Vivuus

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Vivuus

Ghana
Project Stage:
Scaling
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Richard is solving the first mile transportation problem for small holder farmers linking them with markets and helping them over-come the challenges of dealing with wholesale traders

About Project

Problem: What problem is this project trying to address?

Ghana has a population of about 24million and like most developing countries in Africa, agriculture is the mainstay of the economy and about 70% of the population is rural. Almost 1/3 of the country lives below the poverty line (CIA World Fact Book) and they spend up to 60 percent of their income on food, sharp increases in the price of food have made it difficult for low income families to access healthy affordable food. Despite the contribution of agriculture to the national economy, the incidence of poverty is reported to be highest amongst food crop farmers, majority of farmers operate barely subsistence farms or with very low incomes from their holdings. One major factor that has contributed to the poor state of affairs and had ensured that the agri-business sector has not been able to realize its full potential is the issue of poor market accessibility, there is the issue of poor rural transport infrastructure and a high cost of transport service. Current mobility solutions are not an ideal match to the micro quantity state of crops held by small holder farmers. Prices per ton km from farm gate to primary markets are three to five times larger than those from secondary to wholesale markets located in the countries’ capital. As a result about 45% of average transport occurs during the first 28% of the transport distance. This is called the first mile challenge for small holder farmers. The first mile of food produce is often the biggest hurdle in helping small-scale producers in isolated communities gain market or a labour-ending activity for those in non-isolated communities. Farmers wait for wholesale traders who bring trucks to collect produce or farmers move to the closest village market days with their produce. Trucks are very expensive to rent, so out of reach for most farmers and because they are detained by traders, this gives them a competitive hand to offer low prices. Individual small holder farmers who prefer to go to the nearest village market day use human and animal based intermediate means of transport(head portage ,handcarts animal-drawn carts, bicycles bicycle trailers) which are extenuating and meet limited adoption. This means a woman farming maize has to head carry a 50kg bag once or twice from her kitchen store to the weekly village market days and bring back any unsold produce home. The same lack of cargo mobility applies when she needs to transport her initially harvested bulk maize at home in the first place, during primary processing activities, when collecting firewood, water, buying farm inputs.

Solution: What is the proposed solution? Please be specific!

Richard is bringing about food security for every individual, changing the value placed on staple farm produce .He is solving the mobility problem in an affordable way for small holder farmers, training them on preservation so that there are no wastage and they can now earn more income on their farm produce. He has turned farmers to a unit where they can interface with each other.