Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Imagine a person who arrive late to his house, and needs to cook, walk the dog, etc, do you think they will have time to: separate garbage, accumulate, inform themself about recycling centers, and leave it in the recycling center. Those are the 4 steps to recycling, and a few citizens are willing to do it. People are concerned about enviromental problems, they want to recycle, but is too difficult. If we want to change behaviors, we must make recycling be easy. Now imagine this "Now you can recycling, just separating, and periodically some neighbour goes through your home to withdraw your small garbage bag, leaving it in the recycling center, with just one click, winning prizes, would you like to recycle?" We tested, and people loved it.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
We already tested in two cities in Chile. The capital and another small city. Both very different. Santiago is aware about recycling, but Frutillar is the opposite, it requires lot of years to install the recycling issue. In both bicicla was a success, we change the behavior in 300 families who didn't recycle. First we engage young people who already recycle, and some more who was willing to do it by receiving prizes. Connecting these people with different behaviors, we created a collaborative community which it is capable to work together to reduce pollution. In Santiago we recovered 3.2 tons of recyclable garbage, from households who do not recycle. In Frutillar it was a huge impact in the community, seven kids were recycling for a month (they were the "bicicladores"), families coordinated with them the withdraws. It could cost at least 5 years to change the behavior of these people.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Bicycle has been possible to spread cheap because the recycling problem is big issue in the developed countries. ONGs, fundations, Brands and government, all are very amazed with bicicla, and they offer their support to spread the word for free. Aliances with foundations have been crucial, are they who connect us with the community. We have been called to implement bicicla from different municipalities. We could be start a pilot in Perú or Colombia within the next six months. Is very easy to implement bicicla, the city just need a recycling points, and people who not recycle hahahaha.