The Rural Development Fund

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The Rural Development Fund

Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Ashundep Ettanki is building the base of remote rural economies in Africa by showing villagers how to pool their resources, learn ways around burdensome government regulations and utilize mass communications to coordinate their activities.

About Project

Solution: What is the proposed solution? Please be specific!

Sixty-nine percent of Africans live in rural areas, of which perhaps as many as half live in areas best described as remote and isolated. To reinvigorate the economies of remote areas in Africa, Ashundep Ettanki is developing a model for promoting cooperative savings and production activities for farmers that incorporates credit formation, community re-investment and radio communications. Now piloting the model in his home region of Mamfe, Cameroon, Ashundep hopes, over the longer term, to see his approach to the development of remote rural areas applied throughout sub-Saharan Africa.Ashundep hopes to reverse the feelings of isolation and, therefore, powerlessness that characterize the more remote rural parts of Africa that have experienced deteriorating economic conditions. His approach involves stimulating savings and credit formation for investment by simplifying burdensome government regulations and the regular use of radio communication to spread the word about successful ventures. Since almost everyone listens to radio, Ashundep deploys it to create a "virtual economic community" among remote rural dwellers. Ashundep believes that with this regular broadcasting of their collective endeavor, the pervading attitudes of hopelessness and fatalism will give way to a new self-image of action and achievement.