By Alden Wicker
Many consumers are unaware that a large chunk of their wardrobe is essentially plastic. More than 60% of the global fiber market is polyester, a carbon-intensive petroleum product which has been refined to the point of doing almost anything we ask of it. It can look like silk, cotton, or soft faux fur, or can be combined with natural materials to improve their performance and lower cost.
This year Nestlé has partnered with Ashoka, the world’s leading network of systems-changing social entrepreneurs. Together, we’re looking for individuals and businesses who are scaling up or generating new business models in the areas of nutrition, water or rural development.