Helping non-profits and the needy win their just desserts: GetMilkshake

Helping non-profits and the needy win their just desserts: GetMilkshake

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In November (just over nine weeks ago), Pam Caffray and Amy Jurkowitz launched Milkshake, a daily email chock-a-block with pretty, delicious, and entertaining items that can be ordered or simply ogled. Sounds fairly familiar, perhaps, what with all those spammy "best bets" and "fresh finds" popping up in people's inboxes like so many e-weeds. But Milkshake is different. You won't find any random baubles whose purchases line the pockets of highfalutin designers or brand-name behemoths - everything advertised in this newser aims to do one thing: give back to those who need help most.

The social platform serves on a stylish platter all sorts of goodies from around the world, with a caveat. "We bring exposure to causes and initiatives and celebrate all those that do good and make a difference," says the Web site. "We wanted to do for discovery and social good what Daily Candy did for fashion and girl tips."

Like its namesake whipped ice cream concoction, how sweet this Milkshake is.