousands of young people around the world, inspiring them to take action in the fight against HIV/AIDS and, more broadly, for social change. First attracted and enthused by the marketing and large events, young people join the movement through support from their school, local Dance4Life branches, partner organizations and franchisees. So far, over 300,000 teenagers across 20 countries have been through the transformative Dance4life experience, including launching their own actions against HIV/AIDS. Dance4Life plans to reach 1 million youth in 35 countries by 2014, and broaden the movement to target the other UN Millennium Development Goals.

About Project

Solution: What is the proposed solution? Please be specific!

Dennis Karpes has built one of the world's most powerful global brands: with Dance4Life he is harnessing the energy and entrepreneurship of hundreds of thousands of young people around the world and inspiring them to take action in the fight against HIV/Aids, and more broadly for social change. Soon, the movement of young changemakers he has fostered will inflate from today's 300,000 to 1 million members under the age of 20 who have undergone the transformative experience of launching their own social projects, who identify and are recognized as "agents of change". The Dance4Life movement has a profound local impact and is visible globally at the forefront of large public, celebratory events. This critical mass has already dramatically shifted the image and experience of youth in some 20 countries and will in the years to come deeply redefine youth years in most regions of the world. Dennis is indeed preparing for a future where more and more citizens are willing and prepared to play an active role in the resolution of societal problems.