Mobile Harvest

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Mobile Harvest

Himmat Nagar, IndiaNew Delhi, India
Year Founded:
2012
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Mobile Harvest is working on literacy neutral mobile applications by which we aim to plug millions of people to information grid of knowledge economy for a sustainable and holistic development of Indian society.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Cultures of Oral tradition could also be part of the read/write Internet in the same capacity as the developed world?
About Project

Problem: What problem is this project trying to address?

Millions of people in developing world lack literacy and technical skills to be plugged into the new media (Internet), which is creating a huge divide in terms of access to information and their participation in Indian society.

Solution: What is the proposed solution? Please be specific!

Mobile Harvest is working on the core of the literacy and technical know how by developing literacy neutral and intuitive and simple to use mobile applications built on existing user behaviors of such community. The platform than empowers dozens of government missions on agriculture, education and health sector in terms of providing vital information to citizens and build a dialogue.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

A solution developed by Mobile Harvest named as Karna, is a training platform for health workers. It allows the government to upload rich content as audio/video to educate health workers on important issues and the health workers can also raise audio based questions. The platform also provides deep analytics like location of use, time of use to organizations giving them a clear understanding of the usage context

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In India we have a million health workers but there is no ICT based intervention as of today which is literacy neutral and is inclusive in its approach of upgrading their skill set. These million health workers are than trusted with the health of the billion people in the country. As the core objective of Health for All in the public health domain we need such interventions which provides transparency of execution and highlighting gaps/needs of these communities is need of the hour.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The solution could be adopted by various state / national level health bodies to upgrade/monitor the public health training programs for health workers and we plan to charge a monthly fees for the enterprise platform to these organizations as a business model. We have intact licensed our platform so far to UN Women and DBT, Govt. of India already.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

As of today there is no literacy neutral ICT based approach using mobiles for health workers. there are solutions like SMS/Mobile apps which assume users to have literacy/technical usage of mobile phones by different third parties but their adoption is limited. Also, we realize providing real time key analytics like location, phone number and accessed content analytics bring huge transparencies in the system which are not present in the case of current providers
Team

Founding Story

TVE from UK made a documentary series known as LIFE APPS and our team got selected to do field research on the camera in order to investigate the kind of mobile application India needs. The film was shown in the RIO Summit last year and got picked by the senior management of UN Women asking us to build the application for pilot use. We did lot of hard work and launched the platform for first customer in October 2012. However, the vision of the project is much broader and long term to create an oral wikipedia for the Indian society and builds on solid research done by team since 2008. The team has got top 10 innovation award from FICCI under Indian Innovates Growth Program run in corporation with Stanford University and Lockheed Martin.
About You
Organization:
Mobile Harvest
About You
First Name

Sachin

Last Name

Gaur

About Your Organization
Organization Name

Mobile Harvest

Organization Country

, DL, New Delhi

Country where this project is creating social impact

, GJ, Himmat Nagar

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Impact
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

We have to move forward in alliance with key organizations (public/private) who face challenge in information dissemination & training challenges in sectors like governance, agriculture, education and Health. Like we are working with IARI , a research body under ministry of agriculture to develop a SD card based mobile application which when put in a mobile phone can give a farmer simulated mobile calls on package of practices of a particular crop.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

Working with the public sector without higher level interventions could be difficult and slow. Also, we are hoping that price point of technology will fall further in years to come but it is a key assumption for wider scale adoption in future.

Sustainability
Partnerships: Tell us about your partnerships.

We have until now partnered with DBT of Government of India to research on health worker application and with Center of Health Informatics, NIHFW , GoI to build a mobile based National Health Portal of India and with IARI , Ministry of Agriculture to explore ICT intervention in distributing Package of practcises.

Closing the Loop
How does your project primarily ensure that feedback delivers results?

Facilitate a conversation that combines wisdom of the crowds with the perspective of experts.

Please elaborate on your answer to the above question.

As of today current media choices with Government and large scale organizations do not provide a two way dialogue with the community. Our tools not only aim to empower a more inclusive information dissemination but building of a two way dialogue and more constructive participation of the communities in order to co-create solutions which better fit their needs.

Languages: In what languages are you able to read and write fluently?

English.

