Slow Food

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Slow Food

Italy
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The global food supply chain is broken. Low-cost food is subsidized through a process of externalizing costs that serves only the largest multinational organizations and creates negative environmental and social impacts. Small producers around the world are seeing their way of living jeopardized. Consumers find it harder and harder to know about the source and nutrition of the foods they buy. Carlo created the Slow Food movement to reawaken consumers to both the source of their food and to food's gastronomic value. Slow Food benefits all in the supply chain: producers are accessing broader and deeper markets and consequently building sustainable businesses while preserving and restoring many threatened forms of traditional artisanal food production. Consumers are reconnecting with the source of food and the food communities around them in a way that is healthier and better for the environment.

About Project

Solution: What is the proposed solution? Please be specific!

Carlo Petrini realized that the seemingly low-cost of processed "fast" food has high social, economic, and environmental costs to both producers and consumers. His goal was to counteract the indiscriminate spread of mass-produced, processed, and engineered food that has lead to the disappearance of local food traditions. In 1986, in Italy, Carlo founded Slow Food, an "eco-gastronomic" organization that grew into an international movement that promotes good, clean, and fair food. "Slow Food" tastes good and is produced in a way that does not harm the environment, animal welfare, or our health, and fairly compensates food producers. At the core of the Slow Food movement is Carlo's belief that each consumer's food choices have global consequences. He promotes the concept that consumers are actually "co-producers" of their food, in that though their food choices, they bear some responsibility for how their food is produced. Slow Food trains consumers' senses to rediscover the joys of eating fresh local foods and explains how food production affects people's lives and the environment. Carlo wants consumers to counter the mass production of environmentally damaging, unhealthy, poor-quality food, and, ultimately, to transform how food is produced. The Slow Food movement has three complimentary pillars: to educate consumers, safeguard local cuisines and traditional products, and connect people across food communities. His educational programs have reached children and adults in sixty countries. Carlo founded the Slow Food Foundation for Biodiversity to support projects that safeguard gastronomic resources, preserve agricultural biodiversity, and promote gastronomic traditions. He also founded Terra Madre, a global network that connects farmers, breeders, fishermen, cooks, and agricultural experts to exchange knowledge and solve problems.