Tell us about your partnerships
Peers and competitors will be fellow members of the Tofino-Long Beach Chamber of Commerce. The Tofino business community is onside with FOCS goals to protect ecosystems for future generations. Most businesses will be pleased to instruct their guides and employees to send people to FOCS—it provides a better visitor experience for their customers, saves their employees' time, and helps build support for campaigns which are in the interest of business owners in Tofino.
Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?
We will need to attract people in Tofino, but we can begin doing that before they arrive through advertising in Tofino Time, which gets wide distribution. We could also look at adding an online component to the store.
What type of operating environment and internal organizational factors make your innovation successful?
Next year is the 20-year anniversary of the Clayoquot Summer 1993 mass protests. It is a perfect time to launch a retail space which celebrates our past successes and helps us campaign in the present day as well. Friends of Clayoquot Sound have been re-invigorated due to the threat of an open pit copper mine, so the community is keen to assist in any way they can. Attendance at events is up, newsletter distribution has tripled in the past 2 years. Monthly donations are way up, as are overall revenues. We are on a roll, and we have our work cut out for us!
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list