Coaches BC Performance Analysis Toolbox

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Coaches BC Performance Analysis Toolbox

CanadaRichmond, Canada
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Coaches BC solution is to provide coaches access to the highest quality of education and development through performance analysis software.

About Project

Problem: What problem is this project trying to address?

In the past 5 years more than 35,000 coaches have been trained in BC. As the primary coach advocate for all BC coaches our target audience is large and vastly spread out throughout the province. It is our goal to ensure that every coach in BC is not only trained but has access to the tools necessary to develop and nurture coach education. There are a large majority of coaches who are volunteers or who live in outlying areas and they do not have access to sport technology software or the education required to use it. It is these coaches we wish to specifically target and promote the opportunity to. The Performance Analysis Toolbox gives coaches the ability to access software specifically designed to advance sport. The stronger our coaches, the stronger our athletes and youth.

Solution: What is the proposed solution? Please be specific!

The first step in a two step process, is to assemble Performance Analysis Toolboxes to be placed in various sport hubs such as PacificSport Centres, throughout the province. These toolboxes will contain a Laptop loaded with Dartfish or SportsTec software. Both Dartfish and SportsTec products provide different benefits for different sports and coaching situations. The toolboxes will also include a camera kit which are already in place at sport hubs throughout the province, loaded with a HD video camera, tripod, and bluetooth microphone set. Performance Analysis Toolboxes will be available for any Coaches BC member to loan on a 2 week basis, enabling coaches to capture and perform video analysis. The second step is to provide online tutorials and training for coaches, on how to operate the video equipment and software. Tutorials for equipment and brief software tasks will be posted on the Coaches BC website, and more extensive online training will be run on Fuzemeeting webinars.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Coaches BC Performance Analysis Toolkit fills a major education void in our coach/athlete education system and that is visual learning. Many coaches and athletes are visual learners and subscribe to the use of visualization techniques. For example, if a golf coach were to use the Dartfish Software (in the toolbox) to study their athletes follow through, they not only would be able to use software tools such as frame by frame or angle measurements for their own education, but they could also use the video footage to provide visual examples to the athlete. The software selected works both in real time; can use during practice for instant learning or they can use the software post practice to identify key issues or for sport program plans. The most direct difference our solution makes is that it advances the level of coach education in our province, making it the only province in Canada to offer coaches access to performance analysis technology and software. Coaches who do not have the access or the budget to invest in performance analysis technology lose out on a key aspect of well-rounded sport knowledge. Canadian Sport for Life (CS4L) model demonstrates the key impact Coaches, Parents, Educators, Health and Recreation Practitioners play in creating a healthy, physically literate child/athlete. As an organization representing the coaches of BC it is our intention to ensure our coaches have access to the most current information and an understanding of how to use that information to better themselves as coaches and in turn better their athletes as individuals.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Within BC there are several organizations that target coach education such as, CSC Pacific, PacificSport Centres, and Provincial Sport Organizations however we are currently the only organization that targets and provides resources to coaches of all levels. We currently have a working partnership with all PacificSport centres in the province. Each PacificSport centre does currently provide a service performance analysis however Coaches BC's proposed Performance Analysis Toolbox is designed to target and support coaches of all levels as well as enable coaches to build on their skill-set and knowledge base. It is our intention to work with PacificSport centres in building a performance analysis tool and program that can benefit all BC coaches.

Founding Story

Coaches BC staff members host a team meeting once a week, and for several months whenever it came time to brainstorm new and exciting coach resources we always came back to exciting new gadgets or software on the market. A few members of the Coaches BC staff have been involved in using performance analysis software like Dartfish and Sportstec products in the respective sports we work with. We initially envisioned a performance analysis lab for coaches to come into various sport hubs to work with the performance analysis software and receive on site technology support, however as we considered the scope of the project it became clear that many more coaches could benefit from a performance analysis tool that was accessible to all. Thus, the creation of toolboxes and the concept of launching tutorials, online courses and live technology support via the Coaches BC Fuzemeeting platform.
About You
Coaches Association of British Columbia
About You
First Name


Last Name


About Your Organization
Organization Name

Coaches Association of British Columbia

Organization Country

, BC, Richmond

Country where this solution is creating social impact

, BC

Region in BC where your solution creates social impact

Vancouver, Coast and Mountains, Vancouver Island, Thompson Okanagan, Northern British Columbia, Cariboo Chilcotin Coast, Kootenay Rockies, Columbia Basin.

How long has your organization been operating?

More than 5 years

How long have you been in operation?

