Mobile Solar Cell Charger

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Mobile Solar Cell Charger

Rwandaatlanta, United States
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

MSCC secret is it's mobile capabilities that allow the owner/franchisee to go where the customer is while charging the battery.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

we could solve energy issues, unemployment and lack of access to internet all into one.
About Project

Problem: What problem is this project trying to address?

Only 4-6% of the population has access to electricity, but about 60% have access to a cell phone. The need for a device that can help people charge their cell phone is there. Our goal is to offer renewable energy solutions at a micro and macro level. However, we discover that selling the unit wasn't going to be practical because of the cost, so we developed a franchise system that will allow low income people to lease our unit; therefore, increase their monthly revenue.

Solution: What is the proposed solution? Please be specific!

Thousands of people in Rwanda go to work in market place or any other places with no or minimum access to outlets for them to charge their cell phones when their batteries goes low. For 30 cent they can charge their phone for 30 minutes while working, eating or doing any activities.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Free Standing Mobile Phone have been around for a few years now; however what we notice is that the customer has to be in proximities of a device to be able to utilize there service. Why not change that and create a moving devise that can actually go where the customer is therefore creating convenience, increasing customer traffic which in turn will increase revenue. Each Unit will be franchise to potential franchisee: franchisees will be low income, motivated with entrepreneurial spirits. MSCC will accomplish a social impact and energy demand at a micro level. First will be uplifting communities by offering potential revenues stream to low income people and also offer energy solution for their cell phones in some areas that has no or low access to electricity.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Social Impact: ARED creates a positive social impact to both franchisees and customers. The franchise model goes beyond creating jobs (which East Africa desperately needs)—it creates entrepreneurs. Franchisees operate their own small enterprise, and through this learn the ins and outs, ups and downs of business. Why just employ when you can empower? We currently have 26 Solar kiosks on the ground, 30% are women and they averaging $150/month net. Customers receive an affordable path to reliable energy, enabling them to connect with friends, family, and business contacts out of the range of travel. Mobile technology also allows for the payment of bills and taxes in Rwanda, saving customers a trip to the capital. Environmental impact: ARED uses renewable technology to produce electricity to charge, also the battery system is a lithium phosphate battery which is a recycle battery.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Franchise model is a new model in East Africa. However, in January 2014 we started operating in Burundi. Our goal is to have about 400 MSK Each countries (Burundi and Rwanda) and offer a license fee deal to partners that would like to expand this model to other countries so we can expand much faster and adapt to different market challenges. We starting our expansion plan in 2015 which wil be Nigeria, Ghana and South Sudan. Our vision is to see 50000 smart solar kiosk on the ground in Africa alone.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Sustainability will be achieve when we developed 100 franchisee. ARED’s MSK is the model of scalability: it’s easy to operate, built for urban or rugged rural terrain, and virtually cost-free to operate as a franchisee. A single, simple design means that production, assembly, and shipping are streamlined and expedited. ARED has coordinated production and shipping partnerships to conduct bulk orders and assemble the units in country, reducing ship

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The first challenge will be to see if people are willing to pay for that service, and what true impact it will have on communities. Our competition are companies that are selling portable individual charging device that allow people to charge their cell phones. However, those device because of their size can not be carried around. Our niche is the people while on the move and the people in rural areas that have a need for a quick charge or have no access to electricity.

Founding Story

In 2009, I was traveling in Burundi. One day, I was walking on the street of Bujumbura while talking on the phone when i realize my phone was running low on battery. Unfortunately, I did not have my charger with me and because it was the new blackberry at the time, I could not find someone that had a similar charger. Going back to get my charger was not an option, so I start thinking that they should be a better way to solve that issue for people like me that spend so much time outside, and do not want to have to carry their charger with them at all time. So, I started of thinking of a device that could solve that problem and allow people to charge there phone at any given time without having to carry their charger. So, QUIK Charge was born.


Danny Rumuri designed and built the ARED MSK prototype and will continue to be the lead designer and engineer, improving and upgrading the MSK through the testing phases. With 10 years of experience in the education and non-profit fields, Nellie Vigneron provides long term strategic consulting for ARED and sources public and private investment for the company.
About You
The African Renewable Energy Distributor
About You
First Name


Last Name


About Your Organization
Organization Name

The African Renewable Energy Distributor

Organization Country

, GA, atlanta, Fulton County

Country where this solution is creating social impact

, KR

Region in BC where your solution creates social impact

How long has your organization been operating?

Less than a year

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How long have you been in operation?

Still in idea phase, but looking to launch soon

Which of the following best describes the barrier(s) your solution addresses? Choose up to two


Social Impact
Please describe the goal of your initiative; outline what you are trying to achieve

If someone need to cash, where do they go: The bank. What is the bank is close they go to an ATM, but where do we go if we running out of battery life on our cell phone. Cell phones has become a way of life, and with over a billion people on the African continent, with over half carrying cell phones I believe I am not the only one with that problem. Our goal is to offer a quit stop alternative for people on the go that need a quick charge, and also for people in rural areas that do not have adequate access to electricity. I goal is to see our unit in every major city or village in Africa.

What has been the impact of your solution to date?

The prototype still under construction, therefore we haven't been able to have an impact yet.

What is your projected impact over the next five years?

We have developed a unique product that will allow us to offer a major alternative to people needing a charging solutions. The business model we put in place will allow us to put in place between 5000 to 10000 units within 5 years and have a presence in East and west Africa. Since we have chose a franchise system, I believe our social impact in the community will also allow thousand of people to reach an above leaving standard.

What barriers might hinder the success of your project? How do you plan to overcome them?

Our biggest challenge I believe will be to set up a efficient distribution and maintenance system that will allow to reach our franchisee needs as fast as possible without them having to be out of business for a long period of time.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

product/price testing, marketing plan, set up distribution system, scale it in rural areas, develop our second revenue stream

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

buiding a team of sales rep

Task 2

designing a training program for franchisee

Task 3

buiding relationship with cell phone companies.

Now think bigger! Identify your 12-month impact milestone
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

put in place a software system to keep track of franchisee sign up/maintenance etc

Task 2

develop our outdoor advertsement space on the unit

Task 3

find ways to cut cost of the unit itself

Tell us about your partnerships

We have not develop any partnership at this time.

Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?

Our biggest market is the rural areas where access to electricity is almost none. Most people have to walk miles to a charging station to charge there phone. But we will be also targeting schools, bars, night clubs, hospitals and outdoor events in major cities.

What type of operating environment and internal organizational factors make your innovation successful?


Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list



Henri Nyakarundi's picture

There is no such device in the world that combine charging
capabilities and mobility. Do you think it's a sustainable idea.