Tell us about your partnerships
iSchoolTravel (IST) is a partnership between the Hub for Active School Travel (HASTe), a BC Government partially funded society that is management by Passion for Action and Passion for Action. HASTe has a mandate for the promotion of Active School travel throughout BC and will be using the IST tool in their School Travel Planning consulting efforts with various BC municipalities. HASTe is also the BC partner for the Canadian wide Active and Safe Travel Routes to School initiative.
Passion for Action and HASTe are splitting revenues from IST to further development and HASTE core activities.
Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?
Currently IST is targeting students, schools, active travel related NGO's and municipalities across North America. The primary market is BC, followed by the rest of Canada, then USA.
The IST tool is designed to be usable by students and teachers around the world. The iPad app is available globally and the configuration and reporting tools can be subscribed to by anyone. Ideally, variants that use location specific vocabularies and other languages will be developed if there is interest outside of North America.
An Employee Commute version is under consideration for the corporate market.
What type of operating environment and internal organizational factors make your innovation successful?
Passion for Action (P4A) has the experience to succeed as it has been developing similar tools for the past 10 years and has a large network of NGO and Government clients. P4A is a social enterprise with a very low cost overhead. P4A operates virtually with no office overhead. Apart from the two principals, development staff is on a as required contract basis.
P4A's partner in the IST program, HASTe is similarly structured as a low cost non-profit society organization.
Personnel from both organizations passionately believe in the goals encouraging active travel and environmental sustainability.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
The initial development of IST was funded through a portion of HASTe's grant from the BC Ministry of Environment and P4A's internal cash resources. We hope to achieve enough revenue to cover the cost of marketing and support, plus funds for ongoing HASTE activities.
Additional funds are required to expand the reach of IST (iPhone and Android App, French language, and the Commuting version)