Operating for more than 5 years

Which of the following best describes the barrier(s) your solution addresses? Choose up to two

Access, Cost.

Social Impact
Please describe the goal of your initiative; outline what you are trying to achieve

Our goal is to expose BC coaches to valuable pieces of technology, that will not only increase their understanding of the sport they coach and the athletes they work with but will allow them to explore a pathway in education that is often inaccessible due to budget limitations.

What has been the impact of your solution to date?

The Coaches BC Performance Analysis Toolbox is still in the ideas stage however with our current partnerships with CSC Pacific, PacificSport Centers and all 67 Provincial Sport Organizations (PSO's) already in place; the impact of our solution has the potential to reach 35,000 coaches province wide. Other examples of technology Coaches BC currently uses are the Fuzemeeting media platform and Video Evaluation Tool kit. Fuzemeeting is utilized for projects such as the Evaluation Tool, and Coaches Week Webinar Series as well as for Provincial and Territories NCCP Representative meetings, Chat Live sessions and daily use for conference calls. The Fuzemeeting tool allows for Coaches BC to connect live with coaches and learning facilitators from all 67 PSO's.
The Coach Evaluation Tool kit currently has 6 PSO's participating in the program. This project operates similar to the propproposed Performance Analysis Toolbox, actively partnering with PacificSport Centres, PSO's and Fuzemeeting.

What is your projected impact over the next five years?

In the next 5 years the Toolbox will have exposed thousands of BC coaches to video and software technology. It will have expanded coaches knowledge of how technology can have a positive impact on coach and athlete education, development and lifestyle. In the process of raising coach technology awareness the toolbox will have also inspired many young athletes who have grown up embracing technology to transition into the role of coach. The project will have also played a role in encouraging and inspiring further coach education and as a result will enable us to move forward to the goal set by the BC Ministry of Sport to have all BC Coaches certified by 2015.

What barriers might hinder the success of your project? How do you plan to overcome them?

The 2 main barriers to the Performance Analysis Toolbox are cost and accessibility. Although the equipment is expensive the overall operations cost to continue the program is low. Initially we plan to launch the program as a free program requiring only a refundable deposit from coaches or sports who utilize the toolbox. A users fee will be explored if operating costs increase.
Accessibility has also been identified as a barrier due to the size of the province and the limitation of how many toolboxes we can fund. To combat physical accessibility issues toolboxes will be placed at PacificSport hubs throughout the province for coaches to pick up or receive via shipment. For knowledge based accessibility issues technology support, tutorials and courses will be run online on a regular basis.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

To see an increased interest in coach education

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Promote the performance analysis toolbox to Provincial Sport Orgranizations for coach buy in

Task 2

Record coach course registration and completion statistics

Task 3

Integrate performance analysis toobox tools into other related professional development courses

Now think bigger! Identify your 12-month impact milestone

Expand program accessibilty

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Target and promote to minority groups; Women in Coaching and Aboriginal Sport, Recreation, and Physical Activity Partners Concil

Task 2

Work with software manufactures to provide not for profit or bulk rates on product

Task 3

Source out sponsorship or funding resources to expand on the number of kits throughout the province

Tell us about your partnerships

We currently have active working relationships with the following organizations; the BC Sport Agency, 8 Regional PacificSport Centres, CSC Pacific, all 67 Provincial Sport Organizations, the British Columbia Aboriginal Sport, Recreation and Physical Activity Partners Council, Promotions Plus Girls and Women in Sport, BC Athlete Voice, BC Games Society, SportAbility, SportMED BC, BC Universities and Colleges and the Coaches Association of Canada.

Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?

Coaches BC currently supports Women in Coaching and Aboriginal Coaching programs that work to send apprentice coaches to BC, Western Canada and Canada Summer/Winter Games. Through this program we work to provide out apprentice and mentor coaches with the tools and education that will work to advance them in their coaching career. It is our intention to one day give these coaches the opportunity to train with performance analysis software and products.

What type of operating environment and internal organizational factors make your innovation successful?

Coaches BC acts at the Provincial representative for the National Coach Certification Program (NCCP); requiring staff and coaches BC representatives to uphold the standard of delivery set by the Coaches Association of Canada and the NCCP. We work closely with Provincial Sport Representatives and coaches from all 67 sports operating in the province which gives us a strong understanding of the diverse needs BC coaches present. Furthermore, we represent all BC coaches, from community sport introduction all the way through to international and olympic levels. As the leaders in BC Sport we embrace our diverse membership and understand they require a vast amount of coach tools and knowledge sources we are continually working towards to most innovative ideas.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list