Finalist Spotlight: Noora Health

Finalist Spotlight: Noora Health

Fiona Koch's picture

THE STORY

Patients and caregivers who are recovering from a major diagnosis, surgery or health event often do not have the information or training to ensure the correct treatment during the recovery period. This is even more acute in resource-poor settings such as India, where infrastructure is lacking and families provide the majority of their own care. Nurses and doctors do not have the capacity to give individual care and attention to each patient. This could lead to further complications, readmittance into hospital and prolonged suffering.

THE STRATEGY

Noora Health empowers patients and their families with high-impact medical skills to recover from their condition and improve the quality of their recovery and save lives. Family members watch videos, participate in quizzes on important information about their condition, the medication prescribed and how to manage their health. They are equipped with skill-based training on low-risk skills.  This builds their capacity to take care of recovering family members and reducing their dependency on medical professionals. Noora Health uses a tiered revenue system where private institutions are charged a higher fee in order to subsidise the service for public and low income institutions. The program lowers the cost of paid hospital staff which makes it an attractive and sustainable investment.

To date Noora Health has trained over 7000 family members in home-based care in 8 cities across India. They are working with 8 medical institutions in US to launch the program in North America.

THE CO-CREATION IDEA

Noora Health has identified a particular need for education tools for Chronic Obstructive Pulmonary Disease (COPD) as one of the main drivers of mortality in India and similarly in Canada. Information to help patients deal with this chronic disease is very limited.

Noora Health  has been chosen as one of the 7 finalists  of the Making More Health: Co-Creating a Healthier World Challenge to explore the opportunity of working with Boehringer Ingelheim to develop education tools for COPD patients and family caregivers in a language of their choice. This model is aligned with Boehringer Ingelheim’s mandate to create more people-centric approaches to sustainable health solutions.

Boehringer Ingelheim has a wealth of  medical knowledge and resources in the area of respiratory health. They also manufacture drugs for COPD. This information can be interpreted into the interactive and simple-to-use tools that Noora Health can offer to patients and family caregivers in rural India. This will help them in the long-term management of this chronic disease as it harnesses a human-centered approach to healthcare by tapping into underutilised resources - the family members who are key players in providing care for recovering family members. These training materials will compliment Boehringer Ingelheim’s provision of drugs for COPD as they will help to ensure that their patients are able to manage and adhere to their drug regime.

Noora Health and Boehringer Ingelheim staff will pitch their idea for developing training material to treat COPD which is adapted to a Canadian and Indian market. They will pitch their idea to the Boehringer Ingelheim judges at the Making More Health 2-day summit in March to find out whether their plans can actually materialise.