2nd Round Questions
Thinking about your feedback loop; what information are you trying to get from whom, to whom, and to bring about what change?

Information dissemination/training in developing countries like India is done majorly through broadcast medium which have no leeway for feedback. Our solutions make it possible for the recipients (say health workers) to provide analytics and feedback to authorities through the mobile application and bring huge transparency in the system. In nutshell it allows governments to measure the impact of their work through analytics generated from health worker's actions. We hope that such an approach of cutting multiple layers of bureaucracy will make the overall system efficient and adapt to the real needs faster

What is the purpose of your feedback loop?

Accountability to external partners

If other, please specify
What mediums or mechanisms do you use to collect feedback? (check all that apply)

Other.

If other, please specify

Mobile apps (location, usage analytics and audio feedback)

Could you briefly describe the way you collect the feedback?

Our mobile apps report to a central dashboard (leader board of health workers (points awarded to them for training themselves on the platform), geo coordinates of the mobile device, usage time, multiple choice questions to assess their knowledge and audio feedback)

What mechanisms are in place to protect people from retribution?

Secured protection on information

If other, please specify
What are the immediate benefits or incentives for people to provide feedback?

Other

If other, please specify

gamification is a core design principle. By showing how peers are performing we encourage health workers to share more

How do you ensure new and marginalized voices are heard?

Incentives (monetary or other) targeting specific groups

If other, please specify
What are the incentives for the intended recipient to act on the feedback?

They understand that feedback is necessary

If other, please specify
How does the feedback mechanism close the loop with those who provided feedback in the first place?

Other

If other, please specify

ramification allows users to see some of the analytics themselves. while through the central dashboard reports are run for all

How is feedback published/transparent?

On a website

If other, please specify
Give two concrete examples of how feedback loops have brought a program or policy more in line with citizens’ desires.

1. The authorities do not have any clue (real measurement) that how at district level the health works perform in terms of their daily outreach. Since, in our program the outreach program is designed to happen with the assistance of a mobile device. We are able to collect geo-analytics and concretely measure the performance of the health workers. This has enabled the authorities to know the practical challenges/gaps in coverage of the public health program in the district.

2. To motivate the health workers more through social proof. We implemented a leader board in the application. Which allows everybody else to see who are the top users of the platform. Which encourages them to use the platform more and more but without any force but more by their own choice. Hence, strengthening the program and enabling them to upgrade their skill set. We see that in long term such effective behavioral change can be sustained by tying in the monetary incentives of the health workers to their performance on the platform.

If there was one thing you could change to increase the impact of your feedback loop, what would it be?

Right now in the design we have only been able to measure the performance of health workers in their usage of platform providing them high quality information on public health issues. However, their movement through geo-location is passively tracked and we also allow them to submit health surveys.

We would further want to tie in the identities of recipients (citizens) of public health programs by adding say their (mobile phone numbers as a working identity) identification number and encouraging them to follow the roaster of supplying the public health services to them. This will also allow the authorities to further independently validate the quality/quantity of public health services given to them.

What are your biggest challenges or barriers in “closing the feedback loop”?

Lack of funding for feedback data collection

If other, please specify
Are you aware of The Feedback Store?

No, but I would like to be on it

What are the main uses you can envision for the Feedback Store?

The feedback store with user (Linkedin type) recommendations can make it easy for potential users of the feedback tools to pick up the right tool for their problem.

What is the one thing you would most like to see changed to improve the competition process?

The change makers platform is very cumbersome to use. A much simpler to use platform would have allowed more active participation. As my belief is that you learn much through the peers in any forum. But the design of platform was not very static than a dynamic stream say like Facebook news feed.

What are you doing to make sure that feedback providers know that they are empowered by the information they can give and that they know exactly what the information they are providing?

We try to use in our system design principles like social proof, leader boards and gamification features. That make a system to be self sustainable in terms of engagement and relevance.

Comments

Can the community suggest us organizations to partner who can potentially use our platform.

Check project NEXTDROP india, it is similar to your model!

Matt Kepple's picture

I'm intrigued to know how a literacy neutral platform such as this works in practice. Is it a predominantly graphical interface or does it use voice/video?

It has both, graphical interface comprising of pictures/icons (with accessibility features like read out aloud on long press of the icon) and underlying content consisting of audio/video