Social Cops- The Coming of the New World Order

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Social Cops- The Coming of the New World Order

IndiaNew Delhi, India
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Social Cops is a technological platform that allows users to voice their complaints regarding public administration & connects them to relevant authorities.

About Project

Problem: What problem is this project trying to address?

Lack of Transparency, Lack of Accountability and Corruption are some of the biggest issues plaguing the growth of many developing economies. Small Issues such as uncleared garbage bins, potholes and water leakages become insurmountable. Even the common citizen who wants to take action cannot do so as his hands are tied- he does not know whom to contact and how to go about the same. We would like to create a solution that brings the much needed accountability into the system, allowing citizens to not just watch the problems in their communities as 'mute spectators' but actually kickstart the change process.

Solution: What is the proposed solution? Please be specific!

Social Cops is a cloud based smartphone and web application that will allow young urban Indian population to immediately report simple problems in their locality like garbage dumps, pot holes simply by uploading photographs and sharing their location. NGO's & public administration in the vicinity of the report will be notified. The complaints & follow-up process will be monitored ,tracked and reviewed on the open platform thus bringing the much needed accountability into the system. Social Cops will be integrated with Social Media - making a 'personal' problem a 'community' problem. The neighbourhood water leak will no longer be just your problem as the entire city will be conspiring to solve your problem.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Social Cops makes the solution to Social issues really simple. Imagine you walk out of your house and see an uncleared garbage dump. Previously, while the sight may have distressed you - a common citizen would just walk by- as the process of getting the issue solved is highly cumbersome & unrewarding. But with Social Cops', all you need to do is click a picture of the problem with your smartphone. Your problem statement & photo of the problem along with the location will automatically be posted to the platform. It will then be forwarded to the relevant authorities and you will be assigned a complaint number. In the case of uncleared garbage, it will be the municipal corporation's responsibility to update you on the status of your complaint. Your complaint will be monitored, tracked and reviewed thus bringing the much needed accountability into the system. Social cops will also be publishing monthly social analytics to bring transparency- which localities authorities are slowest to respond, where are the maximum reported problems from, etc.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently, Social Cops is working to solve a problem that is larger than itself- and we consider anyone trying to solve the same problem allies rather than competitors. But due to the innovative nature of Social Cops- the technological platform provided to address problems- we currently do not have any direct competitors.

Founding Story

As citizens of the nation, we have always complained. We've always blamed everything that isn't right on the 'System'- corruption is the government's problem, unclean roads is the municipalities problem, a girl being molested in the train is the police's problem. As citizens of the nation, we were tired of being 'mute spectators' and wanted to create a channel for ourselves to initiate change. While on one hand, we realised that using technology it would be easy to create a channel for citizens to voice their concerns- we did not understand how mere citizen journalism could be used to create change. The 'Aha' moment came when we realised that the Municipal Corporation of Delhi had recently created a Facebook page inviting citizens to upload pictures regarding garbage problems and were promptly actioning on the same. Suddenly, the Social Cops model seemed viable: Connecting citizens- giving them a reason to report problems using the social gaming feature to the administration.
About You
Social Cops
About You
First Name


Last Name


About Your Organization
Organization Name

Social Cops

Organization Country

, DL, New Delhi

Country where this solution is creating social impact

, DL

Region in BC where your solution creates social impact

How long has your organization been operating?

Less than a year

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How long have you been in operation?

Still in idea phase, but looking to launch soon

Which of the following best describes the barrier(s) your solution addresses? Choose up to two

Access, Cost.

Social Impact
Please describe the goal of your initiative; outline what you are trying to achieve

The underlying goal behind Social Cops is to give citizens a voice to create change. We would like to ensure that the common citizen's voice is not only heard, but is also actioned upon. We believe that common problems such as garbage, unclean roads & water leakages must be actioned upon immediately & the citizen voice will help the public administration quickly identify and rectify the problem. We will be satisfied if we are successful in bringing accountability & transparency to the public administration system of India.

What has been the impact of your solution to date?

While Social Cops has not officially launched, we have built the prototype in the Windows Phone platform which went on to become the runners up in the Microsoft Imagine Cup Singapore 2012. We have also begun actively campaigning for the cause, building an active community of 200 supporters in 2 days of launch. We are also working to build the products on the Android, Blackberry & iOS platforms to launch the product in January 2013.

What is your projected impact over the next five years?

Over the next five years, we hope to solve atleast 100k problems related to public administration and expand to all the major cities & technological hubs in India. We believe that in 5 years we will be able to build a scalable model that can be taken to other developing countries as well.

What barriers might hinder the success of your project? How do you plan to overcome them?

Our biggest barrier at the moment is the cost involved in being able to implement the project. We have initiated a crowd funding campaign on to help us gather the initial costs involved in starting up.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Successful building of prototype on the different platforms - WP, Android, iOS and BBM & base creation in New Delhi

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Coding & Prototyping to build product

Task 2

Successful recruitment of Campus Ambassadors & Publicity in Delhi University (50 ambassadors, outreach of 3000 people)

Task 3

Negotiation with a locality municipal corporation & building partnership with them

Now think bigger! Identify your 12-month impact milestone

Beta phase launch & Feedback Collection

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Publicity campaign to residents of the locality

Task 2

Liaising with Municipal Corporation to ensure timely response to problem

Task 3

Product Development & testing

Tell us about your partnerships

Currently, as Social Cops is still in the launch phase, we do not have any partnerships with any organisations.

Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?

We are currently targeting New Delhi, India as the market for our solution due to the high smartphone penetration and support from the municipal corporation.

What type of operating environment and internal organizational factors make your innovation successful?

We believe that Social Cops stands at an intersection between needs of society, technology & the future plans of the administration. We believe that due to the viral features of Social Cops (Social Gaming, sharing etc) & the support of the local administration, Social Cops is a truly innovative solution.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

We are currently looking extensively for support to fund the venture. We are running a crowdfunding campaign on Every dollar solves a problem in India! Any support in publicising Social Cops or helping us with our media campaign would be appreciated! Cops