Souk El Tayeb

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Souk El Tayeb

Lebanon
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

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Kamal Mouzawak's idea is to strengthen the bonds that unite a society instead of trying to resolve the conflicts that arise because of cultural and religious differences.

About Project

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Souk el-Tayeb in Arabic means the “market of good,” and for founder Kamal Mouzawak, even more than affordable organic produce, or locally grown poultry, “good” is at the heart of his initiative. In the midst of divisive political tensions still prevalent after the Lebanese Civil War (1975-1990) and continuing conflict between Lebanon and Israel, Kamal began Souk el-Tayeb. Souk el-Tayeb is the first inexpensive organic food market in Beirut, but more importantly, it serves as a platform for the people of Lebanon to forge a unified Lebanese heritage and identity based on their shared cuisine. A place where regardless of the religion or ethnic heritage – Druze, Shiite, Sunni, Maronite, Greek Orthodox, Jew – the diverse peoples of Lebanon are united around a food experience. As Kamal explains, “we do not believe in selling a product by itself, but selling the producer, and putting a human soul for the product.” Because of Kamal’s success in creating communities around organic, locally grown food, he has become the father of a movement in Lebanon that supports local farmers, educates urban communities, and gathers together a country ravaged by decades of war and conflict around the dinner table. Lebanon’s tumultuous history of diversity and conflict has resulted in low agricultural production, massive internal migration, inadequate agriculture policies, and ethnic divisions. For each of these problems, Kamal’s approach is part of a solution. Branching from Souk el-Tayeb, Kamal has begun a farmer visit and exchange program, a cultural tourism program, a producer restaurant, educational programming for youth, and inclusive national festivals to promote reconciliation in Lebanon. While Souk el-Tayeb is based in Beirut, due to Lebanon’s compact size, farmers from the Niha Mountains to costal Saida can join together at weekly farmer’s markets. Additional programs branching from the market, such as the farmer’s exchange program, also connect farmers from across Lebanon in their own homes, and transnationally with investor networks in London, Galway, Amsterdam, New York, and Latakia. Based on the marked success of Soul el-Tayeb in Beirut, and the impact of its related initiatives in other parts of Lebanon, Kamal is working to introduce producer’s restaurants in Dubai and farmers’ platforms in Saudi Arabia. Using cuisine traditions and customs as a unifying social and cultural catalyst while also empowering and generating income to small-scale farmers and local communities’ - through food, Kamal is scaling peace in the Middle East.