Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Consumers generally prefer a 1 stop-shop rather than going to different websites. So with Awale Biz, the craftsmen could focus on their Core Business and do not handle technical activities to maintain an e-commerce website.
If they don't have time or internet access, we manage their shops on their behalf. We are not an impersonal platform, we build relationships with each of our sellers.
Our vendors coming from all African countries, all shipment and delivery combinations are managed: From Ghana to Senegal, from Cameroon to USA, from Benin to Benin.
Awale Biz being about highlighting African creation, we genuinely seek for creators promoting traditional textiles from the continent: batik, woven loincloth, bogolan, locally dyed fabrics.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Some of our vendors used to spend much time on social medias (Facebook, Instagram ...) or OTTs such as Viber, WhatsApp and used them as an e-boutique to sell their creations, with all the uncertainty that it implies. Indeed they did not have neither full clients information nor payment of orders. Now being part of Awale Biz Marketplace, they spend less time on social media, OTT and can now focus more on creating as we handle the rest.
In the future, we plan to have more impact on our creators’ production volume as we sell for them more. The next step is to address the needs of local population that do not have a bank account. Integration of Mobile money, money transfer gateways are the keys to address African population e-commerce need.
Our audience is worldwide but still, we have to strengthen and spread it so as to reach the targeted local and international market.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
- Increase the vendors database: it is part of our business as usual to identify and approach upcoming fashion designers, skilled craftsmen.
- Develop the sales of our Vendors: by positioning Awalebiz and developing wordwide visibility.
- Develop Marketing & Communication activities around Blog, Magazines, Events to make Awalebiz a true label, with strong content. Furthermore, we will develop partnerships to propose more contents such as e-books, music and videos around Africa.
- Have a physical showroom for samples of fashion, artwork and crafts goods by Awalebiz's vendors community.